{"id":518942,"date":"2023-04-20T11:47:25","date_gmt":"2023-04-20T09:47:25","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=883063"},"modified":"2023-07-13T13:15:51","modified_gmt":"2023-07-13T11:15:51","slug":"brave-marketers-must-lead-with-data-to-drive-change","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/se-en\/insights\/research-library\/brave-marketers-must-lead-with-data-to-drive-change\/","title":{"rendered":"Brave marketers must lead with data to drive change"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/2023-04-12_MARKETING-IN-THE-AGE-OF-CX-\u2013-DO-WE-NEED-ITERATION-OR-RE-INVENTION.jpg?w=2880&amp;quality=70 1x, 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media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/2023-04-12_MARKETING-IN-THE-AGE-OF-CX-\u2013-DO-WE-NEED-ITERATION-OR-RE-INVENTION.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/2023-04-12_MARKETING-IN-THE-AGE-OF-CX-\u2013-DO-WE-NEED-ITERATION-OR-RE-INVENTION.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/2023-04-12_MARKETING-IN-THE-AGE-OF-CX-\u2013-DO-WE-NEED-ITERATION-OR-RE-INVENTION.jpg\" class=\"header-img header-img-d\" alt=\"MARKETING-IN-THE-AGE-OF-CX-\u2013-DO-WE-NEED-ITERATION-OR-RE-INVENTION\" style=\"object-fit:cover;object-position:53% 30%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Brave marketers must lead with data to drive change<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/Excerpt-for-ÎÚÑ»´«Ã½-ÎÚÑ»´«Ã½-HL-License-London-Roundtable.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download Report<\/span><span class=\"type\">158 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/research-library\/brave-marketers-must-lead-with-data-to-drive-change\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/research-library\/brave-marketers-must-lead-with-data-to-drive-change\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Key takeaways from HFS Research\u2019s leadership roundtable in London.<\/h2><p class=\"intro-para-content\">In March, 2023 HFS Research held an in-person, ÎÚÑ»´«Ã½-supported executive roundtable in London on marketing in the age of CX and how chief marketing officers (CMO) need to leverage data to deliver great experiences and frictionless commerce.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>This exclusive roundtable session was an opportunity for senior, cross-industry marketing leaders to connect and share best practices that can be taken away as learnings.<\/p>\n\n\n\n<p>You can download a whitepaper from the event by HFS Research\u2019s David Cushman and Melissa O\u2019Brien that focuses on how marketers must lead with data to drive change across their organization. In this paper you discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How you can make experience a shared focus from boardroom to shopfloor<\/li>\n\n\n\n<li>How data can give CMOs the backing to make the big leaps<\/li>\n\n\n\n<li>How the data interpretation gap limits progress in CX<\/li>\n\n\n\n<li>Why marketers need internal alliances\/expert partners to make the best use of data.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-download-the-full-paper-here\"><a href=\"https:\/\/www.capgemini.com\/?p=883063&amp;post_type=research-and-insight&amp;preview=1&amp;_ppp=c09113e737\" target=\"_blank\" rel=\"noreferrer noopener\">Download the full paper here:<\/a><\/h4>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-thumbnail is-resized\"><a href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/Excerpt-for-ÎÚÑ»´«Ã½-ÎÚÑ»´«Ã½-HL-License-London-Roundtable.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/04\/hfs-thumbnail-copy.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-888026\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>In March, 2023 HFS Research held an in-person, ÎÚÑ»´«Ã½-supported executive roundtable in London on marketing in the age of CX and how chief marketing officers (CMO) need to leverage data to deliver great experiences and frictionless commerce.<\/p>\n","protected":false},"author":499,"featured_media":532778,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"5434b08c-bf1d-4bd1-8d9a-7aed2c9700f5\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ace28e68-0927-4795-8e8e-756566460596\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":325,"primary_term":"Business 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