{"id":571920,"date":"2025-04-10T11:08:52","date_gmt":"2025-04-10T09:08:52","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=571920"},"modified":"2025-04-10T11:08:53","modified_gmt":"2025-04-10T09:08:53","slug":"grocery-trends-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/grocery-trends-2025\/","title":{"rendered":"Tendencias de la alimentaci\u00f3n en 2025"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Grocery-POV_web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias de la alimentaci\u00f3n en 2025: transformando las tiendas<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/CPR_Grocery-Trends_2025_PoV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">10 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1115422\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1115422\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-como-las-tiendas-de-alimentacion-supermercados-y-los-grandes-comercios-pueden-adoptar-la-tecnologia-en-el-punto-de-venta-para-reducir-costes-y-mejorar-los-margenes-y-la-experiencia-del-cliente\">C\u00f3mo las tiendas de alimentaci\u00f3n, supermercados y los grandes comercios pueden adoptar la tecnolog\u00eda en el punto de venta para reducir costes y mejorar los m\u00e1rgenes y la experiencia del cliente.<\/h3>\n\n\n\n<p>En la era digital actual, no existe &#8220;s\u00f3lo una tienda&#8221;. Los espacios comerciales modernos est\u00e1n evolucionando: de simples lugares para comprar a destinos para descubrir productos, experiencias personalizadas y servicios de valor a\u00f1adido.<\/p>\n\n\n\n<p>La tecnolog\u00eda desempe\u00f1a un papel crucial a la hora de salvar esta distancia, ofreciendo soluciones que mejoran tanto la eficiencia operativa como el compromiso con el cliente. Sin embargo, las inversiones deben evaluarse cuidadosamente, ya que la consecuci\u00f3n de ambos objetivos suele implicar compensaciones entre ambos, as\u00ed como consideraciones pr\u00e1cticas relacionadas con el presupuesto, la integraci\u00f3n y la usabilidad.<\/p>\n\n\n\n<p>En nuestro POV <em><strong>Transformar la tienda<\/strong> <strong>de alimentaci\u00f3n<\/strong><\/em>, exploramos c\u00f3mo las tiendas de comestibles y los grandes comercios pueden adoptar la tecnolog\u00eda en la tienda para abordar las tendencias de la industria de comestibles y, al mismo tiempo, ofrecer experiencias excepcionales que satisfagan las expectativas de los clientes en cuanto a comodidad, personalizaci\u00f3n e interacciones fluidas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-transformacion-digital-del-supermercado-explorando-las-tendencias-del-mercado-de-la-alimentacion-a-traves-de-la-lente-de-la-tecnologia\">Transformaci\u00f3n digital del supermercado: Explorando las tendencias del mercado de la alimentaci\u00f3n a trav\u00e9s de la lente de la tecnolog\u00eda<\/h4>\n\n\n\n<p>En este punto de vista, conocemos c\u00f3mo pueden hacerlo las peque\u00f1as tiendas y los grandes comercios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejora del margen de beneficio bruto mediante<strong> soluciones innovadoras, como la planificaci\u00f3n de la demanda impulsada por IA y la gesti\u00f3n inteligente de inventarios<\/strong>, la fijaci\u00f3n din\u00e1mica de precios, las etiquetas electr\u00f3nicas para estanter\u00edas (ESL) y los sistemas de punto de venta (TPV) conectados.<\/li>\n\n\n\n<li><strong>Aprovecha las tendencias tecnol\u00f3gicas<\/strong>, como la trazabilidad digital, el blockchain y los sensores habilitados para IoT, para reforzar el cumplimiento de la normativa de seguridad alimentaria.<\/li>\n\n\n\n<li>Abordar los costes laborales mediante el aumento digital, como la <strong>automatizaci\u00f3n de inventarios<\/strong>, la rob\u00f3tica y las aplicaciones de asistencia a los empleados basadas en inteligencia artificial.<\/li>\n\n\n\n<li>Gestionar la tecnolog\u00eda mediante funciones de cadena de suministro en tienda de \u00faltima generaci\u00f3n y un sistema automatizado de realizaci\u00f3n de pedidos.<\/li>\n\n\n\n<li>Mejarar la experiencia del cliente mediante soluciones de cobro innovadoras, cajas interactivas, aplicaciones y herramientas de orientaci\u00f3n y c\u00f3digos QR.<\/li>\n\n\n\n<li>Mejorar la experiencia en la tienda en general, aprovechando las tendencias de valor a\u00f1adido como asistentes de compra digitales y redes de medios minoristas (RMN) y otros puntos de contacto digitales con el cliente.<\/li>\n\n\n\n<li>Reduzca los residuos mediante sistemas de supervisi\u00f3n basados en IA, soluciones avanzadas de software algor\u00edtmico, tecnolog\u00eda RFID y visi\u00f3n por ordenador.