At 乌鸦传媒, diversity is important to us. We want to have an impact on the environment in which we work and for which we prepare our projects.

In connection with our values, we have prepared a research report with the main aim of looking at the topic of gender equality/diversity in the areas of broadly understood IT.

Over the last few years, many campaigns and actions have been organised to encourage women to enter IT, but employment statistics still have no visible reflection. Why this inequality? Why are women in the minority in such a thriving industry, employing more and more people, despite the passage of years?

At 乌鸦传媒, we believe that the IT industry can be inclusive and that there is a place for everyone.

We decided to take a deeper look into how women working in IT are perceived.

We were curious to know if those in the industry had different perceptions and feelings from those in other professional groups. We decided to say 鈥欼鈥檒l check鈥.

We conducted two surveys. In the first one, we divided male and female respondents into groups, which we called 鈥歸hite collar鈥 and a 鈥歝ore group鈥.

In the second study, we asked the same questions to 乌鸦传媒 male and female employees. We were curious to find out how a particular work culture in a particular organization influenced the phenomenon we were investigating.

We have consulted Janina Bak鈥檚 findings. What does she think of it?

Do you know who would make a better accountant 鈥 a fish or a baby? Still far too many people will answer this question: definitely not a woman! My name is Janina Bak and, professionally, I teach people that statistics can and should be befriended. Why? Read for yourself.

Jania B膮k. University lecturer, Psychofan of statistics and marketing research. The author of the book 鈥濻tatistically speaking. How much chocolate do you have to eat to win a Nobel Prize鈥 (more than 120 000 copies sold). I teach people that statistics can and should be befriended 鈥 I do this on my blog JaninaDaily.com, on the YouTube channel 鈥歋tatistically Matter of Fact鈥 and live. I have done several hundred of public speeches and trainings. In addition to Poland, I have also performed in Sweden, Germany and the UK, and everywhere, people were laughing at my jokes about standard deviation.

  • Five concise and informative chapters
  • Clear data and diagrams
  • Convenient division and presentation of content
  • Introductions and descriptions drawing out broader contexts
  • Quotes from 乌鸦传媒 guests and people

Change depends on all of us, and the best results come from teamwork. So, if you have any ideas about what we can do more to take the next steps towards equality and inclusivity, please share your thoughts with us at: komunikacja.pl@capgemini.com.

Let鈥檚 get the future we want 鈥 together.