{"id":507787,"date":"2023-02-18T15:51:34","date_gmt":"2023-02-18T15:51:34","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=507787"},"modified":"2025-04-05T09:13:59","modified_gmt":"2025-04-05T09:13:59","slug":"el-acto-de-equilibrio","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-acto-de-equilibrio\/","title":{"rendered":"El acto de equilibrio"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Webpage-banner_Balancing-act_2880x1800px.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:13% 33%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">El acto de equilibrio<\/h1><\/div><h2 class=\"reasearchInsightTitle\">3 decisiones a las que se enfrentan los minoristas y las marcas de consumo en la nueva era del Comercio en L\u00ednea<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/The-Balancing-Act_POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download report<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-acto-de-equilibrio\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-acto-de-equilibrio\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">En nuestro estudio m\u00e1s reciente sobre comercio minorista y productos de consumo (CP), What Matters to Today&#8217;s Consumer (Lo que importa al consumidor de hoy), ofrecemos cuatro recomendaciones pr\u00e1cticas y aplicables para que los minoristas y las marcas puedan competir y ganar en la nueva era del Comercio en L\u00ednea. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Al revisar nuestras mejores pr\u00e1cticas en el contexto de las demandas y expectativas de los consumidores de una experiencia conectada, una entrega y un cumplimiento m\u00e1s r\u00e1pido y eficiente, y productos sostenibles a precios competitivos, puede ser dif\u00edcil para las organizaciones decidir qu\u00e9 tema abordar primero y d\u00f3nde enfocar los recursos limitados.<\/p>\n\n\n\n<p>Esto subraya la idea de que las marcas y los minoristas de hoy en d\u00eda tienen que adoptar una multitud de iniciativas y a menudo equilibrar varias prioridades que compiten entre s\u00ed. En este art\u00edculo, repasar\u00e9 tres de los dilemas m\u00e1s acuciantes a los que se enfrentan los minoristas y las marcas de CP y explorar\u00e9 c\u00f3mo las organizaciones pueden abordar las cuestiones subyacentes para competir y ganar con el consumidor digital de hoy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"175\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_01.png\" alt=\"\" class=\"wp-image-509582\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_01.png 961w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_01.png?resize=300,55 300w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_01.png?resize=768,140 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Nuestro reciente estudio confirma la idea de que, ahora m\u00e1s que nunca, los consumidores quieren llevar una vida m\u00e1s sana y sostenible. Seg\u00fan nuestro informe, 7 de cada 10 consumidores indican que planean estar m\u00e1s atentos a su salud personal despu\u00e9s de la pandemia, mientras que casi dos tercios (64%) ser\u00e1n m\u00e1s conscientes de la conservaci\u00f3n de los recursos naturales.<\/p>\n\n\n\n<p>Teniendo en cuenta estos datos, los minoristas y las marcas deben decidir qu\u00e9 papel quieren desempe\u00f1ar en la vida del consumidor moderno. \u00bfSer\u00e1n un observador pasivo de los cambios y las tendencias? \u00bfO ser\u00e1n agentes del cambio que ayuden a las personas a llevar una vida m\u00e1s saludable y a crear sociedades m\u00e1s sostenibles?<\/p>\n\n\n\n<p>Algunos consumidores est\u00e1n deseosos de convertirse en una mejor versi\u00f3n de s\u00ed mismos, m\u00e1s sana y m\u00e1s ecol\u00f3gica. Sin embargo, algunos a\u00fan no han adoptado deseos de &#8220;una forma de vida m\u00e1s saludable&#8221;. Las marcas deben comprometerse a fabricar productos sostenibles y responsables, y animar a los consumidores a adaptarse a una vida m\u00e1s saludable. Y los minoristas deben vender y suministrar esos productos. Educar a los consumidores a trav\u00e9s de la tecnolog\u00eda digital, los eventos en las tiendas y otras campa\u00f1as de concienciaci\u00f3n, sobre la amplia gama de beneficios de un estilo de vida m\u00e1s saludable beneficia al consumidor, pero tambi\u00e9n al planeta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"176\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_02.png\" alt=\"\" class=\"wp-image-509583\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_02.png 961w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_02.png?resize=300,55 300w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Web-banner_Balancing-act_02.png?resize=768,141 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Los consumidores se sienten atra\u00eddos por las marcas y a los minoristas que reflejan sus valores personales y apoyan su deseo de mejorar la salud y la sostenibilidad. Nuestra investigaci\u00f3n revel\u00f3 que casi 7 de cada 10 (68%) est\u00e1n de acuerdo en que las organizaciones privadas pueden hacer m\u00e1s para ayudar a la sociedad, mientras que 6 de cada 10 (61%) esperan que las empresas privadas retribuyan a la sociedad durante una crisis.<\/p>\n\n\n\n<p>Pero cuando se trata de equipos de liderazgo y consejos de administraci\u00f3n, el rendimiento es probablemente la m\u00e1xima prioridad, el 100% de las veces. Entonces, \u00bfqu\u00e9 gana: el empuje del consumidor por el prop\u00f3sito o el rendimiento empresarial tradicional?<\/p>\n\n\n\n<p>Esta elecci\u00f3n puede parecer una paradoja, pero yo dir\u00eda que no tiene por qu\u00e9 serlo. En este caso, no se trata de elegir entre el prop\u00f3sito y el rendimiento, sino de encontrar v\u00ednculos entre ambos.<\/p>\n\n\n\n<p>Nuestra empresa ha desarrollado una soluci\u00f3n para que las empresas de bienes de consumo aumenten su sostenibilidad reduciendo el desperdicio de alimentos. Esto est\u00e1 directamente relacionado con el prop\u00f3sito de la marca de ser una empresa responsable y sostenible. Al mismo tiempo, tambi\u00e9n ayuda a mejorar el rendimiento porque la reducci\u00f3n de los residuos tambi\u00e9n ayuda a reducir los costos.