{"id":5514,"date":"2022-12-14T11:39:31","date_gmt":"2022-12-14T11:39:31","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647249"},"modified":"2025-03-12T06:08:48","modified_gmt":"2025-03-12T05:08:48","slug":"inventive-consumer-brand-experience","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/es-es\/soluciones\/inventive-consumer-brand-experience\/","title":{"rendered":"Inventive consumer brand experience"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:48% 47%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Inventive consumer brand experience<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/soluciones\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/soluciones\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Tus marcas necesitan redefinir sus relaciones con los clientes para estar mejor conectadas, ser m\u00e1s emp\u00e1ticas y ser m\u00e1s relevantes en su vida cotidiana.<\/h2><p class=\"intro-para-content\"><br>Esas relaciones son fundamentales para construir la reputaci\u00f3n de sus marcas en una sociedad que vive en l\u00ednea. Tus marcas necesitan la fuerza para prosperar en un mundo de redes sociales, personas influyentes y microtendencias.<br><br>Con Inventive Consumer Brand Experience, ayudamos a las empresas de productos de consumo a crear valor sostenible mediante la creaci\u00f3n de capacidades integrales para la participaci\u00f3n de consumidores y compradores.<br><br>ÎÚÑ»´«Ã½ ayuda a las marcas a mantenerse relevantes mientras navegan por una serie de cambios importantes en nuestro mundo en constante transformaci\u00f3n. Las marcas deben tener una visi\u00f3n m\u00e1s amplia de c\u00f3mo viven las personas y volverse omnipresentes en esas vidas. Las marcas solo pueden hacer eso brindando experiencias m\u00e1s significativas.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-solo-las-marcas-con-un-proposito-prosperaran\">Solo las marcas con un prop\u00f3sito prosperar\u00e1n<\/h4>\n\n\n\n<p>Los clientes quieren que sus marcas compartan sus valores, convicciones y preocupaciones. Para empatizar con los clientes, las marcas deben adoptar un prop\u00f3sito que genere valor social y se ponga en acci\u00f3n interna, externa y profundamente dentro de la cadena de suministro. La Experiencia de Marca del Consumidor Inventiva ayuda a las marcas a dejar de obsesionarse con el consumo y adoptar un prop\u00f3sito que genere valor social, convirti\u00e9ndose en una parte integral de la vida de los clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/01\/Inventive-Consumer-Brand-Experience.png\" alt=\"\" class=\"wp-image-647254\" style=\"width:500px;height:430px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-los-datos-deben-impulsar-el-desarrollo-de-su-marca\">Los datos deben impulsar el desarrollo de su marca<\/h4>\n\n\n\n<p>El proceso de desarrollo estrat\u00e9gico tambi\u00e9n necesita un reinicio. Trabajamos con las marcas para pasar de planes y procesos est\u00e1ticos a una planificaci\u00f3n inteligente \u00e1gil y fluida. A medida que las empresas de productos de consumo reconsideran su enfoque de marketing basado en datos, pasan de optimizar el proceso de venta a maximizar todo el proceso de desarrollo de marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ofertas-flexibles-adaptadas-a-su-vision-usted-a-escala\">Ofertas flexibles, adaptadas a su visi\u00f3n: usted a escala<\/h4>\n\n\n\n<p>La experiencia de marca inventiva del consumidor reinventa las capacidades de las empresas de productos de consumo en las cuatro \u00e1reas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compromiso impulsado por el conocimiento Poner los conocimientos en el centro de la decisi\u00f3n de compromiso del consumidor<\/li>\n\n\n\n<li>El futuro del marketing relacional Construir valor de marca a trav\u00e9s de un compromiso bidireccional personalizado relevante con los consumidores.<\/li>\n\n\n\n<li>Ganar con el contenido Entregar el contenido correcto, en el momento correcto, en el momento correcto para atraer a los consumidores y compradores.<\/li>\n\n\n\n<li>Compromiso disruptivo del comprador. Comprender e implementar la estrategia de canal adecuada y las activaciones minoristas en el camino hacia la compra.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solo-la-verdadera-empatia-gana-corazones-y-mentes\">Solo la verdadera empat\u00eda gana corazones y mentes.<\/h4>\n\n\n\n<p>La mayor\u00eda de las empresas de productos de consumo saben que el entorno est\u00e1 cambiando r\u00e1pidamente, pero conocer las tendencias cambiantes no es suficiente. El desaf\u00edo es saber hacia d\u00f3nde se dirigen las tendencias. C\u00f3mo analizar datos y conocimientos. Y c\u00f3mo orquestar una respuesta r\u00e1pida y exitosa. Sobre todo, necesita conocer los corazones y las mentes de sus clientes si quiere ganarlos y conservarlos. La Experiencia de Marca del Consumidor Inventiva le permite construir relaciones verdaderamente emp\u00e1ticas con sus clientes, basadas en una verdadera comprensi\u00f3n de sus preocupaciones, sus valores y sus necesidades diarias.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Tendencias<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/el-cliente-en-el-centro-gracias-al-marketing-conectado\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Pon a tu cliente primero con marketing conectado<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Aborde la complejidad y mejore la eficiencia del ecosistema de marketing<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/una-nueva-guia-para-directores-de-marketing\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Un nuevo libro de jugadas para directores de marketing<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Por qu\u00e9 los CMO deber\u00edan habilitar el marketing en tiempo real para impulsar un crecimiento sostenido<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/noticias\/notas-de-prensa\/investigacion-como-esta-cambiando-la-sostenibilidad-las-preferencias-de-los-consumidores\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/02\/sustainability.png?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">C\u00f3mo la sostenibilidad est\u00e1 cambiando fundamentalmente las preferencias de los consumidores<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Para las organizaciones de CPR, el verde es el nuevo negro<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Experiencia de marca del consumidor inventivo\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Experiencia de marca del consumidor inventivo<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">Nuevas formas de involucrar a los consumidores con energ\u00eda y prop\u00f3sito.<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_ÎÚÑ»´«Ã½_Invent.svg\" alt=\"ÎÚÑ»´«Ã½ Engineering\"\/><\/div><\/div><a aria-label=\"Saber m\u00e1s sobre Experiencia de marca del consumidor inventivo\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Descargar folleto<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Descargar folleto sobre Experiencia de marca del consumidor inventivo\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:20% 100%\" loading=\"lazy\"\/><\/picture><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"featured_media":15687,"parent":537594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[0],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"164","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[164],"partner_type":[],"service":[163],"industry":[],"partners":[],"page-type":[339],"content-group":[],"class_list":["post-5514","page","type-page","status-publish","has-post-thumbnail","hentry","brand-capgemini-invent","service-customer-experience","page-type-solutions"],"yoast_head":"<!-- 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