{"id":555977,"date":"2025-04-25T09:56:46","date_gmt":"2025-04-25T07:56:46","guid":{"rendered":"https:\/\/www.capgemini.com\/se-en\/?p=555977&#038;preview=true&#038;preview_id=555977"},"modified":"2025-05-21T09:58:40","modified_gmt":"2025-05-21T07:58:40","slug":"online-visibility-brands-facing-the-great-ai-upheaval","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","title":{"rendered":"Online visibility: brands facing the great AI upheaval"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1><strong>Online Visibility: Brands facing the great AI upheaval<\/strong><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/05\/Maxime-Girardeau.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Maxime Girardeau<\/h5><h5 class=\"blog-date\">Apr 25, 2025<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1121167\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1121167\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-as-highlighted-in-our-nbsp-top-tech-trends-nbsp-of-2025-nbsp-report-generative-ai-remains-a-critical-focus-for-businesses-today-and-through-its-application-brands-are-now-able-to-provide-ultra-personalized-and-contextual-responses-to-their-clients\"><strong><em>As highlighted in our&nbsp;<\/em><\/strong><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/top-tech-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Top Tech Trends<\/em><\/strong><\/a><strong><em>&nbsp;of 2025&nbsp;<\/em><\/strong><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/top-tech-trends-2025\/\"><strong><em>report<\/em><\/strong><\/a><strong><em>, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients<\/em><\/strong>.<\/h2>\n\n\n\n<p><strong><em>Notably, we are seeing its profound impact on purchasing behaviors as well as a shift from traditional SEO to Generative Engine Optimization (GEO).<\/em><\/strong><strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-search-is-shifting-from-traditional-search-engines-to-systems-based-on-generative-ai\"><strong>Online search is shifting from traditional search engines to systems based on generative AI<\/strong><\/h2>\n\n\n\n<p>After heavily investing in SEO (Search Engine Optimization), brands are venturing into a new era: GEO (Generative Engine Optimization), where content is optimized for generative artificial intelligence. Is this a liberation or an additional constraint for them?<\/p>\n\n\n\n<p>This is a quiet revolution, but one that promises to make a big impact. Having already transformed productivity at work, large language models (LLMs) are profoundly changing purchasing behaviors. According to a <a href=\"https:\/\/www.zendesk.com\/sg\/newsroom\/articles\/consumers-embrace-ai-driven-gift-giving-this-holiday-season-zendesk-study-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">2024 study by YouGov for Zendesk<\/a>, a quarter of French consumers already planned to use AI for their Black Friday and holiday shopping.<\/p>\n\n\n\n<p>If consumers are turning away from the search engines, they have relied on for so many years, it is because generative AIs, such as ChatGPT, Gemini, or Perplexity, go further. They no longer simply provide a list of results but offer ultra-personalized and contextual responses based on individual preferences, usage context, and purchase history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-radical-change-for-brands\"><strong>A radical change for brands<\/strong><\/h2>\n\n\n\n<p>To support this profound transformation in purchasing behaviors, brands must now shift from SEO, focused on keyword optimization for search engines, to a new paradigm: GEO. In this emerging model, a brand&#8217;s visibility depends on how its content is integrated into the corpora of generative AIs.<\/p>\n\n\n\n<p>Consider the concrete example of a consumer looking for an evening dress. With traditional SEO, results depend primarily on generic keywords such as &#8220;luxury evening dresses.&#8221; The most well-known brands, which invest the most to be well-referenced, naturally occupy the top positions.<br>In a world dominated by GEO, the response provided by an autonomous agent will more comprehensively integrate the user&#8217;s complete profile: their age, measurements, tastes, and social context. The response will no longer be just a well-referenced brand but a statistically optimal and personalized answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-geo-a-new-dynamic-for-brands\"><strong>GEO: A new dynamic for brands<\/strong><\/h2>\n\n\n\n<p>Is this shift to the <em>GEO era<\/em> a liberation or an additional constraint for brands? The answer is nuanced.<\/p>\n\n\n\n<p>Certainly, this evolution allows brands to escape the hegemony of search engine players and to become known to their target audiences by sharing ultra-personalized information with autonomous agents. A new brand, for example in the cosmetics sector, would benefit from focusing its digital investments directly in GEO, thus bypassing the astronomical costs of traditional SEO which is already dominated by industry leaders.