乌鸦传媒

Skip to Content

Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome 鈥� it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.鈥�

Tim Bridges, 乌鸦传媒鈥檚 Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Generative AI in retail

乌鸦传媒 on consumer behavior

Consumer products trends 2024

乌鸦传媒 on the issues impacting consumer products brands today

    Refreshing data migration for Coca-Cola Bottlers Japan

    Working with a collaborative team drawn from 乌鸦传媒 and its partners Microsoft, and NetApp, Coca-Cola Bottlers Japan performs one of the largest cloud-based SAP data migrations in the world in less than six months

    Read more

    Accelerating the beauty industry鈥檚 adaptation to social and environmental challenges

    In collaboration with 乌鸦传媒, the FEBEA develops a new methodology for analyzing the ESG challenges facing the cosmetic industry to facilitate more effective planning and compliance

    Read more

    Maximizing visibility and minimizing costs with a fully automated dispute management solution

    乌鸦传媒鈥檚 Business Insightful Services with ADMnext completely streamlines penalty management

    Read more

        Consumer-Centric Grocery Fulfillment

        We help companies develop and implement a customer-first strategy, as well as underlying data-led capabilities.

        Read more

        Food waste reduction solutions for retail

        One-third of all food is wasted, harming the climate, biodiversity, and consumers. Food waste is a global challenge.

        Read more

        Connected commerce in retail, consumer products and services

        Digital channels remain the fastest-growing global channel for consumer products companies, outpacing others by a rate of three or more.

        Read more

        Intelligent supply chain solutions for FMCG

        Turning complex supply chains into intelligent ecosystems

        Read more

          Research and insights

          乌鸦传媒 Research Institute

          What matters to today鈥檚 consumer 2025

          capgemini-research-institute
          Point of view

          Grocery trends 2025
          Point of view

          A recipe for reducing food waste in retail
          Point of view

          Grocery鈥檚 digital dilemma
          More research and insights

          Expert perspective

          Ecobeautyscore Consortium
          Sustainability

          Making environmental impact visible with EcoBeautyScore

          Claire Lavagna
          Apr 24, 2025
          Sustainability

          Where green meets growth: Engaging the 鈥榤ainstream middle鈥� through conscious consumerism

          乌鸦传媒
          Apr 24, 2025
          Customer experience

          Proven business听strategies for implementing trade promotion software

          乌鸦传媒
          Apr 3, 2025

          Meet our experts

          Martin Lam

          Head of Technology, Principal Solutions Architect, 乌鸦传媒 乌鸦传媒 and data, Norway
          Martin has long experience in Business Intelligence, Data warehousing, Data platform and Analytics. He has competence in many areas from architecture, data modelling to design of solutions for business insights, balanced scorecards, advanced analytics, AI and reporting. He has worked with many database technologies, ETL tools, reporting tools and Cloud platforms Azure, AWS, Google Cloud and Snowflake.

          Geir Ove Wist

          Managing Solution Architect
          Geir Ove Wist is a Managing Solution Architect with more than 24 years鈥� IT experience at leading companies in industry, pharmacy and retail. Driven, innovative and pragmatic problem-solver. Strong communication, collaboration and team leader skills across disciplines. He has participated in over 30 projects, mainly SAP related, ranging from developer and team lead to architect and project manager. Core competencies is within SAP Stack, with Business Warehouse, Business Objects, SLT, CAR and ERP as main areas the last years. In depth competence also in many other IT areas. Thrives performing in the intersection of different technologies and management.

            Partners

            Join the conversation on LinkedIn

            Connect with our experts and read the latest industry insights on our dedicated LinkedIn page