{"id":501541,"date":"2022-07-19T10:07:47","date_gmt":"2022-07-19T08:07:47","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=772286"},"modified":"2025-03-18T10:18:36","modified_gmt":"2025-03-18T10:18:36","slug":"connected-marketing-operations","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/fi-en\/solutions\/connected-marketing-operations\/","title":{"rendered":"Connected Marketing Operations"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 25%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Intelligent Business Operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Connected Marketing Operations<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Implement frictionless digital marketing operations<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-factsheet.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download factsheet<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fi-en\/solutions\/connected-marketing-operations\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fi-en\/solutions\/connected-marketing-operations\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Deliver frictionless, digitally-augmented global marketing operations<\/strong><\/h2><p class=\"intro-para-content\">ÎÚÑ»´«Ã½\u2019s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-default\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/YWWXsB55qA4\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Connected Marketing Operations<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function. This drives a range of enhanced business outcomes, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% reduction in cost of operations<\/strong><\/li>\n\n\n\n<li><strong>35% increase in lead conversion rate<\/strong><\/li>\n\n\n\n<li><strong>50% increase in customer reach<\/strong><\/li>\n\n\n\n<li><strong>30% faster speed to market<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-factsheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our brochure<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only is-style-default\"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/a-new-playbook-for-chief-marketing-officers\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/a-new-playbook-for-chief-marketing-officers\/\" aria-label=\"A new playbook for chief marketing officers\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">A new playbook for chief marketing officers<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Last Innovation Nation magazine<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/innovation-nation-autumn-2021\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2021\/10\/ÎÚÑ»´«Ã½_Bsv_Driving-a-seamless-customer-experience.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/innovation-nation-autumn-2021\/\" aria-label=\"Innovation Nation | Autumn 2021\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\"><\/div>\n                                <h3 class=\"card-title\">Innovation Nation | Autumn 2021<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Deliver frictionless, digitally-augmented global marketing operations<\/p>\n","protected":false},"author":33,"featured_media":501542,"parent":477947,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"21885378-5ee6-4db3-85cb-784d338994e2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"{\"x\":\"0.53\",\"y\":\"0.48\"}","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[139],"industry":[],"partners":[],"page-type":[140],"content-group":[],"class_list":["post-501541","page","type-page","status-publish","has-post-thumbnail","hentry","service-intelligent-business-operations","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connected Marketing Operations - ÎÚÑ»´«Ã½ Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fi-en\/solutions\/connected-marketing-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected Marketing Operations\" \/>\n<meta property=\"og:description\" content=\"Deliver frictionless, digitally-augmented global marketing operations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fi-en\/solutions\/connected-marketing-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Finland\" \/>\n<meta property=\"article:modified_time\" 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