{"id":523797,"date":"2021-11-10T09:10:00","date_gmt":"2021-11-10T09:10:00","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=523797"},"modified":"2025-03-12T09:18:05","modified_gmt":"2025-03-12T08:18:05","slug":"economia-circular-para-un-futuro-sostenible","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/economia-circular-para-un-futuro-sostenible\/","title":{"rendered":"Econom\u00eda circular para un futuro sostenible"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2021\/04\/ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero.jpg\" class=\"header-img header-img-d\" alt=\"ÎÚÑ»´«Ã½_Solution_Data-for-Net-Zero\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Econom\u00eda circular para un futuro sostenible<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Final-Infographic-Circular-Economy-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Final-Info&#8230;<\/span><span class=\"type\">201 KB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Circular-Economy_08112021_v9_web-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Circular-E&#8230;<\/span><span class=\"type\">6 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523797\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523797&amp;text=Econom%C3%ADa%20circular%20para%20un%20futuro%20sostenible\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523797&amp;text=Econom%C3%ADa%20circular%20para%20un%20futuro%20sostenible\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>El camino hacia el desarrollo sostenible es circular<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>La econom\u00eda circular puede obstaculizar la degradaci\u00f3n ambiental y el cambio clim\u00e1tico y reducir nuestra dependencia de recursos al tiempo que ofrece oportunidades y beneficios econ\u00f3micos y promueve el desarrollo sostenible. Pero, \u00bfqu\u00e9 piensan los consumidores? \u00bfLas empresas est\u00e1n haciendo los deberes? Quer\u00edamos averiguarlo.<\/p>\n\n\n\n<p>Para el \u00faltimo informe del <a href=\"https:\/\/www.capgemini.com\/es-es\/suscripcion-al-instituto-de-investigacion-de-capgemini\/\">ÎÚÑ»´«Ã½ Research Institute,<\/a> <em><strong>Econom\u00eda circular para un futuro sostenible, c<\/strong><\/em><strong>\u00f3mo pueden las empresas animar a los consumidores y hacer la transici\u00f3n a una econom\u00eda circular, <\/strong>entrevistamos a casi 8.000 consumidores en EE.UU, Reino Unido, la UE y APAC y hablamos con acad\u00e9micos, expertos de la industria, startups, y think tanks activos en el campo de la econom\u00eda circular.<\/p>\n\n\n\n<p>Descubrimos que, si bien los consumidores son conscientes del problema del desperdicio y la escasez de recursos y est\u00e1n interesados \u200b\u200ben participar en iniciativas de econom\u00eda circular y pr\u00e1cticas de consumo consciente, se enfrentan a obst\u00e1culos importantes, especialmente en t\u00e9rminos de conveniencia, acceso, coste e informaci\u00f3n. Adem\u00e1s, a pesar de que est\u00e1n claramente alineados cuando se trata de residuos de alimentos y pl\u00e1sticos, por ejemplo, siguen siendo reticentes en otras \u00e1reas, especialmente en compartir, alquilar o comprar de segunda mano. Esto lleva al consenso, tanto de los consumidores como de las propias organizaciones, de que las empresas no est\u00e1n haciendo lo suficiente.<\/p>\n\n\n\n<p>Para escalar sus pr\u00e1cticas de econom\u00eda circular, las organizaciones deben adoptar principios de dise\u00f1o circular e identificar modelos de negocio que no solo est\u00e9n impulsados \u200b\u200bpor las ventas de productos. Al replantear las cadenas de valor y suministro y colaborar m\u00e1s dentro de sus ecosistemas y con gobiernos, legisladores, acad\u00e9micos, think tanks, proveedores, vendedores, clientes y nuevas empresas innovadoras, las organizaciones pueden impulsar sus iniciativas circulares. Al aprovechar las tecnolog\u00edas emergentes y promover el desarrollo de habilidades, el cambio cultural y la responsabilidad, pueden sentar bases s\u00f3lidas para una mentalidad circular internamente y al proporcionar informaci\u00f3n, generar confianza y conciencia, y cambiar la mentalidad, pueden hacer lo mismo por sus consumidores.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre la econom\u00eda circular, <a href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Circular-Economy_08112021_v9_web-1.pdf\">descarga el informe<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":546383,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a93f6e7e-c3a4-4c8a-811a-409126727b0c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[338],"theme":[46,55,93],"brand":[336],"service":[163,135],"industry":[681],"partners":[],"content-group":[],"class_list":["post-523797","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-customer-first","theme-emerging-technologies","theme-sustainability","brand-capgemini-research-institute","service-customer-experience","service-sustainability","industry-energy"],"yoast_head":"<!-- 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