{"id":538195,"date":"2025-03-18T06:55:18","date_gmt":"2025-03-18T06:55:18","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?page_id=538195&#038;preview_id=538195"},"modified":"2025-10-30T13:11:46","modified_gmt":"2025-10-30T13:11:46","slug":"potencie-la-proxima-generacion-de-interaccion-con-el-cliente-con-ia-generativa","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/potencie-la-proxima-generacion-de-interaccion-con-el-cliente-con-ia-generativa\/","title":{"rendered":"Potencie la pr\u00f3xima generaci\u00f3n de interacci\u00f3n con el cliente con IA generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Empower-the-next-generation-of-customer-engagement-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Empodere a la pr\u00f3xima generaci\u00f3n de interacci\u00f3n con el cliente con IA generativa e IA agente.<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Solution-Paper_Empower-the-next-generation-of-customer-engagement-with-Gen-AI_ÎÚÑ»´«Ã½Microsoft.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Descargue nuestro folleto<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=1057385\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=1057385\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-el-poder-del-cambio-transformador-reside-en-la-sinergia-entre-la-ia-generativa-y-el-ingenio-humano\">El poder del cambio transformador reside en la sinergia entre la IA generativa y el ingenio humano<\/h3>\n\n\n\n<p>La IA generativa es una tecnolog\u00eda disruptiva que crea una brecha cada vez mayor entre las empresas que la adoptan ahora y las que retrasan su inversi\u00f3n. Con su r\u00e1pido avance y sus amplias aplicaciones en muchos sectores, los primeros en adoptarla pueden mejorar enormemente el compromiso con su marca, haciendo que los dem\u00e1s se cuestionen su propia relevancia y competitividad.<\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½, en colaboraci\u00f3n con <strong><a href=\"\/mx-es\/sobre-nosotros\/partnerships\/microsoft\/\">Microsoft<\/a>,<\/strong> se dedica a garantizar que las nuevas oportunidades de IA generativa no se le escapen. Nuestra experiencia, combinada con la suite de vanguardia de soluciones de IA de Microsoft, puede ayudarle a automatizar procesos, aprovechar la creatividad antes inimaginable y capacitar a sus empleados para trabajar mano a mano con copilotos de IA generativa, lo que permite el compromiso del cliente de siguiente nivel.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Solution-Paper_Empower-the-next-generation-of-customer-engagement-with-Gen-AI_ÎÚÑ»´«Ã½Microsoft.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargue <\/a>y explore nuestro folleto mientras destacamos las oportunidades de IA generativa que existen en marketing, ventas, atenci\u00f3n al cliente, cadena de suministro comercial y mucho m\u00e1s.<\/p>\n\n\n\n<p>Lea c\u00f3mo hemos ayudado a empresas como <a href=\"\/mx-es\/news\/client-stories\/eneco-emobility-potencia-su-atencion-al-cliente-con-ia-generativa\/\">Eneco eMobility<\/a> y <a href=\"https:\/\/dynamicspartners.transform.microsoft.com\/download?assetname=assets\/ÎÚÑ»´«Ã½_Riverty_case%20study_04292024.pdf&amp;download=1\" target=\"_blank\" rel=\"noreferrer noopener\">Riverty <\/a>a aumentar su eficiencia y mejorar tanto la experiencia de sus clientes como la de sus empleados con IA generativa, y c\u00f3mo sus negocios se centran ahora en lo que m\u00e1s importa: el compromiso del cliente.<\/p>\n\n\n\n<p><strong>Deje que ÎÚÑ»´«Ã½ y Microsoft impulsen su viaje hacia la IA generativa. P\u00f3ngase en contacto con nosotros hoy mismo para una presentaci\u00f3n personalizada o un taller Copilot.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-proximamente-video-de-demostracion\">\u00a1Pr\u00f3ximamente v\u00eddeo de demostraci\u00f3n!<\/h4>\n\n\n\n<p>Nuestra \u00faltima demostraci\u00f3n estar\u00e1 disponible aqu\u00ed pr\u00f3ximamente. Mientras tanto, puede <strong>solicitar una presentaci\u00f3n personalizada<\/strong> mediante el formulario que aparece a continuaci\u00f3n.<\/p>\n\n\n\n<p><strong>\u00a1Con\u00f3cenos en persona<\/strong>! Visita el stand <strong>#1327 de ÎÚÑ»´«Ã½<\/strong> en <strong>Microsoft Ignite<\/strong> para explorar nuestras \u00faltimas innovaciones y conectar con nuestros expertos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"clientblock-title\"><\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Riverty_client_story_web_page_banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Revolucionando las capacidades CRM de Riverty con Copilot for Sales\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/revolucionando-las-capacidades-crm-de-riverty-con-copilot-for-sales\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Revolucionando las capacidades CRM de Riverty con Copilot for Sales<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En s\u00f3lo nueve semanas, ÎÚÑ»´«Ã½ Invent y Riverty redefinieron el compromiso de CRM, incluida la integraci\u00f3n de Microsoft Copilot for Sales para impulsar la eficiencia y la innovaci\u00f3n en las operaciones de ventas.