{"id":504745,"date":"2021-01-21T10:30:00","date_gmt":"2021-01-21T10:30:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=664562"},"modified":"2025-03-27T07:44:37","modified_gmt":"2025-03-27T07:44:37","slug":"the-cognitive-retailer","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-cognitive-retailer\/","title":{"rendered":"The cognitive retailer"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer.jpg\" class=\"header-img header-img-d\" alt=\"ÎÚÑ»´«Ã½_Research-and-ÎÚÑ»´«Ã½_Cognitive-retailer\" style=\"object-fit:cover;object-position:53% 33%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The cognitive retailer<\/h1><\/div><h2 class=\"reasearchInsightTitle\">How 3 retailers leveraged data and AI across merchandise planning, forecasting and distribution<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_The-Cognitive-Retailer_POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download point of view<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-cognitive-retailer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-cognitive-retailer\/&amp;text=The cognitive retailer\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-cognitive-retailer\/&amp;text=The cognitive retailer\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Retailers find themselves in a time of extraordinary disruption and opportunity. By definition, that means that historical data\u2014the buying and behavior patterns on which demand forecasts, assortment and allocation plans are typically built\u2014are of little help in merchandise planning, forecasting and distribution decisions.<\/h2><p class=\"intro-para-content\">Perhaps as importantly, data gathered throughout this past year will reflect the industry\u2019s highly unusual circumstances, which will impact the accuracy of future plans.<br><br>To operate in today\u2019s environment and ensure their place in the future, retailers need to not just adapt, but also act\u2014by which we mean shift from a reactive mindset to one that is proactive, predictive and, ultimately, prescriptive.<br><br>In this paper, we explore how retailers can take control of their future by advancing their digital capabilities, including the use of data, analytics, AI, automation and cognitive computing, in order to better anticipate and respond to trends, shape and influence events, identify exceptions and outliers and leverage timely insights to drive standard decision making.<br><br><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><strong>Authors:&nbsp;<\/strong><br>Lindsey Mazza, Global Consumer Products and Retail Domains Lead, ÎÚÑ»´«Ã½<br>Joyce Chew, Smart Retail Planner Delivery Consultant, ÎÚÑ»´«Ã½<\/p>\n\n\n\n<p><strong>Contributors:&nbsp;<\/strong><br>Jan Kazen, Vice President Consumer Product, Retail and Distribution, ÎÚÑ»´«Ã½ Netherlands<br>Gabi Ledesma, Vice President, Global Retail and Consumer Goods, ÎÚÑ»´«Ã½<br>S\u00e9bastien Neyme, Director Supply Chain, ÎÚÑ»´«Ã½ Invent France<br>Mike McCullough, Supply Chain Lead, ÎÚÑ»´«Ã½ Invent, North America<br>Holly Nurse, Management Consultant, ÎÚÑ»´«Ã½ Invent<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":513845,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Data and 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