<\/p>\n\n\n\n<p>However, for brands in other sectors, the advent of GEO necessitates a complete overhaul of their content production processes. They will first need to define their personas with unprecedented precision, creating extremely detailed customer profiles to meet the specific expectations of autonomous agents. Beyond traditional keywords, brands will need to provide comprehensive responses rich in contextual and comparative data. Finally, they will need to continuously test their visibility within GenAI tools and the relevance of their content within the results generated by LLMs, to constantly adjust and improve their strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-towards-new-performance-indicators\"><strong>Towards new performance indicators<\/strong><\/h2>\n\n\n\n<p>For brands historically anchored in intensive SEO strategies, this shift represents a new budgetary and technical constraint, requiring new skills in data analysis, content generation, and cloud technology.<\/p>\n\n\n\n<p>With GEO, the number of page views will gradually lose its importance in favor of success indicators related to the effective and relevant presence of a brand in the recommendations generated by LLMs.<\/p>\n\n\n\n<p>In the coming years, specific tools and common benchmarks should emerge, allowing brands to precisely measure their &#8220;AI visibility score,&#8221; thus facilitating rapid adaptation to this new information economy. The shift from SEO to GEO marks a decisive turning point in the evolution of the web and how brands reach their consumers. Only those capable of anticipating these changes will be able to stand out<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet the author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/05\/Maxime-Girardeau.jpg\" alt=\"Maxime Girardeau\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Maxime Girardeau<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP | Head of AI Strategy &amp; Transformation for Southern Central Europe, ÎÚÑ»´«Ã½<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">As Head of AI Strategy &#038; Transformation at ÎÚÑ»´«Ã½, he leads the charge in revolutionizing marketing strategies for enterprise clients through cutting-edge AI technologies. With over 20 years of experience in digital marketing and advertising, he blend strategic insight with expertise to guide organizations through the complexities of AI-driven customer experiences.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.<\/p>\n","protected":false},"author":263,"featured_media":542497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[238,169],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[190],"content-group":[441],"class_list":["post-555977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-artificial-intelligence","tag-innovation","blog-topic-innovation","content-group-technovision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online visibility: brands facing the great AI upheaval - ÎÚÑ»´«Ã½ Sweden<\/title>\n<meta name=\"description\" content=\"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online visibility: brands facing the great AI upheaval\" \/>\n<meta property=\"og:description\" content=\"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Sweden\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T07:56:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T07:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maxime Girardeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bedantadas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\",\"name\":\"Online visibility: brands facing the great AI upheaval - ÎÚÑ»´«Ã½ Sweden\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg\",\"datePublished\":\"2025-04-25T07:56:46+00:00\",\"dateModified\":\"2025-05-21T07:58:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0\"},\"description\":\"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/se-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online visibility: brands facing the great AI upheaval\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/\",\"name\":\"ÎÚÑ»´«Ã½ Sweden\",\"description\":\"ÎÚÑ»´«Ã½\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/se-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0\",\"name\":\"bedantadas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c68c57bac911c44f6e33bd0847cff7dfd2f8dce294f1e27edb5fa8ce25c59ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c68c57bac911c44f6e33bd0847cff7dfd2f8dce294f1e27edb5fa8ce25c59ca?s=96&d=mm&r=g\",\"caption\":\"bedantadas\"},\"url\":\"https:\/\/www.capgemini.com\/se-en\/author\/bedantadas\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online visibility: brands facing the great AI upheaval - ÎÚÑ»´«Ã½ Sweden","description":"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","og_locale":"en_US","og_type":"article","og_title":"Online visibility: brands facing the great AI