{"id":539042,"date":"2024-07-01T15:12:33","date_gmt":"2024-07-01T13:12:33","guid":{"rendered":"https:\/\/www.capgemini.com\/se-en\/?post_type=client-story&#038;p=539042"},"modified":"2025-03-12T18:52:21","modified_gmt":"2025-03-12T17:52:21","slug":"a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","title":{"rendered":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">A leading international banking group catalyzes customer engagement with investment research platform<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-case-study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the case study<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Leading international banking group<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: North America<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Banking and capital markets<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Revenue growth driven by attracting more customers through a customer-centric digital research platform<\/h2><p class=\"intro-para-content\"><strong>Client Challenge: <\/strong>The bank wanted to enhance user engagement and experiences by modernizing its sell-side research platform, enabling personalization and more distinguished services.<br><strong>Solution: <\/strong>ÎÚÑ»´«Ã½ helped improve the customer experience by adopting a user-centric approach, developing customer archetypes, and mapping user journeys as part of an improved investment research platform that will be rolled out to customers, analysts and sales operations teams globally.<br><strong>Benefits:<\/strong><\/p><ul class=\"box-list\"><li>Increased user interaction with targeted and personalized content<\/li><li>A robust publishing flow to cross-sell and upsell products<\/li><li>New, platform-specific features to attract users from competing platforms and aggregators<\/li><li>Focus on Provide Click to action feature for the customers to drive engagement \/ actions after consuming the research<\/li><li>A scalable platform design and features<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-enhancing-engagement-with-a-valuable-research-platform\"><strong>Enhancing engagement with a valuable research platform<\/strong><\/h2>\n\n\n\n<p>One of the largest financial institutions worldwide is located in the UK and supports an extensive clientele with a diverse range of financial services. To do so, the organization operates with a significant global workforce and maintains a presence in major financial hubs.<\/p>\n\n\n\n<p>The bank\u2019s sell-side research platform, which offers its insights and studies to a broad public audience, wanted to improve engagement rates, the number of reads per report, and overall site visits while addressing extensive off-platform content consumption.<\/p>\n\n\n\n<p>To gain a more in-depth understanding of the situation, ÎÚÑ»´«Ã½ conducted a user behavior analysis. The results revealed high bounce rates, numerous search failures and unsubscribes, and that subscriptions were predominantly internally generated. Feedback from the bank\u2019s clients indicated that they were looking for a better user experience to properly engage with the platform\u2019s valuable research.<\/p>\n\n\n\n<p>Given this insight, the bank concluded that its platform would move from an organization-centric to customer-centric application and switch from a custom legacy internal content management system (CMS) to a best-in-class enterprise CMS using an average effective maturity (AEM)\/React-integrated accelerated payment program (APP) to support the bank\u2019s current Infrastructure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defining-user-personas-and-a-path-to-transformation\"><strong>Defining user personas and a path to transformation<\/strong><\/h2>\n\n\n\n<p>To improve the digital interface of the research, sell-side platform and customize it to deliver a top-notch journey, ÎÚÑ»´«Ã½ supported the bank in a comprehensive customer experience transformation. The process began with stakeholder interviews and extensive dialogues with a diverse client base, leading to the development of detailed personas. These insights revealed specific behavioral patterns, needs, and motivations, which were the key to identifying a targeted list of essential functions for the platform.<\/p>\n\n\n\n<p>This knowledge, combined with a nuanced understanding of the business, led to mapping vital strategic decisions. A vision statement was created to describe the platform\u2019s future and the necessary job roles for the envisioned state were defined.<\/p>\n\n\n\n<p>After these strategic determinations, the bank worked with ÎÚÑ»´«Ã½ to conceptualize the future-state platform by ideating and designing experiences, features, and products that cater to the distinct preferences of the targeted personas. This vision was further validated through subsequent research sessions, which ensured satisfaction and engagement.<\/p>\n\n\n\n<p>After gaining all these insights, the project team proceeded to build a customer-centric app, featuring an intuitive subscription process, personalized engagement, and user-friendly navigation. Constructed on an AEM\/React architecture with a modular federation framework, it complemented the original structure and empowered over 100 additional content providers to operate independently and maintain their own release cycles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-engaging-users-and-the-competition\"><strong>Engaging users and the competition<\/strong><\/h2>\n\n\n\n<p>The newly redesigned sell-side research platform, which was developed with insights from over 300 global analysts, will enhance user engagement through targeted segmentation and customization. By delivering content that meets the specific needs of its users, it ensures relevance and value. The introduction of unique features tailored to this system will draw users away from competing systems and aggregators. Consequently, the bank is set to benefit from more centralized data management and increased flexibility.