Data powered organisations continue to outperform their competition across all industries. Almost all interviewed companies set out on this journey, yet only 17% of companies successfully scaled data to be classified as data masters. Why do so many organisations struggle to embark on this journey and what are the key elements to operationalize the strategic journey towards data mastery?

This point of view sheds light on why so many organizations fail to successfully manage their data at an enterprise scale as well as the specific barriers faced. By organizing the data organization around data domains, the chief data officer can strategically manage data at scale, while ensuring stakeholder alignment and business agility. This yields business value and allows an organization to build a sustainable competitive advantage.

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Many thanks to the author .