{"id":502579,"date":"2021-08-31T12:31:00","date_gmt":"2021-08-31T12:31:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=660376"},"modified":"2025-03-27T07:21:54","modified_gmt":"2025-03-27T07:21:54","slug":"from-cost-center-to-growth-engine","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/from-cost-center-to-growth-engine\/","title":{"rendered":"From cost center to growth engine: How consumer products organizations can drive growth with R&#038;D"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:36% 72%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">From cost center to growth engine<\/h1><\/div><h2 class=\"reasearchInsightTitle\">How consumer products organizations can drive growth through advanced R&amp;D capabilities<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/12\/ÎÚÑ»´«Ã½-Data-Driven-RD-for-Consumer-Products_-POV-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download point of view<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/from-cost-center-to-growth-engine\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/from-cost-center-to-growth-engine\/&amp;text=From cost center to growth engine: How consumer products organizations can drive growth with R&amp;D\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/from-cost-center-to-growth-engine\/&amp;text=From cost center to growth engine: How consumer products organizations can drive growth with R&amp;D\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Data-Driven R&amp;D for Consumer Products brings together all the elements needed to accelerate digital transformation in R&amp;D, helping organizations unleash a culture of continuous, multifaceted innovation.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTo deliver the right products at the right time, organizations need to rethink the role of R&amp;D, repositioning it from a cost center to a growth engine.\u201d<\/p>\n\n\n\n<p>Kees Jacobs, Vice President for Global Consumer Products &amp; Retail<\/p>\n<\/blockquote>\n\n\n\n<p>The success of consumer product (CP) companies has always been based on a relatively simple formula: delivering the right product at the right time.<\/p>\n\n\n\n<p>Over time, that model has become increasingly hard to achieve as the market becomes more competitive and consumer preferences change rapidly. The shift to digital has also complicated matters as the \u201calways-on\u201d consumer not only expects brands to solve their problems, but deliver that solution with increasing levels of personalization, choice, convenience&nbsp;and speed.<\/p>\n\n\n\n<p>For many consumer product organizations, it has become nearly impossible to deliver the right products at the right time if they are relying on traditional research &amp; development (R&amp;D) processes and systems. In this paper we discuss how brands can accelerate digital transformation in R&amp;D at scale to shorten research timelines, drive impact by focusing on viable products and unlock benefits throughout the value chain.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/12\/ÎÚÑ»´«Ã½-Data-Driven-RD-for-Consumer-Products_-POV-3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our Point of View<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/mark-knight-sales-leader\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/04\/MarkKnight.jpeg\" alt=\"\" class=\"wp-image-584647\" style=\"width:200px;height:200px\"\/><\/a><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/mark-knight-sales-leader\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Knight<\/a>, <\/strong>Sector Director, Consumer Products, Tessella part of ÎÚÑ»´«Ã½<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/mark-knight-sales-leader\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/04\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-629642\" style=\"width:50px;height:50px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/04\/Kees-Jacobs.jpeg\" alt=\"\" class=\"wp-image-584645\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jacobskees\/\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jacobskees\/\"><strong>Kees Jacobs<\/strong><\/a>, Vice President, Global Consumer Products &amp; Retail, ÎÚÑ»´«Ã½<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/jacobskees\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2021\/04\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-629642\" style=\"width:50px;height:50px\"\/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\"><\/div><\/div><\/div><div 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