{"id":632633,"date":"2024-03-26T16:53:00","date_gmt":"2024-03-26T16:53:00","guid":{"rendered":"https:\/\/www.capgemini.com\/nz-en\/?p=632633&#038;preview=true&#038;preview_id=632633"},"modified":"2025-03-28T18:19:03","modified_gmt":"2025-03-28T18:19:03","slug":"a-brave-new-generative-world-the-future-of-generative-software-engineering","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/nz-en\/2024\/03\/26\/a-brave-new-generative-world-the-future-of-generative-software-engineering\/","title":{"rendered":"A brave new (generative) world \u2013 The future of generative software engineering"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>A Brave New (Generative) World \u2013 The future of generative software engineering<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nz-en\/wp-content\/uploads\/sites\/37\/2024\/07\/Keith-Glendon.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Keith Glendon<\/h5><h5 class=\"blog-date\">26 Mar 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Disclaimer<\/strong>: This blog article explores potential futures in software engineering based on current advancements in generative AI. While the content presents a plausible vision, it cannot predict the future. Our purpose is to inspire software engineers, software companies and enterprises who are embracing the next generation of \u2018product-centric\u2019 business models driven by software to anticipate and embrace the transformative potential of generative AI with bold and forward-looking actions and strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-ai-evolution-transforming-software-engineering\"><strong>The AI evolution: Transforming software engineering<\/strong><\/h3>\n\n\n\n<p>In the past year, the landscape of tech has seen unprecedented upheaval. Generative AI (GenAI) has catapulted data science, machine learning, and AI into the limelight, sparking conversations and at all levels of business and democratizing access to the power of AI.&nbsp; From the boardroom to dining room tables around the world, there\u2019s no question that the GenAI evolution will profoundly reshape humanity\u2019s relationship with technology.<\/p>\n\n\n\n<p>Among the many impacts of GenAI, one of the greatest transformations underway is that of Software &amp; Platform Engineering.&nbsp; As a core capability for every product-centric enterprise in a world that runs on software, this critical domain is being reshaped before our eyes and the impact will be profound.&nbsp; Every industry is experiencing disruption and reinvention. From software itself to AI-powered products and services, this paradigm shift will be felt.<\/p>\n\n\n\n<p>GenAI is taking these advancements to the next level with a new era of &#8220;Generative Software &amp; Platform Engineering.&#8221; This concept elevates software to new heights, with visions of enabling it to adapt, scale, and evolve autonomously in response to a dynamic environment.<\/p>\n\n\n\n<p>Just as object-oriented languages and cloud concepts revolutionized software development, GenAI promises to unlock unprecedented possibilities for resilient systems that drive progress in the digital age. To survive, compete and thrive in this context, enterprises must not only adopt Generative AI \u2013 but must quickly evolve and mature their core Software &amp; Platform Engineering capabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unlocking-the-potential-of-generative-software-engineering-lessons-from-the-past-projections-for-the-future\">Unlocking the potential of generative software engineering: Lessons from the past, projections for the future<\/h3>\n\n\n\n<p>The transformative journey of software engineering, from procedural development to object-oriented programming, to cloud and microservices, revolutionized how we build and maintain software. Generative Software Engineering is poised to drive an even greater leap forward. Fueling this evolution is Generative AI, a game-changer that empowers software entities to autonomously generate, test, deploy and maintain code.<\/p>\n\n\n\n<p>Inspired by the adaptability of living organisms, these entities will transcend the constraints of a traditional development lifecycle. Guided by human-defined principles, they will orchestrate their capabilities to evolve and optimize in real-time.<\/p>\n\n\n\n<p>The evolution of microservices architecture lays the foundation for Generative Software Engineering. By leveraging Generative AI, we can create Generative Microservices. Eventually, these autonomous entities will seamlessly rewrite themselves to meet fluctuating demands, enhance performance, and integrate with other services. This will lead to the emergence of perpetually optimized software systems that require minimal human intervention.<\/p>\n\n\n\n<p>Generative AI will act as a catalyst, propelling MACH (Microservices, API-first, Cloud-native, Headless) principles to new heights. It will enable the development of self-evolving, API-first software that can autonomously generate new APIs based on user behavior. Cloud-native systems will be empowered to seamlessly migrate across providers to optimize for both cost and performance.<\/p>\n\n\n\n<p>Generative AI will pave the way for &#8220;sense and respond&#8221; enterprises, where software platforms are inherently dynamic and responsive. This will empower businesses to create new business models that continuously adapt and thrive in the ever-evolving digital landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-human-element-adopting-and-evolving-alongside-ai\"><strong>The human element \u2013 adopting and evolving alongside AI<\/strong><\/h3>\n\n\n\n<p>To meet the potential of this vision, realize its value and create a positive future for humans involved in software engineering will require a planned, considered transformation for the human beings involved in software engineering.