{"id":890911,"date":"2021-09-30T12:45:40","date_gmt":"2021-09-30T10:45:40","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=629774"},"modified":"2025-03-12T10:10:51","modified_gmt":"2025-03-12T10:10:51","slug":"healthier-lives","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/pl-pl\/branze\/produkty-konsumenckie\/polaczone-spoleczenstwo\/zdrowsze-zycie\/","title":{"rendered":"Zdrowsze \u017cycie"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 51%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Industries_Consumer-products_Connected-society_Healthier-lives.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 51%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Zdrowsze \u017cycie <\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pl-pl\/branze\/produkty-konsumenckie\/polaczone-spoleczenstwo\/zdrowsze-zycie\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pl-pl\/branze\/produkty-konsumenckie\/polaczone-spoleczenstwo\/zdrowsze-zycie\/&amp;text=Zdrowsze \u017cycie\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pl-pl\/branze\/produkty-konsumenckie\/polaczone-spoleczenstwo\/zdrowsze-zycie\/&amp;text=Zdrowsze \u017cycie\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Po\u0142\u0105czony rynek zdrowia i wellness ma rosn\u0105\u0107 o 20% rocznie do 2024 roku &#8211; co pokazuje, \u017ce jest potrzeba tworzenia przez marki takich produkt\u00f3w i us\u0142ug, kt\u00f3re b\u0119d\u0105 zgodne z potrzebami konsument\u00f3w w zakresie ich stylu \u017cycia.<\/h2><p class=\"intro-para-content\">Konsumenci oczekuj\u0105 od producent\u00f3w, \u017ce informacje o produktach, jakie kupuj\u0105 i z jakich p\u00f3\u017aniej korzystaj\u0105, b\u0119d\u0105 jeszcze bardziej transparentne i widoczne. A to sprawia, \u017ce wzrasta potrzeba poprawiania mo\u017cliwo\u015bci blockchain czy \u015bledzenia, w celu budowania zaufania, lojalno\u015bci i autentyczno\u015bci.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section class=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 45ebc832-85dd-4b08-97b9-6501a91ebca2\">\n\t\t\t\t\t\t\t\t<div class=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"R&amp;D oparte na danych\">R&amp;D oparte na danych<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Pomagamy przekszta\u0142ci\u0107 dzia\u0142y badawczo-rozwojowe, tak by pomaga\u0142y w dostarczaniu w\u0142a\u015bciwych produkt\u00f3w we w\u0142a\u015bciwym czasie.\" style=\"white-space: pre-wrap;\">Pomagamy przekszta\u0142ci\u0107 dzia\u0142y badawczo-rozwojowe, tak by pomaga\u0142y w dostarczaniu w\u0142a\u015bciwych produkt\u00f3w we w\u0142a\u015bciwym czasie.<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Pobierz broszur\u0119 o R&amp;D oparte na danych\" title=\"Opens in new window\" tabindex=\"0\" href=\"\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½-Data-Driven-RD-for-Consumer-Products_Sales-Brochure.pdf\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPobierz broszur\u0119\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Data-driven-RandD_Consumer-Products.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t style=\"\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Zdrowsze \u017cycie: Pionierskie zmiany w erze konsument\u00f3w dbaj\u0105cych o zdrowie.<\/h2><p class=\"intro-para-content\"><br>Nasze mo\u017cliwo\u015bci badawczo-rozwojowe oparte na danych pomagaj\u0105 organizacjom wprowadza\u0107 dane, spostrze\u017cenia i sztuczn\u0105 inteligencj\u0119 do procesu badawczo-rozwojowego. Dzi\u0119ki temu firmy b\u0119d\u0105 w stanie identyfikowa\u0107 te produkty i us\u0142ugi, kt\u00f3re s\u0105 dla nich op\u0142acalne, a tak\u017ce b\u0119da mog\u0142y szybciej wprowadza\u0107 je na rynek w oparciu o zachowania konsument\u00f3w i trendy rynkowe.<br><br>ÎÚÑ»´«Ã½ pe\u0142ni rol\u0119 cyfrowego partnera inicjatywy Consumer Goods Forum Collaboration for Healthier Lives. Naszym celem jest pomoc cz\u0142onkom w projektowaniu, budowaniu i uruchamianiu inicjatyw, kt\u00f3re wykorzystuj\u0105 technologie cyfrowe, inteligentn\u0105 automatyzacj\u0119 i dane, aby rozwija\u0107 ruch Healthier Cart.<br><br>Nasze mo\u017cliwo\u015bci transformacji biznesowej pomagaj\u0105 naszym klientom sta\u0107 si\u0119 liderami, innowatorami, rzecznikami i agentami zmian dla naszej bran\u017cy i ca\u0142ego \u015bwiata.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":118,"featured_media":890912,"parent":629773,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"1e87cd5b-bd16-4fbd-9ee7-19391c18794d\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[197],"content-group":[],"class_list":["post-890911","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-industry"],"yoast_head":"<!-- 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