{"id":554744,"date":"2024-02-21T12:21:07","date_gmt":"2024-02-21T11:21:07","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=client-story&#038;p=554744"},"modified":"2025-03-11T08:23:15","modified_gmt":"2025-03-11T07:23:15","slug":"maxeda-enriches-the-customer-experience-with-google-cloud-and-sap","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/maxeda-enriches-the-customer-experience-with-google-cloud-and-sap\/","title":{"rendered":"Maxeda enriches the customer experience with Google Cloud and SAP"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2022\/12\/Maxeda-banner-image-final.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:45% 31%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Maxeda enriches the customer experience with Google Cloud and SAP<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Maxeda DIY Group<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: The Netherlands<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Consumer products<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/maxeda-enriches-the-customer-experience-with-google-cloud-and-sap\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/maxeda-enriches-the-customer-experience-with-google-cloud-and-sap\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The leading DIY retailer collaborated with ÎÚÑ»´«Ã½ to build an agile and stable IT landscape that enables the seamless integration of several business models, superior performance of multiple business processes, and is ready for innovation and possible future disruptions<\/h2><p class=\"intro-para-content\"><strong>Client Challenge: <\/strong>Maxeda wanted to migrate its data infrastructure to an environment that was agile yet stable, enabling the delivery of a richer omnichannel experience through the delivery of a holistic view of customers and products while analyzing data better and faster.<br><br><strong>Solution: <\/strong>Relying on ÎÚÑ»´«Ã½ for support, Maxeda migrated to the Google Cloud, which improved cost efficiency, and upgraded to SAP S\/4HANA to ensure seamless integration with SAP\u2019s data and analytics portfolio.<br><br><strong>Benefits:<\/strong><\/p><ul class=\"box-list\"><li>Greater cost efficiency<\/li><li>Superior performance of several business processes<\/li><li>Expanded analytics capabilities<\/li><li>Improved and more personalized customer experience<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/RWys1VifD9k\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis stores in the Netherlands and Brico and BricoPlanit stores in Belgium and Luxembourg. Customer expectations in the retail industry have undergone a massive change due to technological innovation. This has pushed organizations to transform their customer experience to become data-driven, relevant, and personally curated.<\/p>\n\n\n\n<p>To stay ahead of the curve, Maxeda wanted to up its digital transformation game as part of making itself agile and scalable while improving the company\u2019s ability to support its customers\u2019 needs. Creating the kind of experience envisioned by the business necessitated an agile yet stable environment to host SAP S\/4HANA with efficient connectivity to the existing systems and processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-migration-towards-smoother-integration-of-business-processes-and-models\">Migration towards smoother integration of business processes and models<\/h2>\n\n\n\n<p>Based on their past relationship and Maxeda\u2019s desire for a partner with extensive retail experience, the DIY retailer collaborated with ÎÚÑ»´«Ã½ to tailor an end-to end solution that fit the company\u2019s needs.<\/p>\n\n\n\n<p>Erik Cuypers, Group CIO from Maxeda, explains: \u201cOur relationship with ÎÚÑ»´«Ã½ goes beyond a purely transactional one. It is one where we both understand and align our goals and work together towards success. In this endeavor, ÎÚÑ»´«Ã½, based on their own technical expertise as well as their understanding of our landscape and needs, proactively suggested moving to the public cloud, as that would not only bring us cost benefits, but prepare us for any disruptions in the future.\u201d<\/p>\n\n\n\n<p>To realize Maxeda\u2019s future vision, the partners agreed to develop an environment that was agile, stable, easy to upgrade, and future ready. In addition, Maxed and ÎÚÑ»´«Ã½ partnered with Google to reap the full benefits of such an environment.<\/p>\n\n\n\n<p>In the early days of the project, Maxeda and <a href=\"https:\/\/www.capgemini.com\/about-us\/technology-partners\/google-cloud\/\">ÎÚÑ»´«Ã½ met with the Google Cloud<\/a> team to tailor the solution to fit the project\u2019s requirements. Firstly, through close cooperation, the three organizations facilitated the migration of Maxeda\u2019s infrastructure to Google Cloud with a dedicated project team overseeing the entire process from day one all the way to the go-live date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Cloud delivers flexibility and efficiency<\/h2>\n\n\n\n<p>Beyond lowering costs, the solution also expanded Maxeda\u2019s access to data analytics. By upgrading to S\/4HANA, the partners ensured a seamless integration with SAP\u2019s data and analytics portfolio.<\/p>\n\n\n\n<p>Theo Van Roekel, Market Unit Leader for Consumer Products, Retail and Distribution (CPRD) at ÎÚÑ»´«Ã½ Netherlands, adds: \u201cGoing forward, it is better to make use of the public cloud instead of running our own data centers and in this case, we have already started to see marked improvements in performance. Google Cloud brings in a flexibility of scaling up or down that might be needed for a temporary peak season of activity or to tackle trickle down effects of any unplanned macro event. Most importantly, we live in uncertain times where products and systems are evolving very fast, and this infrastructure can deal with that kind of change.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bolstering the ecosystem to be future-ready<\/h2>\n\n\n\n<p>By the end of the project, Maxeda possessed a modern, agile, and stable infrastructure that prepared the company for potential innovations by being able to easily undergo future upgrades. The solution seamlessly blended business processes and business models in a way that now facilitates a holistic view of the company\u2019s customers and products. This enables Maxeda to elevate its customer-first approach by better understanding customer needs in terms of service and products. As a result, the business is better positioned to provide an omnichannel client experience.<\/p>\n\n\n\n<p>To get the best out of this solution, Maxeda and ÎÚÑ»´«Ã½ have created a data architecture roadmap and planned landscape development for the next 5 years. This will not only bolster the retailer\u2019s ecosystem, but also ensure that it stays at the forefront of the market.<\/p>\n\n\n\n<p>For more information, please visit www.capgemini.nl<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The leading DIY retailer collaborated with ÎÚÑ»´«Ã½ to build an agile and stable IT landscape that enables the seamless integration of several business models, superior performance of multiple business processes, and is ready for innovation and possible future 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