{"id":551858,"date":"2023-11-20T13:09:36","date_gmt":"2023-11-20T12:09:36","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=551858"},"modified":"2025-03-12T08:19:30","modified_gmt":"2025-03-12T07:19:30","slug":"why-cx-teams-need-to-take-a-leadership-role-in-their-companys-generative-ai-strategy","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/why-cx-teams-need-to-take-a-leadership-role-in-their-companys-generative-ai-strategy\/","title":{"rendered":"Por qu\u00e9 los equipos de CX deben asumir un papel de liderazgo en la estrategia de IA generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:67% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Por qu\u00e9 los equipos de CX deben asumir un papel de liderazgo en la estrategia de IA generativa<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/ÎÚÑ»´«Ã½_CX-Generative-AI-PoV_13902e.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download our PoV<\/span><span class=\"type\">317 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452&amp;text=%3Cstrong%3EWhy%20CX%20teams%20need%20to%20take%20a%20leadership%20role%20in%20their%20company%E2%80%99s%20generative%20AI%20strategy%3C%2Fstrong%3E\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452&amp;text=%3Cstrong%3EWhy%20CX%20teams%20need%20to%20take%20a%20leadership%20role%20in%20their%20company%E2%80%99s%20generative%20AI%20strategy%3C%2Fstrong%3E\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-la-ia-generativa-gen-ai-representa-la-proxima-evolucion-de-los-sistemas-de-ia-caracterizada-por-su-capacidad-para-aprender-adaptarse-y-colaborar-de-formas-que-antes-estaban-reservadas-a-la-inteligencia-humana\">La IA generativa (gen AI) representa la pr\u00f3xima evoluci\u00f3n de los sistemas de IA, caracterizada por su capacidad para aprender, adaptarse y colaborar de formas que antes estaban reservadas a la inteligencia humana.<\/h2>\n\n\n\n<p>En su informe <strong>Aprovechando el valor de la IA generativa<\/strong>, el <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/instituto-investigacion\/\">Instituto de Investigaci\u00f3n ÎÚÑ»´«Ã½ <\/a>se\u00f1al\u00f3 que el 96 por ciento de los ejecutivos encuestados han incluido la tecnolog\u00eda en su agenda. Dicho esto, muchos l\u00edderes no est\u00e1n seguros de c\u00f3mo empezar. La IA generativa ha surgido como una tecnolog\u00eda revolucionaria que promete remodelar todas las industrias y redefinir la forma en que las personas interact\u00faan con las organizaciones. Los beneficios potenciales son asombrosos, pero las empresas deben comprender que aprovechar todo el potencial de la IA depende de una preparaci\u00f3n cuidadosa.<\/p>\n\n\n\n<p>En esta sesi\u00f3n de preguntas y respuestas con Ollie East de ÎÚÑ»´«Ã½, jefe de estrategia de comercializaci\u00f3n y l\u00edder de GenAI CX de EE. UU.; Shawn Goodin, estratega principal de MarTech, datos de clientes e inteligencia artificial; y Pranav Kumar, l\u00edder empresarial digital, de datos e IA, analizan por qu\u00e9 los equipos de CX necesitan un lugar en la mesa de la IA de generaci\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/ÎÚÑ»´«Ã½_CX-Generative-AI-PoV_13902e.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar PoV<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":551859,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"157133c7-b6ef-411b-9f40-cabc1416885b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"","featured_focal_points":"{\"x\":0.55,\"y\":0.33}"},"tags":[],"research-and-insight-type":[85],"theme":[46,50],"brand":[30],"service":[163,45,170],"industry":[],"partners":[],"content-group":[],"class_list":["post-551858","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","theme-data-and-ai","brand-capgemini","service-customer-experience","service-customer-experience-customer-first","service-data-ai"],"yoast_head":"<!-- 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