&nbsp; To effectively manage this road ahead, organizations need to have a vision and roadmap for adoption, acceleration and elevation of human skills, roles and value.<\/p>\n\n\n\n<p>Generative AI in its present form has the power to take on the role of \u2018co-developer\u2019 as the proliferation of coding assistants, generative SDLC tools and Gen AI powered utilities rapidly become integrated into IDEs and traditional software engineering toolchains.&nbsp; These will quickly lead to increasingly autonomous agents that will essentially become \u2018digital developers\u2019 on human-AI development teams.&nbsp; This first phase \u2013 already well underway \u2013 is focused on adoption for productivity, efficiency, and quality gains throughout the software development lifecycle.&nbsp; As the technology evolves, tools mature, and adoption reaches a state of near ubiquity, we expect many organizations will struggle to cross the chasm between experimentation and maturity at scale.&nbsp;<\/p>\n\n\n\n<p>On the other side of that chasm lies the realization of the vision and value of the Generative Software Engineering Era.&nbsp; In this future, those organizations who have successfully made the transformative leap will see humans working in more creative, high-value roles that increasingly focus on the orchestration of Generative AI agents who do the heavy lifting of software engineering under the conceptual and value-oriented direction of human experience engineers.<\/p>\n\n\n\n<p>Traditional roles in the software engineering lifecycle will become more strategic and focused on faster iteration of product engineering lifecycles, accelerated value growth and oversight of product and platform quality.&nbsp; Increasingly, platform engineering teams will focus on the supervision of adaptive product roadmaps that quickly respond to new user preferences, market opportunities and emergent business models. While much of the short-term focus is currently on the productivity and efficiency aspect of Generative AI\u2019s potential \u2013 the far more powerful and exciting future lies in the new value it can unlock and the promise it holds to vastly expand the scope and impact that human beings have through building software in this new paradigm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dynamic-software-co-creation\">Dynamic software co-creation<\/h3>\n\n\n\n<p>Generative Software Engineering heralds a future wherein human ingenuity, human innovation and human goals and opportunities are the driving force behind dynamic creation of software products, platforms and services.&nbsp; Future software products will take direction and orchestration from sophisticated software product orchestrators, highly-skilled in collaborative software creation in concert with autonomous software engineering agents. Guided by high-level objectives and constraints, these agents will autonomously generate code, perform testing, and deploy updates, much like a highly skilled developer.<\/p>\n\n\n\n<p>Not only will they respond to direct human instructions but in this new era, software products and platforms will evolve in real-time, driven by sophisticated analysis of user data, preferences,&nbsp; interactions and market insights. Generative AI will enable software to self-optimize, self-configure, and even self-expand its features and capabilities in response to this analysis. This will lead to the co-creation of highly personalized user experiences, with software automatically adjusting such aspects as its interface, performance, and functionality to suit individual and organizational user needs and preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-foundations-for-success\">Foundations for success<\/h3>\n\n\n\n<p>These prospects for the Brave New World of Generative Software Engineering are both incredibly inspiring and significantly daunting.&nbsp; The rapid pace of change is driving an ever-widening gap between the future value and current realities for the great majority of enterprises.&nbsp; At ÎÚÑ»´«Ã½, our experience suggests that every organization in the business of building software or adopting a platform &amp; product-centric mindset as a strategic growth imperative must act now with commitment and bold vision to prepare for success in the age of Generative Software Engineering.&nbsp; While the foundational building blocks are also evolving, our work with clients and in our own internal GenAI transformation has given us insight to some key domains of focus to jumpstart the transformation while bringing immediate value.&nbsp; We highlight in the next section a set of critical success factors we believe will underpin a bright horizon of possibilities for Generative Software &amp; Platform driven enterprises.<\/p>\n\n\n\n<p><strong>Have a roadmap<\/strong> \u2013 Seldom do we wind up anywhere meaningful without plotting a course.&nbsp; Plotting a wayfinding course implies a destination both sufficiently valuable and sufficiently defined to get there.&nbsp; Perhaps nowhere is this concept more crucial than in the realm of Generative Software Engineering.&nbsp; Our Point of View is that those enterprises who define an inspiring and powerful \u201cNorth Star\u201d for their unique Generative Software future and a considered roadmap to guide them ever in that direction will attain much greater success than those (the majority at present) who fail to drive their iterative experiments, ideation and use cases without a vision and dynamic roadmap to value.