{"id":501949,"date":"2022-09-30T10:46:33","date_gmt":"2022-09-30T10:46:33","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=story&#038;p=520519"},"modified":"2025-03-19T08:12:52","modified_gmt":"2025-03-19T08:12:52","slug":"value-from-waste","status":"publish","type":"story","link":"https:\/\/www.capgemini.com\/fi-en\/news\/inside-stories\/value-from-waste\/","title":{"rendered":"Value from waste"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-bleed-banner undefined\"><div class=\"hero-bleed-mp-banner undefined no-overlay  is-image has-card \" data-hero-bleed-attributes=\"{&quot;authorName&quot;:null,&quot;authorImgURL&quot;:&quot;\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png&quot;,&quot;cglogo&quot;:&quot;&quot;,&quot;showHeroCard&quot;:true,&quot;isLongTitle&quot;:false,&quot;showCareerFields&quot;:false,&quot;careerFormActionLink&quot;:&quot;&quot;,&quot;isCareerSearchBtnOpenNewTab&quot;:false,&quot;heroImgURL&quot;:&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg&quot;,&quot;heroImgID&quot;:523157,&quot;heroImgPosX&quot;:0.5,&quot;heroImgPosY&quot;:0.5,&quot;heroTabImgURL&quot;:null,&quot;heroTabImgPosX&quot;:0.5,&quot;heroTabImgPosY&quot;:0.5,&quot;heroMobImgURL&quot;:null,&quot;heroMobImgPosX&quot;:0.5,&quot;heroMobImgPosY&quot;:0.5,&quot;isHeroMediaFullScreen&quot;:false,&quot;heroMediaType&quot;:&quot;image&quot;,&quot;heroVideoColor&quot;:&quot;light&quot;,&quot;navMenuTextColor&quot;:&quot;black&quot;,&quot;navMenuPosition&quot;:&quot;no-overlay&quot;,&quot;isHomePage&quot;:false,&quot;showBrandLogoImg&quot;:true,&quot;enableVideoCTA&quot;:false,&quot;videoCTAOpenInNewTab&quot;:false,&quot;enableVideoAutoplay&quot;:true,&quot;primaryTag&quot;:&quot;&quot;,&quot;primaryTagSlug&quot;:&quot;&quot;,&quot;blockId&quot;:&quot;667fc6f5-4535-4839-8706-49f3b128698b&quot;,&quot;authorImgID&quot;:null}\"><div class=\"hero-image d-block \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><img decoding=\"async\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste.jpg\" alt=\"\"\/><\/picture><\/div><div class=\"header-line hero-bg-shape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-6 col-lg-6\"><div class=\"content-box-wrapper\"><div class=\"content-box is-short centralized\"><span class=\"title-tag story-title-tag\"><\/span><h1 class=\"title\">Value from waste <\/h1><p class=\"description\">How our teams created an app to boost plastic waste recycling in South East Asia <\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"modal fade ytmodal\" id=\"videoModal667fc6f5-4535-4839-8706-49f3b128698b\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"videoModalLabel\" aria-hidden=\"true\"><div class=\"modal-dialog modal-dialog-centered modal-lg\"><div class=\"modal-content\"><button type=\"button\" class=\"close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><div class=\"modal-body\"><div class=\"ratio ratio-16x9\"><div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"\" id=\"video\" allowscriptaccess=\"always\" allow=\"autoplay\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fi-en\/news\/inside-stories\/value-from-waste\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fi-en\/news\/inside-stories\/value-from-waste\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">ÎÚÑ»´«Ã½&#8217;s Keziah Quek explains how her team designed an app to \u2018Uberize\u2019 plastic waste recycling in South East Asia.<\/h2><p class=\"intro-para-content\">When a leading Malaysian recycling company reached out to ÎÚÑ»´«Ã½ for a solution to increase the plastic coming to them for recycling, our team came up with a true innovation &#8211; and a great example of when vision combined with technology can make a massive difference to the world around us. <\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-section--careers-info\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/GckZ2YStwBE\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><\/h4><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-a-lightbulb-moment\">A lightbulb moment<\/h2>\n\n\n\n<p>For Keziah Quek, ecosystem and sustainability lead at ÎÚÑ»´«Ã½\u2019s\u202fApplied Innovation Exchange,\u202fand project manager, it was one of those lightbulb moments that only occur a few times in a career.&nbsp;<br>&nbsp;<br>Malaysian \u202frecycling company\u202f<a href=\"https:\/\/henghiap.com\/%22%20\/t%20%22_blank\" target=\"_blank\" rel=\"noreferrer noopener\">Heng Hiap Industries<\/a>\u202fhad just shared with ÎÚÑ»´«Ã½ its idea to \u2018Uberize\u2019 plastic waste collection in the region, transforming local services through applied innovation.