Tech in sports 2025

As fan attendance rebounds and digital engagement surges, sports organizations face a pivotal moment: how to harness technology to elevate the fan experience, without compromising the authenticity of the game.

The latest report from the 乌鸦传媒 Research Institute, Beyond the game: The new era of AI sports engagement, explores how AI, Gen AI, and data-driven innovation are reshaping the way fans connect with sports 鈥� both in the stadium and on the screen. The report findings are based on a global survey of over 12,000 fans in 11 countries across North and South America, Europe, and APAC, with additional insights from sports, media, and tech executives. Subscribe below to receive an advance copy straight to your inbox.

Research brief coming in July…

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乌鸦传媒

Beyond the game: The new era of AI sports engagement

As fan attendance rebounds and digital engagement surges, sports organizations face a pivotal moment: how to harness technology to elevate the fan experience, without compromising the authenticity of the game.

Research brief coming in July…

Further reading

The 37th America’s Cup

Peugeot Sport

Ryder Cup

World Rugby

Tour de France