{"id":848389,"date":"2024-09-03T10:02:48","date_gmt":"2024-09-03T10:02:48","guid":{"rendered":"https:\/\/www.capgemini.com\/no-no\/?p=848389&#038;preview=true&#038;preview_id=848389"},"modified":"2025-03-20T03:46:42","modified_gmt":"2025-03-20T03:46:42","slug":"sustainable-technology-a-competitive-advantage-for-businesses","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/no-no\/insights\/expert-perspectives\/sustainable-technology-a-competitive-advantage-for-businesses\/","title":{"rendered":"Sustainable technology: A competitive advantage for businesses"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Sustainable technology: A competitive advantage for businesses<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Greg-Bentham-2.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Greg Bentham<\/h5><h5 class=\"blog-date\">03 Sept 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-the-strategic-imperative-of-sustainable-technology\"><strong>The strategic imperative of sustainable technology<\/strong><\/h4>\n\n\n\n<p>In today\u2019s fast-paced business environment, sustainable technology isn\u2019t just a nice-to-have \u2013 it\u2019s a strategic imperative. As more companies recognize the critical importance of reducing their environmental impact, those who adopt sustainable technology are not only safeguarding the planet but also gaining a significant competitive edge. The market for sustainable technology is experiencing unprecedented growth, driven by several compelling factors:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economic benefits<\/strong>: Sustainable technology delivers cost savings and operational efficiencies. McKinsey reports that companies adopting sustainable practices can <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/accelerating-toward-net-zero-the-green-business-building-opportunity\" target=\"_blank\" rel=\"noreferrer noopener\">reduce operating costs by up to 60%.<\/a> This directly impacts the bottom line and enhances profitability.&nbsp;<\/li>\n\n\n\n<li><strong>Rising consumer demand<\/strong>: Consumers are increasingly prioritizing eco-friendly products and services. According to Nielsen, <a href=\"https:\/\/www.nielsen.com\/insights\/2018\/what-sustainability-means-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">73% of global consumers<\/a> are willing to change their consumption habits to reduce their environmental impact. Millennials and Gen Z, in particular, are leading this charge, demanding sustainability from the brands they support.&nbsp;<\/li>\n\n\n\n<li><strong>Technological innovation<\/strong>: Innovation in sustainable technologies is accelerating. Investments in clean energy technologies, such as solar and wind, are projected to reach <a href=\"https:\/\/www.iea.org\/reports\/net-zero-by-2050\" target=\"_blank\" rel=\"noreferrer noopener\">$4 trillion by 2030 (IEA).<\/a> This innovation is driven by a collaborative ecosystem of technology providers, startups, NGOs, and academia. According to the <a href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/sustainable-product-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">ÎÚÑ»´«Ã½ Research Institute\u2019s latest research, 67% of organizations<\/a> have seen a reduction in carbon emissions due to the implementation of sustainable product design strategies, while 73% have seen an improvement in revenue growth.&nbsp;<\/li>\n\n\n\n<li><strong>Regulatory pressure<\/strong>: Governments and international bodies are implementing stringent regulations to promote sustainability. The European Green Deal, aiming to make Europe the first climate-neutral continent by 2050, exemplifies these efforts. Compliance with such regulations is becoming non-negotiable for businesses.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-customer-challenges-overcoming-barriers-to-adoption-nbsp\"><strong>Customer challenges: Overcoming barriers to adoption<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Despite the clear advantages, many businesses face significant hurdles in adopting sustainable technology:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness g<\/strong><strong>aps<\/strong>: A lack of information about the benefits and availability of sustainable technology solutions remains a major barrier.&nbsp;<\/li>\n\n\n\n<li><strong>Behavioral <\/strong><strong>r<\/strong><strong>esistance<\/strong>: Change is hard. Many businesses struggle with cultural and behavioral barriers that slow the adoption of sustainable practices.&nbsp;<\/li>\n\n\n\n<li><strong>High <\/strong><strong>initial c<\/strong><strong>osts<\/strong>: The upfront investment for technologies like solar panels or electric vehicles can be daunting despite long-term savings.&nbsp;<\/li>\n\n\n\n<li><strong>Compatibility <\/strong><strong>i<\/strong><strong>ssues<\/strong>: Integrating new sustainable technologies with existing systems can pose significant challenges, requiring infrastructure upgrades.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-sustainable-technology-is-essential-nbsp\"><strong>Why sustainable technology is essential<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Sustainable technology is crucial for addressing both immediate business needs and long-term environmental goals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operational efficiency<\/strong>: Sustainable practices improve productivity and resilience. Companies with strong sustainability practices experience up to <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf\">79% higher employee engagement.