{"id":532592,"date":"2025-06-05T10:00:00","date_gmt":"2025-07-28T15:38:20","guid":{"rendered":"https:\/\/www.capgemini.com\/pt-en\/?post_type=press-release&#038;p=532592"},"modified":"2025-07-28T15:38:23","modified_gmt":"2025-07-28T15:38:23","slug":"capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/pt-en\/news\/press-releases\/capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation\/","title":{"rendered":"ÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>The new partnership encompasses 14 international cycling events including La Vuelta, Paris-Roubaix and Li\u00e8ge-Bastogne-Li\u00e8ge races, as well as five standalone women\u2019s races<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>05 Jun 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/06_05_ÎÚÑ»´«Ã½_becomes_official_partner_of_the_Tour_de_France.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">209 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Paris, June 5, 2025 \u2013 <\/strong><a href=\"http:\/\/www.capgemini.com\"><strong>ÎÚÑ»´«Ã½<\/strong><\/a><strong> announced today that it has become the Official Technology Partner, for the next 5 years, of 14 cycling races, including the world renowned Tour de France, to help drive innovation in professional cycling. Together, they will leverage technology, innovation and artificial intelligence (AI) to grow the cycling community, engage fans all over the world and bring cycling into people\u2019s lives.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/image.gif\" alt=\"\" class=\"wp-image-1132495\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This agreement, that goes beyond the Tour de France and the Tour de France Femmes avec Zwift, will see ÎÚÑ»´«Ã½ support a series of international cycling events, that include both men\u2019s races &#8211; such as La Vuelta, Paris-Nice, Crit\u00e9rium du Dauphin\u00e9, Paris-Roubaix, Paris-Tours, La Fl\u00e8che Wallonne, Li\u00e8ge-Bastogne-Li\u00e8ge, the Tro Bro Leon, and the women\u2019s races of La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, La Fl\u00e8che Wallonne Femmes, Li\u00e8ge-Bastogne-Li\u00e8ge Femmes.<\/p>\n\n\n\n<p>As part of this new global long-term partnership, ÎÚÑ»´«Ã½ is the Official Technology Partner of each of these events, bringing its deep expertise in digital innovation, technology and AI into the professional cycling field. Over the next five years, ÎÚÑ»´«Ã½ will support these top cycling events in realizing their technology roadmap, delivering cutting-edge technological solutions aimed at enhancing performance insights, supporting international audiences and engaging fans, from casual enthusiasts to amateur cyclists. In 2024, the Tour de France reached more than 1 billion TV viewed hours in 190 countries and broke digital records with nearly 100 million website visits and 1.6 billion impressions on social media.<\/p>\n\n\n\n<p>With this partnership, ÎÚÑ»´«Ã½ extends its <a href=\"https:\/\/www.capgemini.com\/about-us\/passion-for-sport\/\">sports sponsorship portfolio<\/a> that focuses on bringing the breadth of the Group\u2019s capabilities to enhance leading global events with technological innovation, high performance and team spirit at the heart. As a global company based in 50 countries, with well-established operations across regions that have a strong cycling fanbase such as Germany, France, Italy, Spain, the Netherlands, UK, and USA, ÎÚÑ»´«Ã½ will promote the fourteen cycling races internationally.<\/p>\n\n\n\n<p><em>\u201cAt ÎÚÑ»´«Ã½, we are proud to partner with 14 iconic global sports competitions including the world-famous Tour de France and Tour de France Femmes avec Zwift. Each embody the driving principles of precision, endurance, high performance and teamwork \u2013 attributes that we, at ÎÚÑ»´«Ã½, live by every day,\u201d <\/em>said Aiman Ezzat, Chief Executive Officer of ÎÚÑ»´«Ã½. <em>\u201cThis partnership reflects our commitment to bringing the Group\u2019s breadth of expertise and capabilities to enhance the future of sport through cutting-edge innovation, data-led insights and an augmented fan experience.