{"id":521702,"date":"2024-04-24T07:08:14","date_gmt":"2024-04-24T07:08:14","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=521702&#038;preview=true&#038;preview_id=521702"},"modified":"2025-07-28T04:37:53","modified_gmt":"2025-07-28T04:37:53","slug":"como-prepararse-para-redisenar-el-coche-en-torno-al-usuario","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/como-prepararse-para-redisenar-el-coche-en-torno-al-usuario\/","title":{"rendered":"C\u00f3mo prepararse para redise\u00f1ar el coche en torno al usuario"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>C\u00f3mo prepararse para redise\u00f1ar el coche en torno al usuario<br><sub>\u00bfQU\u00c9 PASOS HAY QUE DAR PARA DISE\u00d1AR UNA MEJOR EXPERIENCIA DE MOVILIDAD?<\/sub><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/04\/mwelsh.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Mike Welsh<\/h5><h5 class=\"blog-date\">18 Jan 2024<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/como-prepararse-para-redisenar-el-coche-en-torno-al-usuario\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/como-prepararse-para-redisenar-el-coche-en-torno-al-usuario\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">La forma antigua de dise\u00f1ar coches funciona para los dise\u00f1os antiguos. Pero el coche del futuro requerir\u00e1 algunos cambios en los m\u00e9todos actuales, adem\u00e1s de enfoques totalmente nuevos. Los coches sol\u00edan dise\u00f1arse en funci\u00f3n de las posibilidades t\u00e9cnicas, pero gracias a la tecnolog\u00eda digital, ahora pueden dise\u00f1arse en funci\u00f3n de la experiencia del usuario. \u00bfQu\u00e9 har\u00e1 falta para ello?<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>En el blog anterior, tratamos los ingredientes clave de la experiencia de usuario de un veh\u00edculo. Aqu\u00ed hablaremos de c\u00f3mo redise\u00f1ar el veh\u00edculo para esa experiencia de usuario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-1-planificar-nuevos-casos-de-uso-y-modelos-de-negocio\">Paso 1: Planificar nuevos casos de uso y modelos de negocio<\/h2>\n\n\n\n<p>Cambie su concepto del autom\u00f3vil. Ya no es una m\u00e1quina para llevar a la gente de A a B, ahora es un entorno donde las personas pasan tiempo y se benefician de experiencias.<\/p>\n\n\n\n<p>El veh\u00edculo que sale de la cadena de producci\u00f3n puede considerarse ahora un producto de valor m\u00ednimo, un producto que puede aumentar su valor a\u00f1adiendo software a lo largo de su ciclo de vida. Para las empresas automovil\u00edsticas, implantar correctamente este modelo de negocio es, en parte, un reto de ingenier\u00eda financiera, que tambi\u00e9n exigir\u00e1 un cambio de mentalidad tanto de los vendedores como de los consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-2-desarrollar-la-tecnologia-del-automovil-que-permita-estos-nuevos-casos-de-uso\">Paso 2: Desarrollar la tecnolog\u00eda del autom\u00f3vil que permita estos nuevos casos de uso<\/h2>\n\n\n\n<p>La arquitectura de software y hardware de los veh\u00edculos para dar soporte a estos nuevos servicios se dividir\u00e1 en tres categor\u00edas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El software y la capacidad de procesamiento necesarios para gestionar pantallas de informaci\u00f3n y entretenimiento, as\u00ed como para transformar un exceso de &#8220;macrodatos&#8221; en informaci\u00f3n \u00fatil. Esto incluir\u00e1 probablemente el procesamiento de datos de sensores a bordo y de dispositivos externos.<\/li>\n\n\n\n<li>La tecnolog\u00eda de comunicaci\u00f3n que permita al veh\u00edculo intercambiar informaci\u00f3n con dispositivos externos, as\u00ed como la selecci\u00f3n de los protocolos adecuados (Wi-Fi, m\u00f3dems celulares, etc.) para conseguirlo.<\/li>\n\n\n\n<li>Un ecosistema que permita al veh\u00edculo acceder con seguridad a aplicaciones de terceros, incluidos los procesos de certificaci\u00f3n de aplicaciones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-3-verificar\">Paso 3: Verificar<\/h2>\n\n\n\n<p>Todo ello requiere pruebas y verificaciones rigurosas. En la mayor\u00eda de los casos, se trata de ejecutar los nuevos servicios en un entorno de veh\u00edculo simulado para comprobar que funcionan seg\u00fan lo previsto.