{"id":546326,"date":"2023-06-16T17:42:59","date_gmt":"2023-06-16T15:42:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=912840"},"modified":"2025-03-12T08:31:44","modified_gmt":"2025-03-12T07:31:44","slug":"taking-control-of-generative-ai","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/taking-control-of-generative-ai\/","title":{"rendered":"Tomar el control de la IA generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:94% 86%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tomar el control de la IA generativa<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/POV_CustomGenerativeAiForEnterprise2023_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar punto de vista<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-la-exageracion-que-rodea-las-capacidades-de-la-ia-generativa-es-inmensa-si-bien-la-ia-generativa-existe-desde-hace-tiempo-el-lanzamiento-de-modelos-basicos-como-chatgpt-ha-despertado-un-gran-interes-en-la-tecnologia-lo-que-ha-llevado-a-una-tasa-de-adopcion-sin-precedentes\">La exageraci\u00f3n que rodea las capacidades de la IA generativa es inmensa. Si bien la IA generativa existe desde hace tiempo, el lanzamiento de modelos b\u00e1sicos como ChatGPT ha despertado un gran inter\u00e9s en la tecnolog\u00eda, lo que ha llevado a una tasa de adopci\u00f3n sin precedentes.<\/h2>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\">Gartner<\/a>, el 70% de las organizaciones globales actualmente est\u00e1n probando la IA Generativa.<\/p>\n\n\n\n<p>Si bien el mercado ya est\u00e1 cambiando para acercar la IA generativa al uso comercial, las organizaciones deben considerar varios factores para aprovechar al m\u00e1ximo estos grandes modelos.<\/p>\n\n\n\n<p>En este punto de vista, intentamos conocer c\u00f3mo se pueden ajustar los modelos b\u00e1sicos integrando el conocimiento de la empresa para crear inteligencia personalizada que satisfaga las necesidades comerciales, produciendo los resultados correctos y garantizando la seguridad y la privacidad de los datos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/POV_CustomGenerativeAiForEnterprise2023_.pdf\">Descargar Punto de Vista<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Si bien la IA generativa existe desde hace alg\u00fan tiempo, el lanzamiento de modelos b\u00e1sicos como ChatGPT ha despertado un gran inter\u00e9s en la tecnolog\u00eda.<\/p>\n","protected":false},"author":23,"featured_media":546327,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"431fc9ca-7c65-4b71-954c-f8281f74248f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and AI","featured_focal_points":""},"tags":[186],"research-and-insight-type":[85],"theme":[50],"brand":[30],"service":[170],"industry":[152,88],"partners":[],"content-group":[],"class_list":["post-546326","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-ia","research-and-insight-type-point-of-view","theme-data-and-ai","brand-capgemini","service-data-ai","industry-retail","industry-retail-wholesale-trade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tomar el control de la IA generativa - ÎÚÑ»´«Ã½ Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/taking-control-of-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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