<\/p>\n\n\n\n<p>The platform will employ a sophisticated publishing workflow to more effectively cross-sell and upsell offerings, such as research events and analyst consultations. Designed with scalability in mind, it will prepare the bank for future growth and innovation, addressing the evolving demands of the financial services industry.<\/p>\n\n\n\n<p>The initial MVP launch is slated for Q4 2024, representing a key achievement in the bank\u2019s digital transformation. The solution will be rolled out to users globally, after which the bank and ÎÚÑ»´«Ã½ will seek new opportunities to expand the digital ecosystem further.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Client stories<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/streamlining-customer-and-user-experiences-for-a-leading-financial-institution-improves-overall-satisfaction\/\" aria-label=\"Streamlining customer and user experiences for a leading financial institution improves overall satisfaction\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Banking and capital markets<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/streamlining-customer-and-user-experiences-for-a-leading-financial-institution-improves-overall-satisfaction\/\" aria-label=\"Streamlining customer and user experiences for a leading financial institution improves overall satisfaction\" http:\/\/target=_blank>\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Streamlining customer and user experiences for a leading financial institution improves overall satisfaction<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/how-a-global-pc-insurer-is-winning-over-the-next-generation-of-customers\/\" http:\/\/target=_blank aria-label=\"How a global P&amp;C insurer is winning over the next generation of customers\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2024_04_16_PC_insurance_draft_web-banner-2880x1800px_opt.2_v.3_JJ.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2024_04_16_PC_insurance_draft_web-banner-2880x1800px_opt.2_v.3_JJ.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2024_04_16_PC_insurance_draft_web-banner-2880x1800px_opt.2_v.3_JJ.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2024_04_16_PC_insurance_draft_web-banner-2880x1800px_opt.2_v.3_JJ.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Insurance<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/how-a-global-pc-insurer-is-winning-over-the-next-generation-of-customers\/\" http:\/\/target=_blank aria-label=\"How a global P&amp;C insurer is winning over the next generation of customers\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">How a global P&amp;C insurer is winning over the next generation of customers<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/wawanesa-unlocks-agility-and-boosts-time-to-market-for-rapid-product-innovation\/\" http:\/\/target=_blank aria-label=\"Wawanesa unlocks agility and boosts time to market for rapid product innovation\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Wawanesa-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Wawanesa-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Wawanesa-client-story-web-banner.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Wawanesa-client-story-web-banner.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Insurance<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/wawanesa-unlocks-agility-and-boosts-time-to-market-for-rapid-product-innovation\/\" http:\/\/target=_blank aria-label=\"Wawanesa unlocks agility and boosts time to market for rapid product innovation\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Wawanesa unlocks agility and boosts time to market for rapid product innovation<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>\n\n\n\t\t<section class=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 2a6fea7b-704f-4bc9-bbae-8f695a16e721\">\n\t\t\t\t\t\t\t\t<div class=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Banking and capital markets\">Banking and capital markets<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"While reducing costs is critical, banks and capital market firms must invest to meet customers\u2019 digital expectations, manage risks, and attain s\" style=\"white-space: pre-wrap;\">While reducing costs is critical, banks and capital market firms must invest to meet customers\u2019 digital expectations, manage risks, and attain s<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Read more about Banking and capital markets\" title=\"Opens in new window\" tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/se-en\/industries\/banking-and-capital-markets\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/09\/ÎÚÑ»´«Ã½_Industries_Capital-Markets.