{"id":547103,"date":"2025-05-26T05:23:58","date_gmt":"2025-05-26T05:23:58","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?page_id=547103&#038;preview_id=547103"},"modified":"2025-05-26T05:25:22","modified_gmt":"2025-05-26T05:25:22","slug":"ia-generativa-para-el-sector-publico","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/ia-generativa-para-el-sector-publico\/","title":{"rendered":"IA generativa para el sector p\u00fablico"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Gen-AI-PS_Web-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">IA generativa para el sector p\u00fablico<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Una tecnolog\u00eda transformadora para el sector p\u00fablico<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/GENAI-4-Public-Sector-PoV_v2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar PoV<\/span><span class=\"type\">9 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=991182\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?page_id=991182&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=991182&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Como ninguna otra tecnolog\u00eda, la IA generativa tiene el potencial de impulsar la eficiencia de los procesos y la calidad del servicio en el sector p\u00fablico, adem\u00e1s de transformar profundamente el funcionamiento de las agencias gubernamentales. Si se aprovecha correctamente, la IA generativa puede ser un gran impulso para el sector p\u00fablico, ayud\u00e1ndolo a abordar los problemas m\u00e1s urgentes de la actualidad y a garantizar la confianza y la satisfacci\u00f3n de los ciudadanos con los servicios gubernamentales.<\/p>\n\n\n\n<p>Para el sector p\u00fablico, la cuesti\u00f3n no es tanto si utilizar\u00e1 o no la IA generativa, sino c\u00f3mo lo har\u00e1.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">IA generativa<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">En aumento para el sector p\u00fablico<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/8QiB0lJCKQc\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>En el panorama relativamente estable de los servicios p\u00fablicos, la IA generativa destaca como catalizador del cambio. Gracias a su facilidad de uso y amplia aplicabilidad, est\u00e1 transformando r\u00e1pidamente la forma en que las personas viven, trabajan y <a href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/ia-creativa-y-generativa\/\">consumen informaci\u00f3n<\/a>, y se insta a las organizaciones p\u00fablicas a aprovechar el triple dividendo tecnol\u00f3gico y el potencial de innovaci\u00f3n que ofrece.<\/p>\n\n\n\n<p>En primer lugar, la IA generativa surge como una soluci\u00f3n para que el sector p\u00fablico sea m\u00e1s eficiente, al permitir un procesamiento mucho m\u00e1s r\u00e1pido de datos no estructurados y la producci\u00f3n de contenido y c\u00f3digo. En segundo lugar, gracias a su capacidad para procesar grandes cantidades de texto, im\u00e1genes y audio, puede ayudar a los funcionarios p\u00fablicos a obtener nuevos conocimientos, lo que fomenta una toma de decisiones m\u00e1s inteligente. Y en tercer lugar, al ofrecer chatbots de IA 24\/7 y plataformas de autoservicio avanzadas, por ejemplo, los organismos del sector p\u00fablico pueden optimizar significativamente la experiencia de servicio al ciudadano.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;La pregunta crucial sobre la IA generativa es c\u00f3mo, como sociedad, podemos asegurarnos de aprovecharla y evitar su uso indebido, de modo que mejore nuestra capacidad para tomar decisiones correctas y fomente un comportamiento \u00e9tico. Si logramos esto, la contribuci\u00f3n potencial de la IA generativa al servicio p\u00fablico y al bien com\u00fan es realmente asombrosa.&#8221;<\/p>\n<cite>Dr. Philipp Fuerst, vicepresidente de gobierno basado en datos y l\u00edder de ofertas, sector p\u00fablico global<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin embargo, la IA generativa plantea desaf\u00edos. Propensos a errores y alucinaciones, los modelos de IA generativa pueden generar resultados inexactos o sesgados, lo cual es inaceptable para los servicios gubernamentales. Por lo tanto, la transparencia y la explicabilidad son esenciales para su adopci\u00f3n en el sector p\u00fablico, garantizando la fiabilidad y la rendici\u00f3n de cuentas.<\/p>\n\n\n\n<p>De hecho, el futuro de la IA generativa reside en encontrar el equilibrio adecuado entre aprovechar los beneficios y mitigar los riesgos. Las aplicaciones reales demuestran el potencial de la IA generativa, pero la \u00e9tica y el cumplimiento normativo deben primar.<\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½, como socio de confianza, basado en la experiencia en datos e IA de m\u00e1s de 30.000 consultores de datos e IA en todo el mundo, se posiciona como un socio estrat\u00e9gico para los gobiernos que priorizan los datos. Ayudamos a las organizaciones del sector p\u00fablico a aprovechar el potencial de la IA generativa, garantizando al mismo tiempo la \u00e9tica, la privacidad, la seguridad y la transparencia.<\/p>\n\n\n\n<p>La IA generativa permite a las agencias del sector p\u00fablico cerrar la brecha de innovaci\u00f3n y reimaginar la prestaci\u00f3n de servicios en beneficio de los ciudadanos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Fogonadura<\/h2><\/div><div class=\"row\">    \n\t<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t<a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Juntos ayudamos a las empresas a impulsar el valor empresarial con soluciones basadas en la nube.\">\n\t\t\t<div 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