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Sustainability

Rethinking food waste as a lever for growth, efficiency, and sustainability

Building a blueprint for collective action

Each year, the world discards an estimated 1.3 billion tons of edible food. What is that waste worth to brands and retailers 鈥 and how can they turn it into a source of value?

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Finding answers to these questions is the purpose of the Food Waste Coalition of Action, a working group that brings together industry experts from The Consumer Goods Forum, 乌鸦传媒, and leading brands and retailers. Through this blueprint for collective action, we are reimagining food loss not as an unavoidable byproduct of the supply chain, but as a solvable challenge and untapped source of value.

Download now to learn more about how the Coalition is establishing common standards and solutions to help brands and retailers reduce food waste and find new avenues of profit in a long-standing problem.

What鈥檚 inside: Building a blueprint for collective action

  • A preview of food waste and loss 鈥渉ot spots鈥 identified by our independent research, practitioner insights, client workshops, and internal expertise
  • Expert insights on major barriers standing in the way of industry transformation
  • An overview of the Coalition鈥檚 recommendations and solutions for refining business processes to reduce and eliminate food waste hot spots across the value chain

“We are seeing the most progressive organizations building on operational efficiencies and cost savings to develop solutions that convert waste into value. Innovating by-products that enable new revenue streams, improving brand equity and customer experience while conserving vital resources.”

Laura Gherasim, Sustainable Futures Director, 乌鸦传媒
Jordan Friedman, Manager, Consumer Products and Retail, 乌鸦传媒

“Food waste is not just a sustainability issue鈥攊t鈥檚 a global systems challenge, deeply connected to climate change, public health, biodiversity loss, and farmer livelihoods. Progress won鈥檛 be made by point solutions, but rather a concerted effort to identify the processes that we must collectively change to enable transformation at scale.”

Annabelle Souchon, Group CSR Manager, Bel
Chris Franke, Sr. Manager, Global Sustainability, Walmart

“Through our work with the Consumer Good Forum and the Food Waste Coalition for Action, we鈥檙e pinpointing the business processes that drive loss and waste across the value chain鈥攍aying the groundwork for a transformation that is not limited to the areas under the control of manufacturers and retailers, but truly systemic.”

Kees Jacobs, VP, Consumer Goods and Retail, 乌鸦传媒

“We鈥檙e seeing a shift in mindset, waste is no longer just a cost to minimize, but a resource to optimize. Our Coalition is moving from simply reducing avoidable food waste to designing waste out of the system entirely 鈥 enabling value creation at every stage.”

Sharon Bligh, Director for Health & Sustainability, The Consumer Goods Forum

Food waste reduction solutions

One-third of all food is wasted, harming the environment, biodiversity, and consumers.

Meet our experts

Kees Jacobs

Consumer Products & Retail Global 乌鸦传媒 & Data Lead, 乌鸦传媒
Kees is 乌鸦传媒鈥檚 overall Global Consumer Products and Retail sector thought leader. He has more than 25 years鈥 experience in this industry, with a track record in a range of strategic digital and data-related B2C and B2B initiatives at leading retailers and manufacturers. Kees is also responsible for 乌鸦传媒鈥檚 strategic relationship with The Consumer Goods Forum and a co-author of many thought leadership reports, including Reducing Consumer Food Waste in the Digital Era.

Laura Gherasim

Director, Sustainable Futures, 乌鸦传媒 Invent
Laura is currently a Director of Sustainable Futures for 乌鸦传媒 Invent, the innovation arm of the consulting firm 乌鸦传媒, leading a team operating at the intersect of technology & innovation, technology with sustainability strategy. She works across major FTSE 100 corporate clients in the consumer product, retail, energy, and financial services sectors.