<\/p>\n\n\n\n<p>Las marcas y los minoristas deben identificar oportunidades similares dentro de su negocio, ya sea cambiando o reduciendo los envases para utilizar menos material, reformulando los productos para que contengan ingredientes m\u00e1s sostenibles, cambiando los m\u00e9todos de entrega para aprovechar los canales m\u00e1s respetuosos con el medio ambiente o cualquier otra t\u00e1ctica que pueda marcar la casilla de los resultados y el prop\u00f3sito.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"195\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/3_Balancing-act-banner.png\" alt=\"\" class=\"wp-image-509584\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/3_Balancing-act-banner.png 960w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/3_Balancing-act-banner.png?resize=300,61 300w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/3_Balancing-act-banner.png?resize=768,156 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"176\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/4_Web-banner_The-Balancing-Act_03.png\" alt=\"\" class=\"wp-image-509585\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/4_Web-banner_The-Balancing-Act_03.png 961w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/4_Web-banner_The-Balancing-Act_03.png?resize=300,55 300w, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/4_Web-banner_The-Balancing-Act_03.png?resize=768,141 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Despu\u00e9s de enfrentarse a a\u00f1os de disrupci\u00f3n por el COVID -que sigue causando estragos en algunas cadenas de suministro y canales de distribuci\u00f3n-, algunos minoristas y marcas pueden estar retrasando inversiones importantes mientras lidian con la continua volatilidad del panorama y los r\u00e1pidos cambios en las preferencias de los consumidores.<\/p>\n\n\n\n<p>Sin embargo, las empresas deben darse cuenta de que esperar no suele ser una estrategia ganadora. El equilibrio es una b\u00fasqueda constante. Incluso en las circunstancias m\u00e1s graves -o, me atrevo a decir, especialmente en las circunstancias m\u00e1s graves-, las organizaciones deben estar siempre dispuestas a evaluar, evolucionar y adoptar lo que est\u00e1 por venir.<\/p>\n\n\n\n<p>Trabajar con un socio que pueda ayudar a identificar tanto las oportunidades de mejora dentro de la empresa como la tecnolog\u00eda de transformaci\u00f3n para impulsar un cambio duradero es una forma de ayudar a garantizar que los pasos que se den hoy generen valor ma\u00f1ana y en el futuro.<\/p>\n\n\n\n<p>Con una competencia que aumenta d\u00eda a d\u00eda y unos consumidores m\u00e1s exigentes que nunca, los minoristas y las marcas deben decidir c\u00f3mo se adaptar\u00e1n para satisfacer las necesidades de la nueva era del Comercio en L\u00ednea. Y eso no es tanto una cuesti\u00f3n de ahora o despu\u00e9s, sino de ahora o nunca.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>EL EQUILIBRIO ES UNA B\u00daSQUEDA CONSTANTE Y LAS ORGANIZACIONES DEBEN ESTAR SIEMPRE DISPUESTAS A EVALUAR, EVOLUCIONAR Y ADOPTAR LO QUE VIENE.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-purple-theme\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Contact us<\/h4>\n\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t\t<form id=\"mf_form_14951_4165384726\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" 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Hemos recibido tu formulario.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lo sentimos, el env\u00edo del formulario fall\u00f3. Int\u00e9ntalo de nuevo.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Learn more<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy\/\" target=\"\" aria-label=\"LO QUE LE IMPORTA AL CONSUMIDOR DE HOY\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">LO QUE LE IMPORTA AL CONSUMIDOR DE HOY<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">An\u00e1lisis de comportamiento del consumidor 2022 para las industrias de productos de consumo y venta minorista.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sectores\/productos-de-consumo\/\" target=\"\" aria-label=\"PRODUCTOS DE CONSUMO\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-49.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-49.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-49.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">PRODUCTOS DE CONSUMO<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Los consumidores de hoy esperan que las marcas ofrezcan productos y experiencias que satisfagan sus preferencias individuales y se ajusten a su compromiso con la responsabilidad social, la salud y la sostenibilidad de forma inmediata.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sectores\/retail\/\" target=\"\" aria-label=\"Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-50.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-50.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capture-50.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Redise\u00f1ando el \u00e9xito: cumplir con las expectativas del consumidor a toda velocidad y escala en la nueva era del comercio conectado.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":7957,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[100],"industry":[112,122],"partners":[],"content-group":[],"class_list":["post-507787","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience","industry-consumer-products","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El acto de equilibrio | ÎÚÑ»´«Ã½<\/title>\n<meta name=\"description\" content=\"Las 3 decisiones a las que se enfrentan los minoristas y las marcas de consumo en la nueva era del Comercio en L\u00ednea\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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