1.0ÎÚÑ»´«Ã½ Portugal/pt-entejasdhonsale/pt-en/author/tejasdhonsale/rich600338<blockquote class="wp-embedded-content" data-secret="oNtBMlUzeL"><a href="/pt-en/insights/our-research-library/customer-service-transformation/">Customer service transformation</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/pt-en/insights/our-research-library/customer-service-transformation/embed/#?secret=oNtBMlUzeL" width="600" height="338" title="“Customer service transformation” — ÎÚÑ»´«Ã½ Portugal" data-secret="oNtBMlUzeL" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> /pt-en/wp-content/uploads/sites/42/2025/02/default-logo.webp1200675The importance of customer service cannot be overstated. It is one of the most powerful capabilities available to organizations to help them drive purchases, encourage loyalty, and shape brand perception by connecting directly with customer sentiment. Its success is measured in part by how well it fulfills consumer expectations – and those expectations are changing. How can organizations better meet the needs of customers, while also empowering dissatisfied customer service agents, and delivering top- and bottom-line benefits?