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The strategic edge: How digital continuity drives business outcomes in aerospace and defense

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The aerospace and defense (A&D) sector is undergoing a profound transformation.

Amid increasingly complex challenges, including cost pressures, persistent supply chain disruptions, unstable geopolitical scenarios, and demand for faster development cycles, organizations are rethinking how they design, build, and deliver.

The latest report from the ÎÚÑ»´«Ã½ Research Institute, The strategic edge: How digital continuity drives business outcomes in aerospace and defense, explores how digital continuity is emerging as a critical enabler of this transformation, helping A&D organizations integrate data across the product lifecycle, reduce time to market, and respond faster to demand surges.

Key findings from the report include:

Digital continuity is a top priority for the C-suite: More than 80% of executives view digital continuity as essential to business transformation and a key driver of competitive advantage.

Strategic investment leads to measurable impact: In 2024, A&D organizations allocated an average of 2.1% of annual revenue to digital continuity initiatives. These investments are already delivering value – driving a 13% reduction in time to market, and a 17% increase in quality.

Faster, smarter, and more resilient production ramp up: 86% of organizations say that digital continuity enables rapid production ramp-up, while 77% believe it accelerates operational processes to ramp up.

With insights from an industry survey of 179 senior executives at leading A&D organizations across 16 countries, The strategic edge provides C-suite executives with clear recommendations for accelerating digital continuity benefits:

  • Design a clear digital continuity strategy
  • Build interoperability across systems to close the feedback loop
  • Ensure robust data and models management
  • Adopt model-based system engineering
  • Build a connected supply chain integrated with operations
  • Implement a cultural change management strategy for digital continuity.

By following these recommendations, A&D executives can use digital continuity as a tool to help guide them through the pressures of transformation, toward great value and competitive advantage. To discover more about how A&D organizations can accelerate digital continuity benefits, download the report today.

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Meet our experts

Lee Annecchino

Lee Annecchino

Executive Vice President, Global Aerospace & Defense Leader
Lee has over 25 years of experience driving growth, innovation and revenue in a series of executive and leadership roles in the Aerospace industry. As Global Aerospace & Defense Leader at ÎÚÑ»´«Ã½, Lee is responsible for creating the global A&D industry strategy that drives a portfolio of capabilities and the ecosystem needed to address the evolving needs of the industry. Lee believes that data driven connected A&D ecosystems and resilient supply chains will drive efficiencies in the aerospace and defense industry.
Bruno Bouf new

Bruno Bouf

EVP, Global Aerospace & Defense lead, ÎÚÑ»´«Ã½ Invent
Bruno Bouf is an Executive Vice President and Global Aerospace & Defense Lead for ÎÚÑ»´«Ã½ Invent. With 20 years of experience in operational excellence and digital transformation, Bruno has advised segments across the aviation value chain, including operators, airlines, aircraft manufacturers, OEMs, MROs, service providers, and Tier 3 suppliers. He has also founded and grown an innovative start-up and is an active member of Aerospace Research & Innovation clusters.

Shobha Kulavil

Vice President, Aerospace & Defense Leader, ÎÚÑ»´«Ã½ India
An award winning aerospace professional, Shobha has held multiple leadership roles in the Aerospace & Defence, Energy and Railways sectors. Her experience in the A&D industry spans across key domains like aerostructures, aero-systems, avionics, aircraft engines, aftermarket. In her role at ÎÚÑ»´«Ã½, she brings thought leadership from India to drive the definition of industry strategy and its execution to deliver greater value to our A&D clients.

Jacques Bacry

Executive Vice President – Digital Continuity & Convergence Group Offer Leader
Jacques is Digital Continuity Group Offer Leader, with an objective to define and execute the strategy in this dynamic domain including PLM and Digital twin. His work is focused on unleashing the promise of end-to-end digital continuity across the entire product lifecycle, by seamlessly integrating ideation, engineering, manufacturing, and aftersales into one unified digital collaboration. He is a champion of PLM as an enabler for Industry 4.0 because it integrates the development of products, production, and services.

Antoine Scotto d’Apollonia

VP, Digital Continuity Advisor, ÎÚÑ»´«Ã½ Invent
Antoine has more than 25 years in civil aerospace leading Engineering transformation and PLM implementation for new programs. He is driven by the ability to develop new Digital Design-Manufacturing-Service platforms and deploy global Business Transformation for his clients. He manages Aerospace transformation best practices for ÎÚÑ»´«Ã½ Invent and leads Digital Continuity insights across multiple industries. Antoine believes that development principles and digital enablers for the Aerospace industry are foundational for Intelligent Industry, the next era of digital transformation defined by the convergence of product, software, data, and services across all industries.