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/CPR_Grocery-Trends_2025_PoV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar ahora<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Otros informes<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/lo-que-importa-al-consumidor-de-hoy-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source 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https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/lo-que-importa-al-consumidor-de-hoy-2025\/\" aria-label=\"Lo que importa al consumidor de hoy 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">ÎÚÑ»´«Ã½ Research Institute<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\">\n                                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srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Customer-centric_grocery-offer-banner.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Customer-centric_grocery-offer-banner.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Customer-centric_grocery-offer-banner.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Customer-centric_grocery-offer-banner.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\n\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Customer-centric_grocery-offer-banner.jpg\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t           <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t <div class=\"\"><\/div>\n\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n                  <div class=\"row\">\n\t\t\t\t\t\t  \t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Digital Core for Grocery\">Digital Core for Grocery<\/h3>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Gaining the edge in a new era of retail grocery.\">Gaining the edge in a new era of retail grocery.<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"btnDiv\">\t<a class=\"more2\" data-maxlength=\"24\"  aria-label=\"Read more sobre Digital Core for Grocery\"  title=\"Opens in new window\" tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/solutions\/digital-core-for-grocery\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\" >\n\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=1200&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=600&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\n\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_Digital-core-for-grocery.jpg\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t           <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t <div class=\"\"><\/div>\n\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper largeDevice\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t<button class=\"slider-prev\" aria-label=\"anterior\" tabindex=\"-1\"><\/button>\n\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t<button class=\"slider-next inactive\" aria-label=\"siguiente\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a nuestros expertos<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/MG_0559_edit.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t<!-- <img decoding=\"async\" src=\"\" alt=\"\"\/> -->\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/juanmanuelsg\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Juan Manuel S\u00e1nchez<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <span class=\"box-position\"> -->\n\t\t\t\t\t\t\t\t\t\t<span>Responsable Sector Gran Consumo, Retail y Distribuci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<!-- <\/span> -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/juanmanuelsg\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/09\/DSC1447.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t<!-- <img decoding=\"async\" src=\"\" alt=\"\"\/> -->\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anamosquera\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Ana Mosquera<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <span class=\"box-position\"> -->\n\t\t\t\t\t\t\t\t\t\t<span>EVP TMT, ETU, CPRD and Services Market Head at ÎÚÑ»´«Ã½ Spain<\/span>\n\t\t\t\t\t\t\t\t\t<!-- <\/span> -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anamosquera\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>En la era digital actual, no existe &#8220;s\u00f3lo una tienda&#8221;. Los espacios comerciales modernos est\u00e1n evolucionando: de simples lugares donde comprar a destinos para descubrir productos, experiencias personalizadas y servicios de valor a\u00f1adido.<\/p>\n","protected":false},"author":189,"featured_media":571921,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[46],"brand":[],"service":[163],"industry":[36,152],"partners":[],"content-group":[],"class_list":["post-571920","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience","industry-consumer-products","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de alimentaci\u00f3n 2025: transformando las tiendas<\/title>\n<meta name=\"description\" content=\"C\u00f3mo las tiendas de alimentaci\u00f3n, supermercados y los grandes comercios pueden adoptar la tecnolog\u00eda en el punto de venta para reducir costes y mejorar los m\u00e1rgenes y la experiencia del cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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