{"id":516887,"date":"2023-02-17T06:43:07","date_gmt":"2023-02-17T05:43:07","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=854638"},"modified":"2025-03-18T11:48:50","modified_gmt":"2025-03-18T11:48:50","slug":"the-metaverse-friend-or-foe-to-the-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/the-metaverse-friend-or-foe-to-the-cmo\/","title":{"rendered":"The metaverse: Friend or foe to the CMO?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:46% 26%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The metaverse: Friend or foe to the CMO?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/prod.ucwe.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/02\/Point-of-View-The-metaverse-friend-or-foe-to-the-CMO.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download POV<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-a-meshing-of-virtual-and-physical-worlds-is-creating-new-challenges-and-opportunities-for-marketers-searching-for-deeper-customer-intimacy\">A meshing of virtual and physical worlds is creating new challenges and opportunities for marketers searching for deeper customer intimacy.<\/h3>\n\n\n\n<p>Ever-greater use of technology, to build ever-deeper relationships with customers has changed the role of chief marketing officers (CMOs) over the past decade. Now, the next new technology trend is creating fresh opportunities and challenges for data-savvy CMOs looking to extend customer intimacy:&nbsp;<strong>Welcome to the metaverse!<\/strong><\/p>\n\n\n\n<p>The emergence of the metaverse is crucial for CMOs because it\u2019s likely to impact the scope of work they do and the experiences they deliver. It will enable brands to create distinctive, unique, and hyper-personalized experiences for customers. This potential, which is built on technologies like Web3, Blockchain, NFTs, and others, will add a lot of complexity for CMOs, who will need to use yet more technology and data to extend their programs to build customer engagement.<\/p>\n\n\n\n<p>As the metaverse moves from hyped concept to a developing marketing channel, CMOs should be able to seize the growth opportunities for their business.<\/p>\n\n\n\n<p><strong><u><a href=\"\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/02\/Point-of-View-The-metaverse-friend-or-foe-to-the-CMO.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download this insightful Point of View &#8211; The metaverse: Friend or foe to the CMO?<\/a><\/u><\/strong>&nbsp;from ÎÚÑ»´«Ã½ experts to learn more on the metaverse, technology trends, their impact on various sectors, challenges, and opportunities.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":516888,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"fe52a525-dc5c-4d4a-adbf-28aaa375e630\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":221,"primary_term":"Customer 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