\u201d<\/em><\/p>\n\n\n\n<p><a><em>\u201c<\/em><\/a><em>We are very proud to launch this long-term partnership with ÎÚÑ»´«Ã½, leader in technology and innovation. This strategic partnership will help to promote and accelerate our digital ambitions for the Tour de France and all A.S.O. Cycling events around the world. New digital solutions will help to further enhance the Fan experience and engage new communities with innovative and upgraded features and services,\u201d <\/em>says Yann Le Mo\u00ebnner, A.S.O. Managing Director.<strong><u><\/u><\/strong><\/p>\n\n\n\n<p><strong>Transforming sport through technology and innovation<\/strong><\/p>\n\n\n\n<p>The partnership builds on ÎÚÑ»´«Ã½\u2019s already strong track record in adding value to the fan experience and sporting performance through its portfolio of sports sponsorships.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2024, for the 37<sup>th<\/sup> America\u2019s Cup, ÎÚÑ»´«Ã½ and America\u2019s Cup Media revealed the breakthrough <a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/making-the-invisible-visible-with-windsight-iq\/\">WindSight IQ<sup>TM<\/sup><\/a> technology in Barcelona. Through a combination of technology, engineering, data, and design, ÎÚÑ»´«Ã½ developed a LiDAR-based sensor system that made the yacht racing more understandable and engaging for viewers. The solution enabled the viewers to visualize the wind and model potential race results, enhancing the fan experience.<\/li>\n\n\n\n<li>This year, ÎÚÑ»´«Ã½ is a Principal Partner of <a href=\"https:\/\/www.capgemini.com\/about-us\/transforming-sports\/world-rugby\/women-in-rugby\/\">Women\u2019s Rugby World Cup 2025<\/a>, set to kick off in the UK in August. Since 2022, the Group has played a pivotal role in advancing inclusivity in the sport as a Global Partner of the Women in Rugby initiative and enabling the ÎÚÑ»´«Ã½ Women in Rugby Leadership Programme, to support a new generation of female leaders in rugby.<\/li>\n\n\n\n<li>For the 2025 Ryder Cup in September, ÎÚÑ»´«Ã½ will bring a generative AI powered version of its <a href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/putting-ai-into-the-ryder-cup\/\">Outcome IQ<\/a>, a tool that puts the intelligence of real-time data in the palm of every fan\u2019s hand, helping to enhance the fan experience by tracking outcome probabilities shot by shot. ÎÚÑ»´«Ã½ is Worldwide Partner to the Ryder Cup up until and including the 2027 Ryder Cup in County Limerick, Ireland.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about ÎÚÑ»´«Ã½ and Peugeot Sport renew their partnership to tackle technological and sustainable challenges in sports performance\" href=\"https:\/\/www.capgemini.com\/pt-en\/news\/press-releases\/capgemini-and-peugeot-sport-renew-their-partnership-to-tackle-technological-and-sustainable-challenges-in-sports-performance\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span 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2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/03\/03_09_ÎÚÑ»´«Ã½_Jonny-Wilkinson_Ambassador-1.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Download press release&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;175 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about Jonny Wilkinson named ÎÚÑ»´«Ã½\u2019s new global ambassador for rugby\" href=\"https:\/\/www.capgemini.com\/pt-en\/news\/press-releases\/jonny-wilkinson-named-capgeminis-new-global-ambassador-for-rugby\/\">Read more 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KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[265],"brand":[],"class_list":["post-532592","press-release","type-press-release","status-publish","hentry","press-release-type-sponsorship-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ÎÚÑ»´«Ã½ becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation - ÎÚÑ»´«Ã½ Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/news\/press-releases\/capgemini-becomes-an-official-partner-of-the-tour-de-france-and-tour-de-france-femmes-avec-zwift-until-2029-to-power-cycling-through-tech-and-innovation\/\" \/>\n<meta property=\"og:locale\" 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