<\/p>\n\n\n\n<p><strong>Employ Framework thinking<\/strong> \u2013 from innovation frameworks adapted to the world of Generative AI to Software Engineering methodology frameworks that guide increasing maturity, skillsets and roles, to technical frameworks for the industrialization of GenAI software product engineering at scale.&nbsp; In the Generative AI world, things will become far more complex and possibly chaotic.&nbsp; In light of such realities, a grounding in frameworks will be essential to scaling and accelerating value realization in building software.&nbsp; This is why we highlight the importance of maturity in development and engineering practices.&nbsp; Many enterprises remain in fractured states of evolution when it comes to software engineering.&nbsp; Success in the Generative Era requires a product-centric, platform engineering rigor that will bring every organization value in itself and will position any enterprise for greater success with Generative Software Engineering.<\/p>\n\n\n\n<p><strong>Transform end-to-end<\/strong> \u2013 a future-ready, Generative Software Engineering enterprise needs to think and act end-to-end, not in silos and pockets of process transformation and tool adoption.&nbsp; At ÎÚÑ»´«Ã½, our own journey has a focus on prioritizing and realizing cohesive end-to-end Software Product Engineering capabilities over lots of shorter term PoC\u2019s and use case experiments.&nbsp; In short \u2013 we\u2019re focusing on \u201cquality over quantity\u201d with ideation, innovation and uptake experiments, so we continue to lead the market in \u201cquantity with quality\u201d in software innovations for our clients who are serious about leading their industries with the aid of Generative Software Engineering.<\/p>\n\n\n\n<p><strong>Hit the Human Element \u201cHead On\u201d<\/strong> \u2013 Traditional software engineering roles will be radically transformed in the coming years.&nbsp; This will come with great challenges&nbsp;from organizational change dynamics to individual human anxieties to significant HR complexities. Alongside the challenges, it&#8217;s crucial to stay informed about the evolving regulatory landscape surrounding Generative AI and ensure compliance with relevant legal frameworks.<\/p>\n\n\n\n<p>The successful leaders of the Generative Era will forge clear paths to support their valuable human resources in evolving alongside AI, engaging them in creating the future, elevating their value through enablement, empowerment and training in everything from innovation skills to data engineering, from prompt engineering to creative experience engineering and orchestration of Generative Autonomous Agents.&nbsp; Rather than asking \u2018what are the productivity gains\u2019 and seeking to translate those metrics into incremental efficiencies or profits, visionary enterprises should ask \u2018what is our North Star vision and roadmap for human value development in the Generative Engineering Era\u2019.&nbsp; Then, make bold investments in people as opposed to reducing their numbers.<\/p>\n\n\n\n<p><strong>Collaborate wisely<\/strong> \u2013 With a clear \u201cNorth Star\u201d vision and an enterprise-specific roadmap in mind, organizations should seek to build strong partnerships with technology and services providers who can bring thought leadership, proven assets and accelerators, skills leadership and flexible options for shared value.&nbsp;&nbsp; The need for collaboration will only intensify as the landscape of Generative AI technologies continues to grow and evolve.&nbsp; Partnerships will need to move past \u2018where have you done it before and what\u2019s your price\u2019 and into a space of \u2018who are the best partners to help me adapt and evolve through the volatility of this paradigm shift\u2019 based on capabilities, depth of understanding and creativity in collaborative value creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion-a-future-of-co-creation-and-autonomy\">Conclusion: A future of co-creation and autonomy<\/h3>\n\n\n\n<p>Generative Software Engineering is here, and every day we\u2019re building an exciting \u2013 if daunting &#8211; future of unprecedented acceleration in the development of robust, scalable, and user-centric software products and platforms. Just as object-oriented languages and cloud architectures opened new horizons for software development, Generative AI will pave the way for a future where software not only serves but anticipates and evolves with human needs. In this future, the role of the software engineer evolves from creator to orchestrator, guiding intelligent systems that can generate, adapt, and innovate, marking a new chapter in the symbiotic relationship between humans and their technological creations.&nbsp; At ÎÚÑ»´«Ã½, in collaborative partnership with visionary industry partners like Google and its enterprise GenAI stack powered by groundbreaking models like Gemini and dynamic Google Cloud services, we\u2019re committed to unleashing human potential through technology for an inclusive and sustainable future.&nbsp; We look forward to working with you to help you build yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-capgemini-at-google-cloud-next-2024\"><strong>ÎÚÑ»´«Ã½ at Google Cloud Next 2024<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/news\/events\/google-cloud-next\/\">Google Cloud Next<\/a> brings together a diverse mix of developers, decision makers, and cloud enthusiasts with a shared vision for a better business future through technology. As a Luminary Sponsor, ÎÚÑ»´«Ã½ is committed to elevating the event experience with opportunities to boost learning and engagement and get fresh insight into today\u2019s riveting topics \u2013 including generative AI.