{"id":523766,"date":"2022-03-23T08:53:00","date_gmt":"2022-03-23T08:53:00","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=523766"},"modified":"2025-03-12T09:11:07","modified_gmt":"2025-03-12T08:11:07","slug":"descubriendo-el-valor-de-la-salud-conectada","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/descubriendo-el-valor-de-la-salud-conectada\/","title":{"rendered":"Descubriendo el valor de la salud conectada"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3.jpg\" class=\"header-img header-img-d\" alt=\"DotCom_Banner_1200x350-3\" style=\"object-fit:cover;object-position:71% 60%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Descubriendo el valor de la salud conectada<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Final-Web-Version-Connected-Health-1-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Final-Web-&#8230;<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Final-Infographic-Connected-Health-1-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Final-Info&#8230;<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523766\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523766&amp;text=Descubriendo%20el%20valor%20de%20la%20salud%20conectada\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&amp;p=523766&amp;text=Descubriendo%20el%20valor%20de%20la%20salud%20conectada\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La pandemia de COVID-19 ha acelerado el uso de tecnolog\u00edas digitales en el sector de la salud. La salud conectada, que se encuentra a medio camino entre la atenci\u00f3n digital y la presencial, se ve como una forma de aprovechar el poder de las nuevas tecnolog\u00edas para mejorar la participaci\u00f3n del paciente y los resultados de salud.<\/p>\n\n\n\n<p>Hist\u00f3ricamente, los intentos de introducir innovaci\u00f3n en el sector de la salud se han visto obstaculizados por una multitud de factores. Pero, \u00bfha llevado la pandemia a un punto de inflexi\u00f3n tecnol\u00f3gico en el que al sector de la salud puede verse transformado por la salud conectada?<\/p>\n\n\n\n<p>En el informe m\u00e1s reciente del <strong>Instituto de Investigaci\u00f3n de ÎÚÑ»´«Ã½<\/strong>,<em> Descubriendo el valor de la salud conectada: \u00bfPor qu\u00e9 ahora es el momento de transformaci\u00f3n para las empresas biofarmac\u00e9uticas?<\/em>, buscamos responder a esta pregunta. Con este fin, entrevistamos a 523 ejecutivos de los sectores sanitario, farmac\u00e9utico y biotecnol\u00f3gico. Lo que descubrimos es que los ejecutivos biofarmac\u00e9uticos ven un gran potencial en la salud conectada, pero sus organizaciones han tardado en implementar y escalar nuevos proyectos; solo el 16 % de los encuestados ha promocionado productos de salud conectados. <strong>Destacamos seis acciones clave<\/strong> que las empresas biofarmac\u00e9uticas pueden tomar para cerrar esta brecha y escalar sus productos y servicios de salud conectados de manera efectiva:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Definir una estrategia comercial de salud conectada alineada con los planes de portfolio de productos establecidos.<\/li>\n\n\n\n<li>Dise\u00f1ar productos de salud conectada para impulsar un valor y unos resultados medibles.<\/li>\n\n\n\n<li>Construir un ecosistema de datos que promueva el intercambio de datos y la interoperabilidad dentro y fuera de la organizaci\u00f3n.<\/li>\n\n\n\n<li>Mejorar el talento en datos, ciencia del comportamiento y desarrollo \u00e1gil.<\/li>\n\n\n\n<li>Centralizar la gobernanza, el modelo operativo y las estructuras financieras de la salud conectada para impulsar el crecimiento y la coordinaci\u00f3n normativa.<\/li>\n\n\n\n<li>Construir un ecosistema de salud conectada que proporcione una estructura y unos l\u00edmites, pero que tambi\u00e9n adopte innovaciones abiertas.<\/li>\n<\/ol>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre el potencial transformador de la salud conectada y conocer las acciones a valorar para desarrollar y escalar su cartera de salud conectada, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Final-Web-Version-Connected-Health-1.pdf\">descarga el informe<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":523770,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[147],"research-and-insight-type":[338],"theme":[50,55,371,71],"brand":[336],"service":[29,38,170,52,160,166],"industry":[66,73],"partners":[],"content-group":[],"class_list":["post-523766","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-emerging-technologies","research-and-insight-type-report","theme-data-and-ai","theme-emerging-technologies","theme-esg","theme-intelligent-industry","brand-capgemini-research-institute","service-business-innovation-transformation","service-core-transformation-enterprise-management","service-data-ai","service-digital-manufacturing-engineering-intelligent-industry","service-intelligent-business-operations","service-intelligent-industry","industry-healthcare","industry-life-sciences"],"yoast_head":"<!-- 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