<\/p>\n\n\n\n<p>Algunos servicios pueden necesitar pruebas en carretera. Pero en el caso de los que no afectan a los controles del veh\u00edculo ni pueden causar distracciones, normalmente no hay problema en realizar &#8220;pruebas en el mundo real&#8221;, lanzando versiones beta, recabando opiniones de los usuarios y utilizando estos datos para mejorar continuamente los productos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-4-crear-una-cultura-basada-en-el-software-para-superar-a-la-competencia\">Paso 4: Crear una cultura basada en el software para superar a la competencia<\/h2>\n\n\n\n<p>El paso a los servicios digitales est\u00e1 obligando a las empresas automovil\u00edsticas tradicionales a replantearse su forma de crear y lanzar servicios. La cultura digital de iteraci\u00f3n r\u00e1pida de productos digitales debe conciliarse con el enfoque automovil\u00edstico m\u00e1s tradicional, mesurado y preocupado por la seguridad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-5-haga-evolucionar-su-ecosistema-de-proveedores\">Paso 5: Haga evolucionar su ecosistema de proveedores<\/h2>\n\n\n\n<p>Los fabricantes de autom\u00f3viles tendr\u00e1n que ampliar su lista de proveedores. Atr\u00e1s quedaron los d\u00edas en que un proveedor de primer nivel conoc\u00eda a todo el mundo y pod\u00eda ocuparse de todo. Este nuevo mundo abarcar\u00e1 proveedores especializados en telecomunicaciones, silicio, desarrollo de software y XR, as\u00ed como tecnolog\u00edas emergentes, como el metaverso.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Autor<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/03\/Mike-Welch.png\" alt=\"Mike Welch\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB25b1e2da_8f92_404e_9131_c2004e9ccfad\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mike-welsh-7397942\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Mike Welch<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Australia Head of Telecom and Entertainment, ÎÚÑ»´«Ã½ Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB25b1e2da_8f92_404e_9131_c2004e9ccfad\" data-bs-expert-title=\"Mike Welch\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mike-welsh-7397942\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Michael is responsible for defining and executing the technology strategy and roadmap across the ER&#038;D Automotive Portfolio. He is also currently the Offer owner for Mobility Experience which includes Intelligent Cockpit, Vehicle Communication and Mobility Services.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB25b1e2da_8f92_404e_9131_c2004e9ccfad\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"dark\" \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_2776198468\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"5544252440\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<input type = \"hidden\" name = \"mf_form_field_validate\" class = \"mf_form_field_validate\" \/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Gracias! 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Find out what building such cars may take<\/p>\n","protected":false},"author":71,"featured_media":521703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"2b95fc33-d289-4655-9d17-64a7b1d8a959\",\"blogId\":\"1\",\"domain\":\"prod.ucwe.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/como-prepararse-para-redisenar-el-coche-en-torno-al-usuario\/\",\"postId\":521702,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f68f8289-46cf-4c16-ac37-ac8960889b56\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"81","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[394],"brand":[81],"service":[],"industry":[],"partners":[],"blog-topic":[396],"content-group":[],"class_list":["post-521702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-automotive","brand-capgemini-engineering","blog-topic-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo prepararse para redise\u00f1ar el coche en torno al usuario | ÎÚÑ»´«Ã½<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/como-prepararse-para-redisenar-el-coche-en-torno-al-usuario\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo prepararse para redise\u00f1ar el coche en torno al usuario\" \/>\n<meta property=\"og:description\" content=\"As vehicles become digitized, cars may change for a better user experience and brand differentiation. 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