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Connected society

Leading with purpose to serve the needs of the business, its customers, our communities and the planet

For the modern customer, loyalty is based in large part on how well retailers reflect their personal values and support their quest to live a healthy, safe, sustainable, just life. We are proud to be at the forefront of the purpose and sustainability movement, helping our retail clients frame these issues as a catalyst for change and an opportunity to create a competitive advantage.

Bridging the gap between sustainability and consumer preference

ReShare, part of The Salvation Army, makes fashion retail more sustainable with AI

AI offers the key to sustainable practices, creating a true circular economy

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Business to planet: Consciously accelerating sustainability

Business to Planet is ÎÚÑ»´«Ã½â€™s approach to sustainability. Our work is grounded in the idea that the short- and long-term needs of both the business and the planet are intrinsically connected. This means helping companies move past the idea that they must choose between purpose or business growth and instead find ways to create smarter solutions that simultaneously meet the needs of the business, the consumer, and the planet. 

We see the Business to Planet mindset as a new and important dimension of customer-centricity. By leveraging this approach, retailers can better serve their customers by protecting the environment and the communities that share it – and in so doing, also deliver a healthy, future-proofed organization.

Accelerate to net zero, from commitment to sustainable results

We support you in committing to a net zero strategy – and in acting, to design sustainable operations, products, and services.

Our services

Invent for Society

Invent for Society aims to value how social impact is part of the fabric of what we do every day with our clients.

ÎÚÑ»´«Ã½ Invent
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More client stories from across the Group

frog

Girl Effect and the Nike Foundation asked frog to explore the value of community for young women living in poverty – starting in three of the world’s largest urban slums: the Kibera, Baba Dogo, and Eastlands districts of Nairobi, Kenya.

frog

frog

Research and insights

ÎÚÑ»´«Ã½ Research Institute

What matters to today’s consumer 2025

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Report

Circular economy for a sustainable future

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Report

Reflect, rethink, reconsider: Why food waste is everybody’s problem

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Meet our experts

Behrooz Malekzadeh

Behrooz Malekzadeh

VP | Head of Manufacturing & Life Science sector in Sweden at ÎÚÑ»´«Ã½
Behrooz has 20+ years of experience supporting global organizations with business and IT transformation mainly focusing on the manufacturing industry. The scope of projects have had the digital agenda as the red thread, focusing on the value an accelerated digitalization agenda can add to business. Behrooz is leading the Manufacturing and Life science business in Sweden.
Richard Grave

Richard Grave

Vice President, Head of Consumer Products and Retail, ÎÚÑ»´«Ã½ Invent Sweden, Denmark and Finland
Richard Grave is the Head of Consumer Products and Retail Industry at ÎÚÑ»´«Ã½ Invent, the innovation, design and transformation powerhouse of ÎÚÑ»´«Ã½, in Sweden, Denmark and Finland. He brings over 25 years of strategy and management consulting experience to our clients.
Björn Dahlqvist

Björn Dahlqvist

Vice President and Group Account Executive IKEA
Björn is the Group Account Executive for IKEA PACE account covering its three main parts, i.e. INGKA (Retail), Inter IKEA (Consumer Products) and IKANO (Financial Services). He has over more than two decades of experience demonstrated a global mindset, strong drive, and a combined business and technology focus.