{"id":514641,"date":"2020-10-09T16:03:00","date_gmt":"2020-10-09T16:03:00","guid":{"rendered":"https:\/\/www.capgemini.com\/no-no\/?post_type=client-story&#038;p=514641"},"modified":"2025-03-20T03:45:57","modified_gmt":"2025-03-20T03:45:57","slug":"defining-a-new-strategic-target-model-for-sncf-optimservices","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/no-no\/news\/client-stories\/defining-a-new-strategic-target-model-for-sncf-optimservices\/","title":{"rendered":"Defining a new strategic target model for SNCF Optim\u2019Services"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/10\/ÎÚÑ»´«Ã½_Client-stories_SNCF-OptimServices.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:37% 39%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Defining a new strategic target model for SNCF Optim\u2019Services<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: SNCF Optim\u2019Services<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: France<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Hospitality &amp; travel<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/no-no\/news\/client-stories\/defining-a-new-strategic-target-model-for-sncf-optimservices\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/no-no\/news\/client-stories\/defining-a-new-strategic-target-model-for-sncf-optimservices\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">SNCF Optim\u2019Services partners with ÎÚÑ»´«Ã½ Invent to develop a transformation roadmap and develop a new target model based upon key performance levers<\/h2><p class=\"intro-para-content\"><strong>Client challenge:\u00a0<\/strong>Optim\u2019Services wanted to launch a transformation initiative in order to better serve the SNCF Group following its agreement with the French government to become a state-owned company<br><br><strong>Solution:\u00a0<\/strong>Partnering with ÎÚÑ»´«Ã½ Invent, Optim\u2019Services used a benchmark approach and strategic thinking to develop a transformation roadmap and develop a new target model based upon key performance levers<br><br><strong>Benefits:<\/strong><br>&#8211; Improved customer satisfaction<br>&#8211; Enhanced productivity<br>&#8211; Greater harmonization of the shared services center<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/V1eevRRqjJ8\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Optim\u2019Services was created in 2015 as a production center for the SNCF Group\u2019s shared services department. The company\u2019s 3000 agents provide quality support services for SNCF\u2019s various departments including HR, accounting, social action, medical services, and the overall work environment. As a result of this partnership, Optim\u2019Services and SNCF have introduced widespread digitization, simplification, and industrialization or production to greatly improve the quality and efficiency of the services provided.<\/p>\n\n\n\n<p>As part of a pact agreed upon with the French government on railway services and the reorganization of the SNCF group into a state-owned company, Optim\u2019Services anticipated its future role, value proposition, and place within the new organization to launch a new initiative late in 2018. Doings so enabled the company to identify the proposed transformation model while simultaneously observing the cost constraints required by the French Government that were connected with the performance objectives of the SNCF Group\u2019s general management and business lines. Optim\u2019Service asked ÎÚÑ»´«Ã½ Invent to provide support with the definition of a new strategic, operational, and legal target model with the goal of transforming each of the shared services center following leading market practices and Economic Interest Grouping model.<\/p>\n\n\n\n<p>The organization worked with ÎÚÑ»´«Ã½ Invent to drive strategic thinking within the company by defining benchmarking elements that illustrated practices and governance, including feedback from other ÎÚÑ»´«Ã½ clients. In addition, Optim\u2019Services and ÎÚÑ»´«Ã½ mobilized decision-makers around the core concepts of the target model: strategy and positioning, offer and customer relationship, legal structure, governance, economic model, HR, social, and business management.<\/p>\n\n\n\n<p>In collaboration with Optim\u2019Services, ÎÚÑ»´«Ã½ Invent developed scenarios around the company\u2019s organizational, economic, and legal models. These were defined by identifying performance levers and projecting economic trajectories over a five-year period. The team worked to amplify the pooling of services following a more integrated logic and by continuing to provide the organization with end-to-end process. Other levers focused on operational excellence and innovation as well as the unification of customer relations.<\/p>\n\n\n\n<p>The project enabled Optim\u2019Services to define its governance, organization, and performance trajectory&nbsp; in order to develop a roadmap and realize its target model. In addition, the transformation has also made it possible to harmonize the organization of the shared services center. As a result, Optim\u2019Services saw customer satisfaction rise as a result of the improvement of services while enhancing its productivity, beyond and above the objectives set for the project.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>SNCF Optim\u2019Services partners with ÎÚÑ»´«Ã½ Invent to develop a transformation roadmap and develop a new target model based upon key<\/p>\n","protected":false},"author":103,"featured_media":633682,"template":"","meta":{"cg_dt_proposed_to":[10,14,17,7,26,18,28,23,29,20,24,5,30],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e302f66b-d8fe-48f0-b5ea-b4affa2ca1fb\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[352],"brand":[36],"service":[],"industry":[106,101],"partners":[],"country":[193],"content-group":[],"class_list":["post-514641","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","brand-capgemini-invent","industry-hospitality-travel","industry-public-sector","country-france"],"yoast_head":"<!-- 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