{"id":648541,"date":"2022-02-02T07:39:03","date_gmt":"2022-02-02T06:39:03","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=research-and-insight&#038;p=648541"},"modified":"2025-03-19T10:37:57","modified_gmt":"2025-03-19T10:37:57","slug":"what-matters-to-todays-consumer","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/what-matters-to-todays-consumer\/","title":{"rendered":"What matters to today&#8217;s consumer"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/ÎÚÑ»´«Ã½_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">What Matters to tODAY&#8217;s Consumer<\/h1><\/div><h2 class=\"reasearchInsightTitle\">2022 consumer behavior tracker for the Consumer Products and Retail industries<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/CRI_What-matters-to-todays-consumer_Final-Web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download full report<\/span><span class=\"type\">6 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/CRI_What-matters-to-todays-consumer_Infographic_Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/Summary_Report_What-matters-to-todays-Consumer.pdf\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download summary report<\/span><span class=\"type\">847 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro pt48\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/what-matters-to-todays-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/what-matters-to-todays-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">New research series shows consumers want consumer products and retail brands to be sustainable, purposeful, and to contribute positively to society.<br><a href=\"https:\/\/meettheboss.com\/events\/data-makes-us-human\/\"><\/a><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-video-theme\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">What matters to today&#8217;s consumer<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">10,000 people, 10 countries, 1 question<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/uhoKempi_hA\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>As the world emerges from the shadow of the pandemic, many of the trends and changes in consumption patterns it sparked are set to stay. To report on and measure these seismic shifts, the ÎÚÑ»´«Ã½ Research Institute is launching a new annual research series dedicated to the consumer products and retail segments.<\/p>\n\n\n\n<p>In the inaugural installment of this series,&nbsp;<em>What matters to today\u2019s consumer<\/em>, we surveyed over 10,000 consumers in 10 countries to find out what shoppers are really looking for in products and retailers and what they think about broader trends.<\/p>\n\n\n\n<p>What we found is that consumers are slowly flocking back to physical stores, but online shopping is as popular as ever. In categories such as grocery or health and beauty, efficient delivery and fulfillment services are more important than in-store experience. This is especially true since shoppers are ordering more directly from brands. Finally, consumers\u2019 top priorities are healthy, sustainable living \u2013 and they are making purchases that reflect this.<\/p>\n\n\n\n<p>For brands and retailers, these trends require a broad transformation from strategy to product development, digital, analytics, operations, and marketing. But they also offer lucrative opportunities. To capitalize on them, brands and retailers should analyze first-party consumer data to customize new products and services for specific customer segments. In so doing, they should develop an omnichannel strategy that incorporates the roles of in-store, ecommerce, direct to consumer, and marketplaces. Finally, they should position delivery and fulfillment services as a growth driver and set more competitive prices for sustainable products.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-purple-theme\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><div class=\"carWheelImgWrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2022\/02\/consumer.jpg?w=800&amp;quality=70\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:83% 47%\" loading=\"lazy\"\/><\/div><\/div><div class=\"  col-md-12 col-lg-6\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\"><strong>Fill out the form below to receive updates on future content for this series:\u00a0<\/strong><\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_562336_3432247304\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_516307_3200_2317356082\" name=\"_mf_516307_3200\" placeholder=\"First Name\" required \/><label for=\"_mf_516307_3200_2317356082\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_516307_3592_127662826\" name=\"_mf_516307_3592\" placeholder=\"Last Name\" required \/><label for=\"_mf_516307_3592_127662826\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_516307_5248_3730645325\" name=\"_mf_516307_5248\" placeholder=\"Email\" required \/><label for=\"_mf_516307_5248_3730645325\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_516307_8709_990838500\" name=\"_mf_516307_8709\" placeholder=\"Company\" required \/><label for=\"_mf_516307_8709_990838500\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_516307_6808_1956408067\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_516307_6808[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_516307_6808_1956408067\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to ÎÚÑ»´«Ã½ collecting &amp; processing my personal data to allow me to receive information on ÎÚÑ»´«Ã½ services. 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