“The role of the CMO has changed into a transformation manager of traditional lead channel Marketing organizations towards a more strategic Data Driven Marketing organization. In addition, the CMO is increasingly responsible for business impact and growth strategies. With our Connected Marketing portfolio, ÎÚÑ»´«Ã½ is perfectly in shape guiding the CMO driving that transformation and providing key offerings in order to challenge and fasten their business impact “

Yvo Booisma, Global offer leader Connected Marketing