upheaval","og_description":"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.","og_url":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","og_site_name":"ÎÚÑ»´«Ã½ Sweden","article_published_time":"2025-04-25T07:56:46+00:00","article_modified_time":"2025-05-21T07:58:40+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"author":"Maxime Girardeau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bedantadas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","url":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","name":"Online visibility: brands facing the great AI upheaval - ÎÚÑ»´«Ã½ Sweden","isPartOf":{"@id":"https:\/\/www.capgemini.com\/se-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","datePublished":"2025-04-25T07:56:46+00:00","dateModified":"2025-05-21T07:58:40+00:00","author":{"@id":"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0"},"description":"As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients. As highlighted in our Top Tech Trends of 2025 report, generative AI remains a critical focus for businesses today and through its application brands are now able to provide ultra-personalized and contextual responses to their clients.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#primaryimage","url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/se-en\/"},{"@type":"ListItem","position":2,"name":"Online visibility: brands facing the great AI upheaval"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/se-en\/#website","url":"https:\/\/www.capgemini.com\/se-en\/","name":"ÎÚÑ»´«Ã½ Sweden","description":"ÎÚÑ»´«Ã½","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/se-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/92b703c24b5deab19d42ae983e58f9d0","name":"bedantadas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/se-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c68c57bac911c44f6e33bd0847cff7dfd2f8dce294f1e27edb5fa8ce25c59ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c68c57bac911c44f6e33bd0847cff7dfd2f8dce294f1e27edb5fa8ce25c59ca?s=96&d=mm&r=g","caption":"bedantadas"},"url":"https:\/\/www.capgemini.com\/se-en\/author\/bedantadas\/"}]}},"blog_topic_info":[{"id":190,"name":"Innovation"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"post_tag":[{"id":238,"name":"Artificial intelligence","slug":"artificial-intelligence"},{"id":169,"name":"Innovation","slug":"innovation"}],"blog-topic":[{"id":190,"name":"Innovation","slug":"innovation"}],"content-group":[{"id":441,"name":"Technovision","slug":"technovision"}],"following_users":[{"id":363,"name":"bedantadas","slug":"bedantadas"},{"id":143,"name":"santanughosh","slug":"santanughosh"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Online visibility: brands facing the great AI upheaval","url":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"bedantadas"}],"creator":["bedantadas"],"publisher":{"@type":"Organization","name":"ÎÚÑ»´«Ã½ Sweden","logo":""},"keywords":["artificial intelligence","innovation"],"dateCreated":"2025-04-25T07:56:46Z","datePublished":"2025-04-25T07:56:46Z","dateModified":"2025-05-21T07:58:40Z"},"rendered":"<meta name=\"parsely-title\" content=\"Online visibility: brands facing the great AI upheaval\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/online-visibility-brands-facing-the-great-ai-upheaval\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-04-25T07:56:46Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"artificial intelligence,innovation\" \/>\n<meta name=\"parsely-author\" content=\"bedantadas\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","featured_image_src":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ÎÚÑ»´«Ã½ Sweden","distributor_original_site_url":"https:\/\/www.capgemini.com\/se-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/11\/GenAI-2880x1800-1.jpg","author_title":"Maxime Girardeau","author_thumbnail_url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/05\/Maxime-Girardeau.jpg?w=800","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/posts\/555977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/comments?post=555977"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/posts\/555977\/revisions"}],"predecessor-version":[{"id":555983,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/posts\/555977\/revisions\/555983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/media\/542497"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/media?parent=555977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/categories?post=555977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/tags?post=555977"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/brand?post=555977"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/service?post=555977"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/industry?post=555977"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/partners?post=555977"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/blog-topic?post=555977"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/content-group?post=555977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}