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t style=\"\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>Revenue growth driven by attracting more customers through a customer-centric digital research platform<\/p>\n","protected":false},"author":211,"featured_media":539043,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"2ad5157b-d595-4fb0-be77-24dc6def7655\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[170],"brand":[420],"service":[41,45],"industry":[203],"partners":[],"country":[],"content-group":[],"class_list":["post-539042","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","brand-capgemini","service-customer-experience","service-enterprise-management","industry-banking-capital-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a0A leading international banking group catalyzes customer engagement with investment research platform - ÎÚÑ»´«Ã½ Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0A leading international banking group catalyzes customer engagement with investment research platform\" \/>\n<meta property=\"og:description\" content=\"Revenue growth driven by attracting more customers through a customer-centric digital research platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Sweden\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T17:52:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\",\"name\":\"\u00a0A leading international banking group catalyzes customer engagement with investment research platform - ÎÚÑ»´«Ã½ Sweden\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg\",\"datePublished\":\"2024-07-01T13:12:33+00:00\",\"dateModified\":\"2025-03-12T17:52:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/se-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Stories\",\"item\":\"https:\/\/www.capgemini.com\/se-en\/client-story\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00a0A leading international banking group catalyzes customer engagement with investment research platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/se-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/se-en\/\",\"name\":\"ÎÚÑ»´«Ã½ Sweden\",\"description\":\"ÎÚÑ»´«Ã½\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/se-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform - ÎÚÑ»´«Ã½ Sweden","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","og_locale":"en_US","og_type":"article","og_title":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform","og_description":"Revenue growth driven by attracting more customers through a customer-centric digital research platform","og_url":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","og_site_name":"ÎÚÑ»´«Ã½ Sweden","article_modified_time":"2025-03-12T17:52:21+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","url":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","name":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform - ÎÚÑ»´«Ã½ Sweden","isPartOf":{"@id":"https:\/\/www.capgemini.com\/se-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg","datePublished":"2024-07-01T13:12:33+00:00","dateModified":"2025-03-12T17:52:21+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#primaryimage","url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg","contentUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/se-en\/"},{"@type":"ListItem","position":2,"name":"Client Stories","item":"https:\/\/www.capgemini.com\/se-en\/client-story\/"},{"@type":"ListItem","position":3,"name":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/se-en\/#website","url":"https:\/\/www.capgemini.com\/se-en\/","name":"ÎÚÑ»´«Ã½ Sweden","description":"ÎÚÑ»´«Ã½","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/se-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"brand_term":[{"id":420,"slug":"capgemini"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"\u00a0A leading international banking group catalyzes customer engagement with investment research platform","url":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"samlillie"}],"creator":["samlillie"],"publisher":{"@type":"Organization","name":"ÎÚÑ»´«Ã½ Sweden","logo":""},"keywords":["client story"],"dateCreated":"2024-07-01T13:12:33Z","datePublished":"2024-07-01T13:12:33Z","dateModified":"2025-03-12T17:52:21Z"},"rendered":"<meta name=\"parsely-title\" content=\"\u00a0A leading international banking group catalyzes customer engagement with investment research platform\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-07-01T13:12:33Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"client story\" \/>\n<meta name=\"parsely-author\" content=\"samlillie\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"featured_image_src":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ÎÚÑ»´«Ã½ Sweden","distributor_original_site_url":"https:\/\/www.capgemini.com\/se-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2024\/09\/Leading-international-banking-group-client-story-web-banner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/client-story\/539042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/client-story"}],"about":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/types\/client-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/users\/211"}],"version-history":[{"count":3,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/client-story\/539042\/revisions"}],"predecessor-version":[{"id":547962,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/client-story\/539042\/revisions\/547962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/media\/539043"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/media?parent=539042"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/tags?post=539042"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/brand?post=539042"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/service?post=539042"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/industry?post=539042"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/partners?post=539042"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/country?post=539042"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/se-en\/wp-json\/wp\/v2\/content-group?post=539042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}