{"id":525958,"date":"2023-09-14T11:07:56","date_gmt":"2023-09-14T09:07:56","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=954305"},"modified":"2025-03-18T09:53:00","modified_gmt":"2025-03-18T09:53:00","slug":"generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/fi-en\/2023\/09\/14\/generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future\/","title":{"rendered":"Generative AI Lab: Clearing obstacles and building bridges to a brighter future"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Generative AI Lab: Clearing obstacles and building bridges to a brighter future<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/07\/Robert-H.P.-Engels.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Robert Engels<\/h5><h5 class=\"blog-date\">Sep 14, 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fi-en\/2023\/09\/14\/generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fi-en\/2023\/09\/14\/generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Generative artificial intelligence (AI) is a step change.<\/h2><p class=\"intro-para-content\">While hyped technologies often grab our attention before fading into the background, the potential impact of generative AI continues to increase. What\u2019s more, the revolution is just beginning. Our newly launched Generative AI Lab is here to make sense of the opportunities and challenges that this transformation brings.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"has-large-font-size\"><strong>Understanding the impact of the revolution<\/strong><\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½ <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-in-organizations\/\">defines generative AI<\/a> as a technology with the capability to learn and reapply the properties and patterns of data for a wide range of applications, from creating text, images, and videos in different styles to generating tailored content. It enables machines to perform creative tasks previously thought exclusive to humans.<\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½ Research Institute reports nearly all (96%) executives say <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-in-organizations\/\">generative AI is a hot topic of discussion<\/a> in their boardrooms. Across organizations in every sector, digital and business leaders are talking about how generative AI might be applied to a series of use cases from customer engagement to sales processes and onto operational activities.<\/p>\n\n\n\n<p>It\u2019s important to recognize that generative AI is more than just chatter. <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\">Gartner\u00ae published<\/a> that in a recent Gartner, Inc. poll of more than 2,500 executive leaders, 45% reported that the&nbsp;<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-12-08-why-is-chatgpt-making-waves-in-the-ai-market\">publicity of ChatGPT<\/a>&nbsp;has prompted them to increase artificial intelligence (AI) investments. Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a><\/p>\n\n\n\n<p>The rate of investigation is uppermost at high-tech companies. Where OpenAI led with its work on ChatGPT, other vendors are now following quickly in their footsteps. ÎÚÑ»´«Ã½ Research Institute reports 86% of organizations are either working on generative AI pilots or have already enabled functionality.<\/p>\n\n\n\n<p>Attend any technology conference today and you\u2019ll hear a barrage of AI-related product launches. Fearful of falling behind their competitors, technology vendors are fighting to grab a piece of the generative AI action. The technology market is being flooded with standalone tools and AI-enabled additions to existing systems and services.<\/p>\n\n\n\n<p>Panning for nuggets amongst this AI gold rush is an intractable challenge. At work, curious staff are beginning to use generative AI in their everyday activities and executives are looking at ways to harness that momentum.<\/p>\n\n\n\n<p>While some of these tools could lead to huge boosts in productivity, it\u2019s crucial to understand how these tools exploit data and how they might operate as part of an integrated technology stack. Today, we believe this deeper awareness is lacking. The result is a series of major hurdles that are associated with publicly available generative AI models:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Too disjointed<\/strong> \u2013 They don\u2019t address the needs for risk, privacy, and business controls.<\/li>\n\n\n\n<li><strong>Too universal<\/strong> \u2013 They don\u2019t understand business knowledge and cultural context.<\/li>\n\n\n\n<li><strong>Too uncontrollable<\/strong> \u2013 They don\u2019t have mechanisms to control the quality of outputs.<\/li>\n\n\n\n<li><strong>Too risky<\/strong> \u2013 They don\u2019t prevent third parties from reading and learning data.<\/li>\n\n\n\n<li><strong>Too immature<\/strong> \u2013 They don\u2019t have a built-in and enterprise-scale technology stack.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>Developing an awareness of what\u2019s next and what\u2019s possible<\/strong><\/p>\n\n\n\n<p>At ÎÚÑ»´«Ã½, we recognize the potential benefits of generative AI are undeniable, yet so are the potential risks that come from unregulated deployment. Business leaders can\u2019t afford to let the technology be implemented without due cause and consideration. In this fast-moving area of innovation, it\u2019s vital to establish what\u2019s coming next and what might be possible.