{"id":529833,"date":"2023-11-03T10:45:12","date_gmt":"2023-11-03T10:45:12","guid":{"rendered":"https:\/\/www.capgemini.com\/fi-en\/?post_type=research-and-insight&#038;p=529833"},"modified":"2025-03-18T11:02:21","modified_gmt":"2025-03-18T11:02:21","slug":"generative-ai-the-next-chapter-of-artificial-intelligence","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","title":{"rendered":"Generative AI : The next chapter of artificial intelligence"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Web-Banner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:81% 68%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Generative AI : The next chapter of Artificial Intelligence<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"#linkToForm\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=965309\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=965309&amp;text=Generative%20AI%20%3A%20The%20next%20chapter%20of%20Artificial%20Intelligence\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=965309&amp;text=Generative%20AI%20%3A%20The%20next%20chapter%20of%20Artificial%20Intelligence\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-while-we-observe-an-unprecedented-enthusiasm-from-business-leaders-around-generative-ai-gen-ai-it-is-crucial-to-understand-how-it-transforms-the-way-organizations-operate\">While we observe an unprecedented enthusiasm from business leaders around generative AI (gen AI), it is crucial to understand how it transforms the way organizations operate.<\/h2>\n\n\n\n<p>As gen AI continues to evolve and mature, we expect even more disruption in industries. To stay ahead of the curve and meet the ever-changing demands of their customers and markets, organizations need to select the relevant use-cases and adopt best practices while ensuring the ethical and responsible integration of this groundbreaking technology. In this report, co-built with Everest Group, we explore where the true value of gen AI lies, considering the potential pitfalls and sharing recommendations on key areas to prioritize.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen AI uncovers new frontiers in the digital space<\/strong><\/h4>\n\n\n\n<p>Since its conceptualization, artificial intelligence has been a remarkable technology, revolutionizing industries and redefining human-machine interaction. One such remarkable breakthrough that has captured the imagination of researchers, innovators, businesses, and individuals alike is generative artificial intelligence.<\/p>\n\n\n\n<p>This report starts by delving into the historical context of AI, tracing its origins and fascinating innovations, up until the emergence of gen AI. With this foundation in place, we explore the concept of this technology in length, uncovering its capabilities, the challenges it faces, and the transformative opportunities it presents.<\/p>\n\n\n\n<p>While this technology holds great promise, it also possesses inherent risks such as rising concerns about data privacy, identity theft, and misinformation. Moreover, as AI-generated content becomes increasingly indistinguishable from human-generated content, the responsibility for its consequences becomes a pressing concern.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen AI is becoming a requisite for every organization<\/strong><\/h4>\n\n\n\n<p>One thing that clearly stands out is that implementing gen AI is becoming less of a choice and more of a requisite for enterprises to remain relevant in today\u2019s time.<\/p>\n\n\n\n<p>The technology offers an opportunity to reimagine the way we work and unlock new levels of creativity and productivity. Hence, it is important for enterprises to explore its potential benefits and consider ways to integrate these systems into their workflows in a responsible and sustainable manner starting now.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Related research and insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-in-organizations\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-in-organizations\/\" aria-label=\"Generative AI in organizations\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Generative AI in organizations<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>\n\n\n\t\t<section class=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">Related solutions<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 58834fd8-5c29-4012-a2d3-858caa95331c\">\n\t\t\t\t\t\t\t\t<div class=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Custom Generative AI for Enterprise\">Custom Generative AI for Enterprise<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Prepare to be surprised by the collective power of human intelligence and Custom Generative AI for Enterprise.\" style=\"white-space: pre-wrap;\">Prepare to be surprised by the collective power of human intelligence and Custom Generative AI for Enterprise.<br><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Read more about Custom Generative AI for Enterprise\" title=\"Opens in new window\" tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/fi-en\/solutions\/custom-generative-ai-for-enterprise\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1200&amp;quality=90 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=600&amp;quality=90 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=400&amp;quality=90 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=400&amp;quality=90 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/08\/GEN-AI_Web-banner_Solutions-page.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t style=\"\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Contact us<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_529839_3575249184\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_526041_6126_802810047\" name=\"_mf_526041_6126\" placeholder=\"First Name\" required \/><label for=\"_mf_526041_6126_802810047\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_526041_1536_2769698412\" name=\"_mf_526041_1536\" placeholder=\"Last Name\" required \/><label for=\"_mf_526041_1536_2769698412\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_526041_596_3204771860\" name=\"_mf_526041_596\" placeholder=\"Job Title\" required \/><label for=\"_mf_526041_596_3204771860\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_526041_6108_3332226435\" name=\"_mf_526041_6108\" placeholder=\"Company\" required \/><label for=\"_mf_526041_6108_3332226435\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_526041_9340_4210931204\" name=\"_mf_526041_9340\" placeholder=\"Email\" required \/><label for=\"_mf_526041_9340_4210931204\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_529839_6266_1808493795\" name=\"_mf_529839_6266\" placeholder=\"Comments\" ><\/textarea><label for=\"_mf_529839_6266_1808493795\" class=\"form-label\">Comments (optional)<\/label><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_529839_2827_1645558744\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_529839_2827[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_529839_2827_1645558744\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to ÎÚÑ»´«Ã½ collecting and processing my personal data to allow me to receive information on ÎÚÑ»´«Ã½ services. For further information, please see <a href=\"https:\/\/www.capgemini.com\/fi-en\/privacy-policy\/\" target=\"_blank\">our Privacy Notice.  <\/a> &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\" role=\"button\" tabindex=\"0\"  aria-label=\"submit the form\">\n\t\t\t\t\t<span class=\"slide-text\">Slide to submit<\/span>\n\t\t\t\t\t<div class=\"mf_field__input slider-frm-btn\" rel=\"_mf_526041_3012\">\t\t\t\t\t\t\n\t\t\t\t\t\t<i class=\"icon icon-zodiak-arrow-right arrow-icon\"><\/i>\n\t\t\t\t\t\t<i class=\"icon icon-zodiak-check tick-icon d-none\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"529839\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"rni_generative-ai-the-next-chapter-of-artificial-intelligence\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"98bdd65cdc\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<input type = \"hidden\" name = \"mf_form_field_validate\" class = \"mf_form_field_validate\" \/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<strong>Thank you for the submission. Click <a href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/10\/Everest_Group_-_Generative_AI_-_the_Next_Chapter_of_Artificial_Intelligence.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a> for download.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG529839 = {\"529839\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":529834,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"036e52bc-ae70-4f14-86d1-c037b055eeed\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":74,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[74],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-529833","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","theme-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generative AI : The next chapter of artificial intelligence - ÎÚÑ»´«Ã½ Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI : The next chapter of artificial intelligence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Finland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T11:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\",\"url\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\",\"name\":\"Generative AI : The next chapter of artificial intelligence - ÎÚÑ»´«Ã½ Finland\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg\",\"datePublished\":\"2023-11-03T10:45:12+00:00\",\"dateModified\":\"2025-03-18T11:02:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/fi-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/fi-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Generative AI : The next chapter of artificial intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/fi-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/fi-en\/\",\"name\":\"ÎÚÑ»´«Ã½ Finland\",\"description\":\"ÎÚÑ»´«Ã½\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/fi-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Generative AI : The next chapter of artificial intelligence - ÎÚÑ»´«Ã½ Finland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"Generative AI : The next chapter of artificial intelligence","og_url":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","og_site_name":"ÎÚÑ»´«Ã½ Finland","article_modified_time":"2025-03-18T11:02:21+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","url":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","name":"Generative AI : The next chapter of artificial intelligence - ÎÚÑ»´«Ã½ Finland","isPartOf":{"@id":"https:\/\/www.capgemini.com\/fi-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","datePublished":"2023-11-03T10:45:12+00:00","dateModified":"2025-03-18T11:02:21+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#primaryimage","url":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","contentUrl":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/fi-en\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/fi-en\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Generative AI : The next chapter of artificial intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/fi-en\/#website","url":"https:\/\/www.capgemini.com\/fi-en\/","name":"ÎÚÑ»´«Ã½ Finland","description":"ÎÚÑ»´«Ã½","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/fi-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"theme_term_info":[{"id":74,"name":"Data and AI"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Generative AI : The next chapter of artificial intelligence","url":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"vrushalimandarkhopkar"}],"creator":["vrushalimandarkhopkar"],"publisher":{"@type":"Organization","name":"ÎÚÑ»´«Ã½ Finland","logo":""},"keywords":[],"dateCreated":"2023-11-03T10:45:12Z","datePublished":"2023-11-03T10:45:12Z","dateModified":"2025-03-18T11:02:21Z"},"rendered":"<meta name=\"parsely-title\" content=\"Generative AI : The next chapter of artificial intelligence\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-the-next-chapter-of-artificial-intelligence\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-11-03T10:45:12Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-author\" content=\"vrushalimandarkhopkar\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"featured_image_src":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ÎÚÑ»´«Ã½ Finland","distributor_original_site_url":"https:\/\/www.capgemini.com\/fi-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/11\/Web-Banner-2880X1800.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/research-and-insight\/529833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/users\/440"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/research-and-insight\/529833\/revisions"}],"predecessor-version":[{"id":542351,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/research-and-insight\/529833\/revisions\/542351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/media\/529834"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/media?parent=529833"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/tags?post=529833"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/research-and-insight-type?post=529833"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/theme?post=529833"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/brand?post=529833"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/service?post=529833"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/industry?post=529833"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/partners?post=529833"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/fi-en\/wp-json\/wp\/v2\/content-group?post=529833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}