{"id":712211,"date":"2022-05-26T12:22:23","date_gmt":"2022-05-26T12:22:23","guid":{"rendered":"https:\/\/www.capgemini.com\/no-no\/?post_type=research-and-insight&#038;p=712211"},"modified":"2025-03-19T18:04:21","modified_gmt":"2025-03-19T18:04:21","slug":"the-balancing-act","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-balancing-act\/","title":{"rendered":"The balancing act"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:13% 33%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Point of view<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">THE BALANCING ACT<\/h1><\/div><h2 class=\"reasearchInsightTitle\">3 choices facing retailers and consumer brands in the new era of Connected Commerce<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/The-Balancing-Act_POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-balancing-act\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-balancing-act\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">In our most recent retail and consumer product (CP) research, What Matters to Today\u2019s Consumer, we offer four practical and actionable recommendations for how retailers and brands can compete and win in the new era of connected commerce. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>In reviewing our best practices within the context of consumer demands and expectations for a connected experience, fast and efficient delivery and fulfillment, and competitively priced sustainable products, it can be difficult for organizations to decide which issue to tackle first and where to focus limited resources.<\/p>\n\n\n\n<p>This underscores the idea that today\u2019s brands and retailers need to embrace a multitude of initiatives and often balance several competing priorities. In this article, I\u2019ll review three of the most pressing dilemmas facing retailers and CP brands and explore how organizations can address the underlying issues to compete and win with today\u2019s digital consumer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"175\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Web-banner_Balancing-act_01.png\" alt=\"\" class=\"wp-image-712223\" srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_01.png 961w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_01.png?resize=300,55 300w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_01.png?resize=768,140 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Our recent research confirms the notion that now more than ever consumers want to live healthier, more sustainable lives. According to our report, 7 in 10 consumers indicate they plan to be more vigilant of their personal health post-pandemic, while nearly two-thirds (64%) will be more conscious of the conservation of natural resources.<\/p>\n\n\n\n<p>With these data points in mind, retailers and brands need to decide what role they want to play in the lives of the modern consumer. Will they be a passive observer of changes and trends? Or will they be change agents that help people live healthier lives and create more sustainable societies?<\/p>\n\n\n\n<p>Some consumers are eager to become better, healthier, more eco-friendly versions of themselves. However, some have not yet adopted &#8220;healthier living&#8221; desires. Brands must commit to making sustainable, responsible products, and embrace consumers to adapt to healthier living. And retailers need to sell and supply those products. Educating consumers through digital technology, in-store events, and other awareness campaigns, about the wide range of benefits of a healthier lifestyle benefits the consumer, but also the planet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"176\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Web-banner_Balancing-act_02.png\" alt=\"\" class=\"wp-image-712224\" srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_02.png 961w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_02.png?resize=300,55 300w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_Balancing-act_02.png?resize=768,141 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Consumers are drawn to brands and retailers that mirror their personal values and support their desire for improved health and sustainability. Our research revealed that nearly 7 in 10 (68%) agree that private organizations can do more to help society, while 6 in 10 (61%) expect private companies to give back to society during a crisis.<\/p>\n\n\n\n<p>But when it comes to leadership teams and boards, performance is likely the top priority, 100% of the time. So which wins: the consumer\u2019s push for purpose or traditional business performance?<\/p>\n\n\n\n<p>This choice may seem like a paradox, but I would argue that it doesn\u2019t need to be. In this case, it\u2019s not a matter of choosing between purpose and performance but rather finding links between the two.<\/p>\n\n\n\n<p>Our company has developed a solution for CPG companies to level-up their sustainability by reducing food waste. That directly relates to the brand\u2019s purpose to be a responsible and sustainable company. At the same time, it also helps improve performance because cutting waste also helps reduce costs.<\/p>\n\n\n\n<p>Brands and retailers need to identify similar opportunities within their business, whether that is changing or reducing packaging to use less material, reformulating products to contain more sustainable ingredients, changing delivery methods to leverage more environmentally friendly channels or any other tactic that can check the proverbial box in both the performance and purpose column.