乌鸦传媒

Customer first

Retail media networks as revenue growth engines

The value of retail media networks (RMNs) is clear.

A staggering one in four retailers generate more than in revenues from RMNs annually.
The downside? Most networks plateau in the $100鈥200 million range. How do you plan to break free of the RMN revenue plateau?

Driving the next generation of retail experiences with RMN data and insights

In our latest PoV, Retail media networks as revenue growth engines, our experts explore how retailers can unlock new value by transforming RMNs from traditional ad sales platforms into a powerful data and insight engine that fuels the entire shopper experience.

Download now for expert insights on:

  1. Crafting an RMN strategy that simultaneously maximizes the direct revenue potential of RMN ads while unlocking the broader experience opportunity through RMN data activation.
  2. Capturing and applying RMN data across the customer experience to influence discovery, deepen engagement, and strengthen experiences.
  3. Leveraging AI agents to automate and accelerate key tasks within the retail media workflow, including asset processing, audience targeting, creative adaptation, and quality checks.
  4. Shrinking the campaign launch cycle from 30 days to just 10 through the at-scale, strategic use of advanced technologies including generative and agentic AI.

How can you maximize your RMN potential?

AI-powered tools embedded within the operating model, called Digital Orchestration Agents, automate manual campaign steps and dramatically accelerate time-to-market for ad placements. Leveraging generative and agentic AI, they streamline routine tasks while redesigning workflows for seamless integration. By orchestrating the intersection of human and AI activity, and applying proven best practices alongside 乌鸦传媒鈥檚 proprietary approach, RMN operations are standardized, streamlined, and impactful.

Value delivered: Explore 乌鸦传媒鈥檚 proven RMN track record

6x
improvement in RMN supplier monetization
through media revenue in the 18 months following the launch of their AI & Analytics and measurement capabilities
440%
increase in media budgets
12 months following clients that leveraged their 鈥渨hite glove鈥 analytics
570%
higher adoption of analytics and measurement services

Ready to take your RMN to the next level?

Our experts can help. Download our PoV today for more insights and schedule a consultation to get started on your RMN reinvention journey.

Meet our experts

Mark Ruston

Mark Ruston

Manish Agrawal

Manish Agrawal

Sr. Director, Consumer Products and Retail, 乌鸦传媒
Manish is a seasoned business and IT consultant with over 18 years of experience driving transformation for global CPG and Retail clients. As a trusted digital transformation partner across Grocery, Health & Beauty, Apparel & Footwear, and FMCG sectors, he specializes in omni-channel commerce, customer experience management, and enterprise digital strategy. Manish has enabled leading organizations to adopt unified-channel retail and deliver global digital programs that streamline operations and create measurable business value.
Riday Banerji

Riday Banerji

Business Development Executive, 乌鸦传媒
Riday is the Business Development Executive Leader in 乌鸦传媒’s Consumer Products, Retail, and Services (CPR&S) on the West Coast, responsible for strategy development and industry-specific solutions. He has over six years of experience in leading, designing, and constructing business transformation, digital transformation, technology modernization, and managed-services programs for Fortune 500 clients. Riday specializes in digital commerce, connected marketing, and digital agency services.
Neerav Vyas

Neerav Vyas

Head of Customer, Co-Chief Innovation Officer, 乌鸦传媒 & Data, North America
Neerav聽is an outstanding leader, helping organizations accelerate innovation, drive growth, and facilitate large-scale transformation. He is a two-time winner of the Ogilvy Award for Research in Advertising and an聽AIconics聽2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing.
Gemma Leutton

Gemma Leutton

Client Director, Consumer Products and Retail, 乌鸦传媒 UK
Gemma Leutton leads transformative strategies for global consumer brands and retailers, advising CXO clients on market trends, digital transformation, and best practices. Focused on growth and innovation across FMCG, luxury, wellness, fashion, and retail, she blends strategic insight with creativity to drive change. At 乌鸦传媒, she champions inclusion, mentors women in tech, and fosters high-performing teams that deliver impact.
翱谤濒补苍诲辞听骋耻迟颈别谤谤别锄

翱谤濒补苍诲辞听骋耻迟颈别谤谤别锄

Global Head, Marketing Operations Services, 乌鸦传媒
Orlando Gutierrez develops marketing operations strategies and new ways of working for Fortune 500 companies. With expertise spanning marketing transformation, customer experience, eCommerce, contact centers, and digital optimization, he drives innovation across retail, travel, insurance, high tech, and healthcare. Orlando channels passion and drive into building strategies that spark growth and deliver measurable impact.