{"id":128421,"date":"2022-04-19T16:59:29","date_gmt":"2022-04-19T16:59:29","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=680950"},"modified":"2025-08-07T15:02:47","modified_gmt":"2025-08-07T13:02:47","slug":"ethical-ai","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/se-en\/about-us\/who-we-are\/values-and-ethics\/ethical-ai\/","title":{"rendered":"Ethical AI"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard is-style-blue-theme-2\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:37% 38%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Ventures-Business-Ventures-1.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:37% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Ethical AI<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/se-en\/about-us\/who-we-are\/values-and-ethics\/ethical-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/se-en\/about-us\/who-we-are\/values-and-ethics\/ethical-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Our ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom, and Modesty. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-why-did-we-build-a-code-of-ethics-for-artificial-intelligence-ai\"><strong>Why did we build a Code of Ethics for Artificial Intelligence (AI)?<\/strong><\/h4>\n\n\n\n<p>At ÎÚÑ»´«Ã½, our ethical culture drives our vision of AI. As a leader in digital transformation, we are committed to the adoption of AI in a way that delivers clear benefits from it within a trusted framework, by building a Code of Ethics for AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-in-our-code-of-ethics-for-ai\"><strong>What is in Our Code of Ethics for AI?<\/strong><\/h4>\n\n\n\n<p>Our Code of Ethics for AI guides us on how to embed ethical thinking in our AI related work. It includes concrete examples from projects we deliver and is intended to launch ethical discussions within the company, with our clients and stakeholders.<\/p>\n\n\n\n<p>Our Code addresses both the intended purpose of the AI solution and the way we embed ethics in the design and delivery of AI solutions and services to our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2022\/11\/ÎÚÑ»´«Ã½_Code_of_Ethics_for_AI_2021_EN.pdf\">Download our Code of Ethics for AI<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p>If you have any questions or feedback about the code, please email us at&nbsp;<a href=\"mailto:Ethics@capgemini.com\">Ethics@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/se-en\/insights\/research-library\/ai-and-the-ethical-conundrum\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/02\/ÎÚÑ»´«Ã½_Research_AI-AND-THE-ET.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/se-en\/insights\/research-library\/ai-and-the-ethical-conundrum\/\" aria-label=\"AI and the ethical conundrum: How organizations can build ethically robust AI systems and gain trust\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">AI and the ethical conundrum: How organizations can build ethically robust AI systems and gain trust<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"expert-heading\">Expert perspectives<\/h2><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/ethical-ai-decoded-in-7-principles\/\" aria-label=\"Ethical AI \u2013 Decoded in 7 Principles\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/04\/ÎÚÑ»´«Ã½_Expert-Perspectives_Ethical-AI-Decoded-in-7-Principles.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/ethical-ai-decoded-in-7-principles\/\" aria-label=\"Ethical AI \u2013 Decoded in 7 Principles\"><h3 class=\"expert-subtitle\">Ethical AI \u2013 Decoded in 7 Principles<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/05\/Zhiwei-Jiang-2.png?w=360\" \/><div class=\"date-name-info\"><div class=\"author-text\">Zhiwei Jiang<\/div><div class=\"date-text\">Apr 26, 2021<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/ai-and-ethics-seven-steps-to-take\/\" aria-label=\"AI and ethics \u2013 seven steps to take\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2022\/09\/innovation-in-Artificial-Intelligence-6.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\"><\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/se-en\/insights\/expert-perspectives\/ai-and-ethics-seven-steps-to-take\/\" aria-label=\"AI and ethics \u2013 seven steps to take\"><h3 class=\"expert-subtitle\">AI and ethics \u2013 seven steps to take<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2022\/09\/Lee-Beardmore-24-1.jpg?w=500\" \/><div class=\"date-name-info\"><div class=\"author-text\">Lee Beardmore<\/div><div class=\"date-text\">Jan 13, 2021<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":121,"featured_media":0,"parent":133114,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"03a721e1-3a56-4258-af80-748ee8dfcfcd\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-128421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- 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