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"195\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Balancing-act-banner.png\" alt=\"\" class=\"wp-image-712990\" srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Balancing-act-banner.png 960w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Balancing-act-banner.png?resize=300,61 300w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Balancing-act-banner.png?resize=768,156 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"176\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Web-banner_The-Balancing-Act_03.png\" alt=\"\" class=\"wp-image-712229\" srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_The-Balancing-Act_03.png 961w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_The-Balancing-Act_03.png?resize=300,55 300w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/05\/Web-banner_The-Balancing-Act_03.png?resize=768,141 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>After facing years of disruption from COVID \u2013 the likes of which is still wreaking havoc on some supply chains and distribution channels \u2013 some retailers and brands may be delaying major investments as they grapple with continued volatility within the landscape and rapidly changing consumer preferences.<\/p>\n\n\n\n<p>However, companies need to realize that waiting is generally not a winning strategy. Balance is a constant pursuit. Even in the most dire circumstances \u2013 or, dare I say, especially in the most dire circumstances, organizations must always be willing to evaluate, evolve, and embrace what\u2019s next.<\/p>\n\n\n\n<p>Working with a partner who can help identify both the opportunities for improvement within the business and the transformational technology to fuel lasting change is one way to help ensure that steps taken today will drive value tomorrow and well into the future.<\/p>\n\n\n\n<p>With competition increasing day by day and consumers becoming more demanding than ever before, retailers and brands need to decide how they will adapt to meet the needs of the new era of connected commerce. And that\u2019s not so much a matter of now or later, but now or never.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>BALANCE IS A CONSTANT PURSUIT AND ORGANIZATIONS MUST ALWAYS BE WILLING TO EVALUATE, EVOLVE, AND EMBRACE WHAT\u2019S NEXT.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-purple-theme\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><div class=\"carWheelImgWrapper\"><img decoding=\"async\" src=\"null?w=800&amp;quality=90\" class=\"box-img\" alt=\"\" style=\"object-position:50% 50%\" loading=\"lazy\" \/><\/div><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Contact us<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_714999_2807454146\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_714999_8479_184016804\" name=\"_mf_714999_8479\" placeholder=\"First Name\" required \/><label for=\"_mf_714999_8479_184016804\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_714999_9341_4137071318\" name=\"_mf_714999_9341\" placeholder=\"Last Name\" required \/><label for=\"_mf_714999_9341_4137071318\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_714999_7164_1717238058\" name=\"_mf_714999_7164\" placeholder=\"Email\" required \/><label for=\"_mf_714999_7164_1717238058\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_714999_2399_3282290633\" name=\"_mf_714999_2399\" placeholder=\"Company\" required \/><label for=\"_mf_714999_2399_3282290633\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_714999_1643_1476115213\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_714999_1643[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_714999_1643_1476115213\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to ÎÚÑ»´«Ã½ collecting &amp; processing my personal data to allow me to receive information on ÎÚÑ»´«Ã½ services. 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Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG714999 = {\"714999\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2021\/05\/Kees-Jacobs-2.jpg\" alt=\"Kees Jacobs\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pub\/kees-jacobs\/0\/55b\/194\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Kees Jacobs<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Consumer Products &amp; Retail Global ÎÚÑ»´«Ã½ &amp; Data Lead, ÎÚÑ»´«Ã½<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pub\/kees-jacobs\/0\/55b\/194\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Kees is ÎÚÑ»´«Ã½\u2019s overall Global Consumer Products and Retail sector thought leader. He has more than 25 years\u2019 experience in this industry, with a track record in a range of strategic digital and data-related B2C and B2B initiatives at leading retailers and manufacturers. Kees is also responsible for ÎÚÑ»´«Ã½\u2019s strategic relationship with The Consumer Goods Forum and a co-author of many thought leadership reports, including Reducing Consumer Food Waste in the Digital Era.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Learn more<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/what-matters-to-todays-consumer\/\" target=\"\" aria-label=\"What matters to today's consumer\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">What matters to today&#8217;s consumer<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">2022 consumer behavior tracker for the consumer products and retail industries.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/industries\/consumer-products\/\" target=\"\" aria-label=\"Consumer products\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-49.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-49.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-49.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Consumer products<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Building and maintaining brand loyalty in times of disruption requires companies to meet customers when and where they want, and connect with shoppers on a personal level.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/industries\/retail\/\" target=\"\" aria-label=\"Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-50.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-50.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-50.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Discover how we can help change consumer demands to drive digital transformation.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":712213,"template":"","meta":{"cg_dt_proposed_to":[5,8,18,30,10,14,17,7,26,28,23,29,20,24],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":387,"primary_term":"Customer 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