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=556&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=556&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h4 class=\"titlewithoutLink\" data-maxlength=\"144\"><\/h4><p class=\"box-text\" data-maxlength=\"600\">\u201cMy first reaction was &#8216;wow!&#8217;,&#8221; says Keziah,  \u201cWe saw immediately how this idea could make an impact. And the best part? We knew our client wasn\u2019t a recent entrant into this field. This was the CEO of a plastics recycling company that had the scale, the expertise, and the market position to reshape the whole industry.\u201d<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-shaping-the-project\">Shaping the project<\/h2>\n\n\n\n<p>Keziah and the team quickly got up to speed. \u201cThe client informed us that informal plastic waste recycling in the region was facilitated mostly by individual collectors through pen-and-paper, person-to-person transactions. Our goal was to increase the quality and the yield of the plastic that comes to our client to be processed.\u201d<\/p>\n\n\n\n<p>With this came a vision to create a truly \u2018circular\u2019 economy for plastic in which the material stays out of the ground and is continuously re-used, eliminating waste and pollution.<\/p>\n\n\n\n<p>\u201cI was really excited by the breadth of this ambition,\u201d says Keziah. \u201cWe realized it contained a very important insight: To drive demand for a circular economy, you need to engage environmentally-conscious consumers.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scoping-the-solution\">Scoping the solution<\/h2>\n\n\n\n<p>Based on interviews with the key stakeholders, the team identified the main challenges. \u201cWe knew an app was part of the solution because most of the informal plastic collectors own smartphones \u2013 and, of course, eco-conscious consumers are very at home with apps.\u201d&nbsp;<br>&nbsp;<br>One of the main obstacles, however, preventing these consumers from acting on their values was that recycling can be a less-than-straightforward activity: They didn\u2019t know where the plastic they recycled went, and weren\u2019t able to see the impact of their efforts.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h4 class=\"titlewithoutLink\" data-maxlength=\"144\">A pro-planet choice<\/h4><p class=\"box-text\" data-maxlength=\"600\">\u201cOur app needed to give consumers a way of making pro-planet choices conveniently &#8211; and with just a few taps,&#8221; explains Keziah. &#8220;For the collectors, the app would provide a steady stream of jobs and higher quality plastic, meaning they would have to scavenge less.\u201d<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=556&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg?w=556&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Pro-Planet.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Keziah.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Fast and simple<\/h3><p class=\"box-text\" data-maxlength=\"600\">The team generated feature ideas, with the technical team advising on what was possible &#8211; and working with the client to be  practical and limit the number of app features that could conceivably be built within a few months. Other features were planned in future iterations. &#8220;We also strove to keep the design simple, using a \u2018minimum viable product\u2019 (MVP) approach, was also important to de-risk a digital solution like this,&#8221; says Keziah. &#8220;This enabled us to confirm our hypotheses, iron out any bugs, onboard users, and get feedback for the next iteration.\u201d<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-embedding-gamification-from-the-start\">Embedding gamification from the start<\/h2>\n\n\n\n<p>The team invited Marigo Raftopoulos, who has a PhD in gamification and advises consultancies, start-ups and universities on the fundamentals and strategies of gamification, to consult on the project.<\/p>\n\n\n\n<p>\u201cI really enjoyed involving Marigo in this project, because she taught us how to embed gamification from the start. It really involves understanding the psychology and motivation of the users. For example, eco-conscious customers might be driven by a desire to be public about their pro-planet values and want to share their impact on social media, while earning badges and points,&#8221; says Keziah.