{"id":502491,"date":"2021-05-18T09:22:00","date_gmt":"2021-05-18T09:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=660212"},"modified":"2025-03-27T07:31:12","modified_gmt":"2025-03-27T07:31:12","slug":"the-1-1b-market-opportunity-your-brand-might-be-ignoring","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-1-1b-market-opportunity-your-brand-might-be-ignoring\/","title":{"rendered":"The $1.1B market opportunity your brand might be ignoring"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/ÎÚÑ»´«Ã½_research_THE-1B-MARKET-OPPORTUNITY-YOUR-BRAND-MIGHT-BE-IGNORING.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:64% 20%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The $1.1B market opportunity your brand might be ignoring<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½-eSports_PoV_May2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download point of view<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-1-1b-market-opportunity-your-brand-might-be-ignoring\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-1-1b-market-opportunity-your-brand-might-be-ignoring\/&amp;text=The $1.1B market opportunity your brand might be ignoring\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-1-1b-market-opportunity-your-brand-might-be-ignoring\/&amp;text=The $1.1B market opportunity your brand might be ignoring\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">COVID-19 has accelerated many long-standing trends\u2014and the growing popularity of gaming and eSports is no exception. <\/h2><p class=\"intro-para-content\"><span style=\"color: initial;text-align: var(--bs-body-text-align)\">In 2020, the total audience of eSports, the branch of the industry where professional players compete in organized tournaments for games like Fortnite, League of Legends or Counter Strike, grew to 496 million, a year-over-year growth rate of almost 12 percent.<\/span><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>As the pandemic delays production schedules for traditional content and prompts the cancelation of many professional sporting events, the supersized growth of eSports is only expected to continue. In fact, industry experts estimate that viewership could reach <a href=\"https:\/\/newzoo.com\/insights\/trend-reports\/newzoo-global-esports-market-report-2020-light-version\/#:~:text=Global%20esports%20revenues%20will%20grow,from%20media%20rights%20and%20sponsorship.\" target=\"_blank\" rel=\"noreferrer noopener\">646 million<\/a> by 2023, outpacing traditional television and film viewership growth in some markets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/2020-Global-Exports-Market-Report.png\" alt=\"2020 Global Exports Market Report\" class=\"wp-image-584008\" style=\"width:549px;height:483px\"\/><\/figure><\/div>\n\n\n<p>\u201cThe world of live, conventional sports, once considered TV\u2019s final secure bastion, is experiencing its own disruption due to COVID-19 and stagnating interest particularly among younger viewers,\u201d notes Frederic Vander Sande, Vice President, ÎÚÑ»´«Ã½ Invent. \u201ceSports is one way for brands to counter a declining viewership base in traditional media and attract younger audiences.\u201d<\/p>\n\n\n\n<p>5 ways brands can break into the eSports market<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Content production<\/li>\n\n\n\n<li>In-game content<\/li>\n\n\n\n<li>Viewing parties<\/li>\n\n\n\n<li>New monetization models<\/li>\n\n\n\n<li>Sponsorships<\/li>\n<\/ol>\n\n\n\n<p>Learn more by downloading our recent paper:<a href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/05\/eSports_design.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> The opportunity of eSports: 5 ways for traditional Media &amp; Entertainment organizations, Telco operators and consumer brands to capitalize on the growth of competitive gaming<\/a>.<\/p>\n\n\n\n<p>At the same time, the swelling popularity of eSports can also be its drawback for non-native brands. While the sector is rife with opportunity, most organizations have no direct experience in working with gamers or gaming partners. Perhaps more importantly, the principles of traditional marketing initiatives, such as sponsorships, are unlikely to apply to eSports players, teams and fans operate.<\/p>\n\n\n\n<p>\u201cIn the world of eSports, opportunities abound, which can make it difficult for brands to pinpoint how they should tap into this market and which players, teams and other partners they should engage within the existing gaming ecosystem,\u201d notes Thijs Coolen, Senior Consultant, Innovation &amp; Strategy, ÎÚÑ»´«Ã½ Invent.<\/p>\n\n\n\n<p>Our recent paper, <strong><em>The opportunity of eSports: 5 ways for traditional Media &amp; Entertainment organizations, Telco operators and consumer brands to capitalize on the growth of competitive gaming<\/em>, <\/strong>explores several concrete ways that companies can tap into the growing and potentially lucrative world of eSports. We also explore our partnership with Yuvox, a newly launched eSports platform that helps brands identify and connect with teams, athletes, event organizers and other members of the eSports ecosystem.<\/p>\n\n\n\n<p><em>For more information reach out to the authors, Thijs Coolen(<a href=\"mailto:thijs.coolen@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">thijs.coolen@capgemini.com<\/a>) and Frederic Vander Sande(<a href=\"mailto:frederic.vandersande@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">frederic.vandersande@capgemini.com<\/a>).<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":513765,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Digital 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