<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Cost savings<\/strong>: Energy-efficient technologies can significantly lower operational costs. The American Council for an Energy-Efficient Economy (ACEEE) estimates that energy-efficient buildings could <a href=\"https:\/\/www.aceee.org\/sites\/default\/files\/pdfs\/U2303.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">save $1.2 trillion<\/a> over the next decade.&nbsp;<\/li>\n\n\n\n<li><strong>Competitive edge<\/strong>: Sustainability enhances brand reputation and customer loyalty. <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjMqsq-yryHAxW_RWcHHVBaB5kQFnoECBUQAw&amp;url=https%3A%2F%2Fwww.capgemini.com%2Fwp-content%2Fuploads%2F2021%2F02%2F20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf&amp;usg=AOvVaw2_dBWA8W0EpGlFScgErrbj&amp;opi=89978449\" target=\"_blank\" rel=\"noreferrer noopener\">Ca<\/a><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pgemini\u2019s Research Institute\u2019s survey indicates that 79%<\/a> of consumers prefer to buy from brands that support sustainability.&nbsp;<\/li>\n\n\n\n<li><strong>Market opportunities<\/strong>: The market for green technology and sustainability is projected to <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/10\/03\/2526723\/0\/en\/Green-Technology-and-Sustainability-Market-Worth-36-6-Billion-By-2025-Report-by-MarketsandMarkets.html\" target=\"_blank\" rel=\"noreferrer noopener\">grow to $36.6 billion by 2025<\/a>, offering vast opportunities for businesses to expand their customer base and generate new revenue streams.&nbsp;<\/li>\n\n\n\n<li><strong>Environmental impact<\/strong>: By reducing carbon footprints and conserving natural resources, sustainable technologies are key to combating climate change. For instance, renewable energy could reduce <a href=\"https:\/\/www.iea.org\/reports\/net-zero-by-2050\" target=\"_blank\" rel=\"noreferrer noopener\">global carbon emissions by up to 70% by 2050<\/a> (IEA).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-capgemini-can-help-your-partner-in-sustainability-nbsp\"><strong>How ÎÚÑ»´«Ã½ can help: Your partner in sustainability<\/strong>&nbsp;<\/h4>\n\n\n\n<p>ÎÚÑ»´«Ã½ is at the forefront of digital transformation and sustainability consulting. Here\u2019s how we can assist businesses in their sustainable technology journey:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic i<\/strong><strong>nsights<\/strong>: We provide up-to-date market trends, best practices, and strategic opportunities for sustainable technology adoption.&nbsp;<\/li>\n\n\n\n<li><strong>Cultural <\/strong><strong>t<\/strong><strong>ransformation<\/strong>: We support organizational change with training, coaching, and change management to foster a culture of sustainability and innovation.&nbsp;<\/li>\n\n\n\n<li><strong>Cutting-<\/strong><strong>edge t<\/strong><strong>echnologies<\/strong>: We leverage advanced technologies such as AI, IoT, blockchain, and biotech, through our extensive network of partners and innovation hubs.&nbsp;<\/li>\n\n\n\n<li><strong>Customized <\/strong><strong>s<\/strong><strong>olutions<\/strong>: Our solutions are tailored to address specific sustainability challenges, including energy management, carbon reduction, and circular economy initiatives.&nbsp;<\/li>\n\n\n\n<li><strong>Impact <\/strong><strong>measurement<\/strong>: We offer robust tools for measuring and monitoring the impact of sustainable technology initiatives, ensuring data-driven decision-making.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-embracing-sustainable-technology-for-future-success\"><strong>Embracing sustainable technology for future success<\/strong><\/h4>\n\n\n\n<p>Sustainable technology is not just an environmental necessity but a powerful business strategy. It helps companies reduce costs, enhance brand loyalty, and drive growth. By partnering with ÎÚÑ»´«Ã½, businesses can navigate the complexities of sustainability, seize market opportunities, and achieve their environmental goals.&nbsp;<\/p>\n\n\n\n<p>Stay tuned for our next blog, where we will delve deeper into ÎÚÑ»´«Ã½&#8217;s Sustainable Technology framework and its transformative potential for your IT organization.&nbsp;<\/p>\n\n\n\n<p>Join us for ÎÚÑ»´«Ã½\u2019s \u201cBusiness to Planet Connect\u201d event during <a href=\"https:\/\/capgemini.swoogo.com\/business-to-planet-connect\/\">Climate Week 2024 <\/a>at the Glasshouse in New York City on September 25. Engage with sustainability visionaries through keynote presentations, panel discussions, Q&amp;As, and network with like-minded professionals and ÎÚÑ»´«Ã½ experts.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Author<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2021\/05\/Greg-Bentham-2.jpg\" alt=\"Greg Bentham\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gbentham\/?trk=pub-pbmap\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Greg Bentham<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP &amp; Global Head of Sustainability, Cloud Infrastructure Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gbentham\/?trk=pub-pbmap\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">I am a highly motivated technology services and consulting leader with a passion for building high-performing teams and organizations. For the last 24 years, I have led large global teams on both the Sales and Delivery sides of the business. So, I know what success looks like and bring know-how to elevate Corporate Social Responsibility to being an integral part of the business.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider 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