<\/p>\n\n\n\n<p>Aspects of gamification planned for the app specifically encourage certain interactions, she goes on to explain. \u201cWhen the consumer passes the plastic to the collector, the collector will use the app to review the quality of the materials. This assessment informs how many points the consumer gets, motivating consumers to give the collectors better quality plastic.\u201d<\/p>\n\n\n\n<p>Also, the app will make it easier for eco-conscious consumers to see the benefits of their actions. \u201cIn the future, we would love to be able to show users that the plastic they recycled has been turned into an everyday object, like a chair or a plant pot.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-challenges\">Overcoming challenges<\/h2>\n\n\n\n<p>\u201cA personal highlight for me was being able to co-create an innovative solution with the client along with ÎÚÑ»´«Ã½ experts from various teams and regions, all of whom have different processes and styles of working,\u201d says Keziah.<\/p>\n\n\n\n<p>\u201cCOVID-19 forced us to build trust and alignment, while leaving room for creative problem-solving, using remote and virtual collaboration methods. The team pulled together very quickly thanks to our commitment towards building a pro-planet solution.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/ÎÚÑ»´«Ã½_value-from-waste_Heng-Hiap.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mb24LearningSlider\" data-maxlength=\"88\">A shared goal<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThis project was a great example of collaboration &#8211; not only between internal teams and the client, but also involving experts from the wider ecosystem. Everyone worked together with one goal in mind: Bring the client\u2019s vision \u2013\u00a0to improve the environment and support a circular economy \u2013 one step closer to reality.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Inside stories<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"\/fi-en\/news\/inside-stories\/hunting-for-dragons\/\" aria-label=\"Hunting for dragons\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png\" alt=\"\" style=\"object-position: 58% 27%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Future-shaping projects<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/fi-en\/news\/inside-stories\/hunting-for-dragons\/\" aria-label=\"Hunting for dragons\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Hunting for dragons<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Sarah Gon\u00e7alves wasn\u2019t always a data engineer. She began her career as an archaeologist, unearthing the secrets of the past in sites across France before retraining as a data engineer. She brings the same curiosity to her new vocation at ÎÚÑ»´«Ã½, using artificial intelligence (AI) to uncover what lies beneath the surface.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/fi-en\/news\/inside-stories\/sustaining-a-national-wonder-with-ai\/\"  aria-label=\"Sustaining a national wonder with AI\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Environment<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/fi-en\/news\/inside-stories\/sustaining-a-national-wonder-with-ai\/\"  aria-label=\"Sustaining a national wonder with AI\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Sustaining a national wonder with AI<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/fi-en\/news\/inside-stories\/building-bridges\/\"  aria-label=\"Building bridges\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png\" alt=\"\" style=\"object-position: 41% 30%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Life at ÎÚÑ»´«Ã½<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/fi-en\/news\/inside-stories\/building-bridges\/\"  aria-label=\"Building bridges\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Building bridges<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><br \/>\n<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Creating an app to boost plastic recycling<\/p>\n","protected":false},"author":26,"featured_media":504396,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","featured_focal_points":"","gsap_animation":0},"tags":[214],"story-theme":[],"class_list":["post-501949","story","type-story","status-publish","has-post-thumbnail","hentry","tag-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Value from waste - ÎÚÑ»´«Ã½ Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fi-en\/news\/inside-stories\/value-from-waste\/\" 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