<\/p>\n\n\n\n<p>Whether the aim is empowering businesses or their people to unlock the power of generative AI, ÎÚÑ»´«Ã½ is at the forefront of this evolution. Our continuous work in this growing domain means we are equipped to help our partners capitalize on this unique technology and engineer use cases for enhanced and unprecedented customer experiences.<\/p>\n\n\n\n<p>Come by our booth #840 and let\u2019s explore the possibilities of generative AI with live demos showcasing its potential for Cloud, Data\/AI, and Software Engineering. Or reach out to us \u2013 we would love to hear your perspective on how we can get ready for what comes next.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nz-en\/wp-content\/uploads\/sites\/37\/2024\/07\/Keith-Glendon.jpg\" alt=\"Keith Glendon\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB00e1e66b_a4c6_4ada_9c69_130cd5f21611\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/keithglendon\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Keith Glendon<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Senior Director, Generative AI and Software Product Innovation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB00e1e66b_a4c6_4ada_9c69_130cd5f21611\" data-bs-expert-title=\"Keith Glendon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/keithglendon\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Keith is an experienced technologist, entrepreneur, and strategist, with a proven track record of driving and supporting innovation and software-led transformation in various industries over the past 25+ years. He\u2019s demonstrated results in multinational enterprises, as well as high-tech startups, through creative disruption and expert application of the entrepreneurial mindset.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB00e1e66b_a4c6_4ada_9c69_130cd5f21611\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nz-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" 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col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_344241_7950_553383845\" name=\"_mf_344241_7950\" placeholder=\"Last Name\" required \/><label for=\"_mf_344241_7950_553383845\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_344241_6828_1904196394\" name=\"_mf_344241_6828\" placeholder=\"Email\" required \/><label for=\"_mf_344241_6828_1904196394\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_344241_448_1391457031\" name=\"_mf_344241_448\" placeholder=\"Company\" required \/><label for=\"_mf_344241_448_1391457031\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_344241_7028_3255510689\" class=\"floating__label form-country-select-label\" data-content=\"Country\">\n\t\t\t\t<span class=\"floating-label-content\">Country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_344241_7028_3255510689\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_344241_7028\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Country<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Aland Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua And Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Belarus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgium<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnia And Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Chad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >China<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comoros<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Cote D&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Denmark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fiji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Georgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Germany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Greece<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Greenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Heard Island &amp; Mcdonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Holy See (Vatican City State)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hungary<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Iceland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >India<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Islamic Republic Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Iraq<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Ireland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Isle Of Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Israel<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Lao People&#039;s Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Latvia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libyan Arab Jamahiriya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micronesia, Federated States Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldova<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Morocco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Myanmar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Netherlands Antilles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norway<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Palestinian Territory, Occupied<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Poland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Romania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Russian Federation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts And Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint Pierre And Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent And Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Sao Tome And Principe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Saudi Arabia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" 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