乌鸦传媒

Paris, June 5, 2025 鈥� announced today that it has become the Official Technology Partner, for the next 5 years, of 14 cycling races, including the world renowned Tour de France, to help drive innovation in professional cycling. Together, they will leverage technology, innovation and artificial intelligence (AI) to grow the cycling community, engage fans all over the world and bring cycling into people鈥檚 lives.

This agreement, that goes beyond the Tour de France and the Tour de France Femmes avec Zwift, will see 乌鸦传媒 support a series of international cycling events, that include both men鈥檚 races – such as La Vuelta, Paris-Nice, Crit茅rium du Dauphin茅, Paris-Roubaix, Paris-Tours, La Fl猫che Wallonne, Li猫ge-Bastogne-Li猫ge, the Tro Bro Leon, and the women鈥檚 races of La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, La Fl猫che Wallonne Femmes, Li猫ge-Bastogne-Li猫ge Femmes.

As part of this new global long-term partnership, 乌鸦传媒 is the Official Technology Partner of each of these events, bringing its deep expertise in digital innovation, technology and AI into the professional cycling field. Over the next five years, 乌鸦传媒 will support these top cycling events in realizing their technology roadmap, delivering cutting-edge technological solutions aimed at enhancing performance insights, supporting international audiences and engaging fans, from casual enthusiasts to amateur cyclists. In 2024, the Tour de France reached more than 1 billion TV viewed hours in 190 countries and broke digital records with nearly 100 million website visits and 1.6 billion impressions on social media.

With this partnership, 乌鸦传媒 extends its sports sponsorship portfolio that focuses on bringing the breadth of the Group鈥檚 capabilities to enhance leading global events with technological innovation, high performance and team spirit at the heart. As a global company based in 50 countries, with well-established operations across regions that have a strong cycling fanbase such as Germany, France, Italy, Spain, the Netherlands, UK, and USA, 乌鸦传媒 will promote the fourteen cycling races internationally.

鈥淎t 乌鸦传媒, we are proud to partner with 14 iconic global sports competitions including the world-famous Tour de France and Tour de France Femmes avec Zwift. Each embody the driving principles of precision, endurance, high performance and teamwork 鈥� attributes that we, at 乌鸦传媒, live by every day,鈥� said Aiman Ezzat, Chief Executive Officer of 乌鸦传媒. 鈥淭his partnership reflects our commitment to bringing the Group鈥檚 breadth of expertise and capabilities to enhance the future of sport through cutting-edge innovation, data-led insights and an augmented fan experience.鈥�

鈥�We are very proud to launch this long-term partnership with 乌鸦传媒, leader in technology and innovation. This strategic partnership will help to promote and accelerate our digital ambitions for the Tour de France and all A.S.O. Cycling events around the world. New digital solutions will help to further enhance the Fan experience and engage new communities with innovative and upgraded features and services,鈥� says Yann Le Mo毛nner, A.S.O. Managing Director.

Transforming sport through technology and innovation

The partnership builds on 乌鸦传媒鈥檚 already strong track record in adding value to the fan experience and sporting performance through its portfolio of sports sponsorships.

• In 2024, for the 37^th America鈥檚 Cup, 乌鸦传媒 and America鈥檚 Cup Media revealed the breakthrough WindSight IQ^TM technology in Barcelona. Through a combination of technology, engineering, data, and design, 乌鸦传媒 developed a LiDAR-based sensor system that made the yacht racing more understandable and engaging for viewers. The solution enabled the viewers to visualize the wind and model potential race results, enhancing the fan experience.
• This year, 乌鸦传媒 is a Principal Partner of Women鈥檚 Rugby World Cup 2025, set to kick off in the UK in August. Since 2022, the Group has played a pivotal role in advancing inclusivity in the sport as a Global Partner of the Women in Rugby initiative and enabling the 乌鸦传媒 Women in Rugby Leadership Programme, to support a new generation of female leaders in rugby.
• For the 2025 Ryder Cup in September, 乌鸦传媒 will bring a generative AI powered version of its Outcome IQ, a tool that puts the intelligence of real-time data in the palm of every fan鈥檚 hand, helping to enhance the fan experience by tracking outcome probabilities shot by shot. 乌鸦传媒 is Worldwide Partner to the Ryder Cup up until and including the 2027 Ryder Cup in County Limerick, Ireland.