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/revolucionando-las-capacidades-crm-de-riverty-con-copilot-for-sales\/\" aria-label=\"Read more about Revolucionando las capacidades CRM de Riverty con Copilot for Sales\"><span>Read more<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/08\/Eneco-eMobility-client-story-web-page-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Eneco eMobility potencia su atenci\u00f3n al cliente con IA generativa\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/eneco-emobility-potencia-su-atencion-al-cliente-con-ia-generativa\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Eneco eMobility potencia su atenci\u00f3n al cliente con IA generativa<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En colaboraci\u00f3n con ÎÚÑ»´«Ã½, el proveedor de servicios de cobro impuls\u00f3 la productividad de los agentes y mejor\u00f3 la experiencia de servicio al cliente mediante la introducci\u00f3n de Dynamics 365 Contact Center, un centro de contacto en la nube basado primero en Copilot e impulsado por Gen AI.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/eneco-emobility-potencia-su-atencion-al-cliente-con-ia-generativa\/\" aria-label=\"Read more about Eneco eMobility potencia su atenci\u00f3n al cliente con IA generativa\"><span>Read more<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">\u00daltimas noticias<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/imaginar-una-nueva-era-de-atencion-al-cliente-con-la-ia-generativa\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Gen-AI-in-service-1.jpg\" alt=\"Gen AI in Service\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/imaginar-una-nueva-era-de-atencion-al-cliente-con-la-ia-generativa\/\" aria-label=\"Imaginar una nueva era de atenci\u00f3n al cliente con la IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Imaginar una nueva era de atenci\u00f3n al cliente con la IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/vendedores-b2b-conozcan-a-su-nuevo-asistente-de-ventas-gen-ai\/\" aria-label=\"Vendedores B2B, conozcan a su nuevo asistente de ventas Gen AI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Vendedores B2B, conozcan a su nuevo asistente de ventas Gen AI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/ai-generativa-en-comercio-electronico-experiencia-de-compra-personalizada-basada-en-resultados\/\" aria-label=\"Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\" aria-label=\"Inversi\u00f3n efectiva en IA generativa para marketing\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Inversi\u00f3n efectiva en IA generativa para marketing<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"expert-heading\">Perspectiva del experto<\/h2><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/elevate-customer-and-employee-experiences-with-generative-ai-powered-copilots-and-agents\/\" aria-label=\"Elevate customer and employee experiences with generative AI-powered copilots and agents\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Empower-the-next-generation-of-customer-engagement-web-banner.webp?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience, Trends<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/elevate-customer-and-employee-experiences-with-generative-ai-powered-copilots-and-agents\/\" aria-label=\"Elevate customer and employee experiences with generative AI-powered copilots and agents\"><h3 class=\"expert-subtitle\">Elevate customer and employee experiences with generative AI-powered copilots and agents<\/h3><\/a><div class=\"box-bottom\">\n\t\t\t<img decoding=\"async\" class=\"box-logo  \" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/11\/paul-harrison.jpg?w=960\" \/><div class=\"date-name-info\"><div class=\"author-text\">Paul Harrison<\/div><div class=\"date-text\">ene. 13, 2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":538196,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ff9bb8fd-3449-4fa6-b39e-92bb04c6fece\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-538195","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-solutions"],"yoast_head":"<!-- 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