<\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½\u2019s dedicated Generative AI Lab is working to develop this important insight. Our group-wide effort aims to understand developments and advances in AI. With the rapid rise of generative AI, we expect the pace of change to quicken further. We anticipate both impactful breakthroughs in capabilities and unforeseen challenges and applications.<\/p>\n\n\n\n<p>The Lab orchestrates our efforts to make sense of this revolution. We develop thought leadership, research, and internal readiness in this emerging area, allowing the wider group to develop a strong sense of how generative AI will affect all businesses today, tomorrow, and long into the future. The Lab\u2019s work concentrates on two key horizons:<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Internally, we provide a lighthouse effect on what\u2019s coming next in generative AI. We develop an awareness of the key capabilities that are required, providing an early warning to our group of any major changes that are emerging.<\/li>\n\n\n\n<li>Externally, we present industry-leading thought leadership on the opportunities and challenges from advances in generative AI. We undertake research and development alongside partners and academics, establishing practical responses.<\/li>\n<\/ol>\n\n\n\n<p>Our Lab is staffed by a dedicated team of ÎÚÑ»´«Ã½ AI experts from around the world. While the rush to implement generative AI is a recent trend, the technology itself has been a long time in gestation. During this period, ÎÚÑ»´«Ã½ has worked with clients on AI across multiple sectors, including life sciences, consumer products and retail, and financial services.<\/p>\n\n\n\n<p>We\u2019ve helped a life science company re-sequence DNA and we\u2019ve supported banks as they\u2019ve used generative AI to translate old software into modern languages. We\u2019ve worked on documentation for highly complex engineering products, and we\u2019ve partnered with an insurance firm as its uses natural language to provide accurate answers to non-technical staff.<\/p>\n\n\n\n<p>The experts in our Generative AI Lab will draw on these experiences and develop internal knowledge and external responses as professionals continue to explore emerging technology.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Conclusion: Rewards without the risks<\/strong> <\/p>\n\n\n\n<p>The rapid rise of generative AI brings excitement and concern in equal measure. However, three-quarters (74%) of executives believe the benefits of generative AI outweigh the risks, according to the <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/generative-ai-in-organizations\/\">ÎÚÑ»´«Ã½ Research Institute<\/a>. Our Generative AI Lab has been created to identify pathways to a brighter, AI-enabled future. The Lab will work to clear the obstacles and build the bridges that will help us all reach this destination successfully.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\"><em><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> Gartner Press Release, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\">Gartner Poll Finds 45% of Executives Say ChatGPT Has Prompted an Increase in AI Investment<\/a>, May 3, 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\"><\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/05\/Robert-Engels-4.jpg\" alt=\"Robert Engels, CTO ÎÚÑ»´«Ã½ &amp; Data North-Central Europe\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Email\" href=\"mailto:robert.engels@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/esisnorge\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Robert Engels<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global CTIO and Head of Lab for AI Futures and ÎÚÑ»´«Ã½ &amp; Data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Email\" href=\"mailto:robert.engels@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/esisnorge\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Robert is an innovation lead and a thought leader in several sectors and regions, with a basis in his role of Chief Technology Officer for Northern and Central Europe in our ÎÚÑ»´«Ã½ &#038; Data Global Business Line. Based in Norway, he is a known lecturer, public speaker, and panel moderator. Robert holds a PhD in artificial intelligence from the Technical University in Karlsruhe, Germany.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Generative artificial intelligence (AI) is a step change. While hyped technologies often grab our attention before fading into the background, the potential impact of generative AI continues to increase. What\u2019s more, the revolution is just beginning. Our newly launched Generative AI Lab is here to make sense of the opportunities and challenges that this transformation brings.<\/p>\n","protected":false},"author":263,"featured_media":525961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"756b40de-18a8-4244-8ef0-abb53a6f969c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[219],"content-group":[],"class_list":["post-525958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generative AI Lab: Clearing obstacles and building bridges to a brighter future - ÎÚÑ»´«Ã½ Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fi-en\/2023\/09\/14\/generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI Lab: Clearing obstacles and building bridges to a brighter future\" \/>\n<meta property=\"og:description\" content=\"Generative artificial intelligence (AI) is a step change. 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