{"id":631939,"date":"2021-10-11T14:11:07","date_gmt":"2021-10-11T14:11:07","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=research-and-insight&#038;p=631939"},"modified":"2025-03-19T09:50:16","modified_gmt":"2025-03-19T09:50:16","slug":"a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","title":{"rendered":"A new way to serve: The next big opportunity for FMCG and retail"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportunity-for-FMCG-and-retail.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:41% 43%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">A New Way to Serve: The Next Big Opportunity for FMCG and Retail<\/h1><\/div><h2 class=\"reasearchInsightTitle\">How a global pandemic confirmed supply chain management as the next customer-experience battleground for fast-moving consumer goods and retail.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/10\/A-New-Way-to-Serve-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the paper<\/span><span class=\"type\">570 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro pt48\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><p class=\"intro-para-content-withoutTitle\">In the aftermath of the pandemic, the retail and consumer goods industries are not just at a tipping point, but a point of no return. Consumers who hadn\u2019t used digital channels prior to the pandemic are suddenly much more comfortable doing so; those who were already familiar now rely on digital to an even greater degree. The consumer has changed and is unlikely to revert\u2014which means that the industry must follow suit.<br><br>What complicates matters is that digital channels have not replaced traditional stores. Today\u2019s retail revolution is additive in nature: Consumers want more choice. More convenience. More customization. More personalization. More localization.<br><br>In our recent joint paper with <a href=\"https:\/\/www.theconsumergoodsforum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Consumer Goods Forum<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.oracle.com\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Oracle<\/a>, <strong>A New Way to Serve: The Next Big Opportunity for FMCG and Retail, <\/strong>our experts review how these trends are reshaping the global business landscape and how retailers and consumer goods organizations, in particular, must adapt their supply chain to serve the business, defend against future disruptions, and fulfill the brand\u2019s promise to the shopper.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/Jk7dH6r4wxc\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">A new way to serve<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Putting the customer at the center of all that we do.<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><strong>Meet our experts<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/06\/Mazza_Lindsey_High-Res-copy_noCrop-e1625638720347.jpg\" alt=\"\" width=\"231\" height=\"229\"><br><a href=\"https:\/\/www.capgemini.com\/dk-en\/experts\/consumer-products-retail\/lindsey-mazza\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsey Mazza<\/a><br>Global Retail Lead, ÎÚÑ»´«Ã½<br><a href=\"mailto:Lindsey.Mazza@ÎÚÑ»´«Ã½.com\">Lindsey.Mazza@capgemini.com<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/04\/Kees-Jacobs.jpeg\" alt=\"\" width=\"217\" height=\"217\"><br><a href=\"https:\/\/www.capgemini.com\/dk-en\/experts\/consumer-products-retail\/kees-jacobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kees Jacobs<\/a><br>Vice President, Global Consumer Products and Retail, ÎÚÑ»´«Ã½<br><a href=\"mailto:Kees.Jacobs@ÎÚÑ»´«Ã½.com\">Kees.Jacobs@capgemini.com<\/a><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/06\/Untitled-e1625660404132.jpg\" alt=\"\" width=\"225\" height=\"197\"><br><a href=\"https:\/\/www.linkedin.com\/in\/ruediger-hagedorn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ruediger Hagedorn<\/a><br>Director End-to-End Value Chain &amp; Standards<br>The Consumer Goods Forum<br><a href=\"mailto:r.hagedorn@theconsumergoodsforum.com\" target=\"_blank\" rel=\"noreferrer noopener\">r.hagedorn@theconsumergoodsforum.com<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/06\/michael-forhez-e1625638847788.jpg\" alt=\"\" width=\"199\" height=\"200\"><br><a href=\"https:\/\/www.linkedin.com\/in\/michaelforhez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Forhez<\/a><br>Global Managing Director, Consumer Markets<br>Oracle Industry Strategy Group<br><a href=\"mailto:michael.forhez@oracle.com\" target=\"_blank\" rel=\"noreferrer noopener\">michael.forhez@oracle.com<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":830861,"template":"","meta":{"cg_dt_proposed_to":[5,8,18,30,10,14,17,7,26,28,23,29,20,24],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":387,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[72],"theme":[387],"brand":[],"service":[109],"industry":[64,102],"partners":[],"content-group":[],"class_list":["post-631939","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience","industry-consumer-products","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new way to serve: The next big opportunity for FMCG and retail - ÎÚÑ»´«Ã½ Denmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new way to serve: The next big opportunity for FMCG and retail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Denmark\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T09:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\",\"name\":\"A new way to serve: The next big opportunity for FMCG and retail - ÎÚÑ»´«Ã½ Denmark\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg\",\"datePublished\":\"2021-10-11T14:11:07+00:00\",\"dateModified\":\"2025-03-19T09:50:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/dk-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A new way to serve: The next big opportunity for FMCG and retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/\",\"name\":\"ÎÚÑ»´«Ã½ Denmark\",\"description\":\"ÎÚÑ»´«Ã½\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A new way to serve: The next big opportunity for FMCG and retail - ÎÚÑ»´«Ã½ Denmark","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","og_locale":"en_US","og_type":"article","og_title":"A new way to serve: The next big opportunity for FMCG and retail","og_url":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","og_site_name":"ÎÚÑ»´«Ã½ Denmark","article_modified_time":"2025-03-19T09:50:16+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","url":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","name":"A new way to serve: The next big opportunity for FMCG and retail - ÎÚÑ»´«Ã½ Denmark","isPartOf":{"@id":"https:\/\/www.capgemini.com\/dk-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","datePublished":"2021-10-11T14:11:07+00:00","dateModified":"2025-03-19T09:50:16+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#primaryimage","url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","contentUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/dk-en\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"A new way to serve: The next big opportunity for FMCG and retail"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/dk-en\/#website","url":"https:\/\/www.capgemini.com\/dk-en\/","name":"ÎÚÑ»´«Ã½ Denmark","description":"ÎÚÑ»´«Ã½","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"theme_term_info":[{"id":387,"name":"Customer first"}],"industry_term_info":[{"id":64,"name":"Consumer products"},{"id":102,"name":"Retail"}],"services_term_info":[{"id":109,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"A new way to serve: The next big opportunity for FMCG and retail","url":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"tejashripawar"}],"creator":["tejashripawar"],"publisher":{"@type":"Organization","name":"ÎÚÑ»´«Ã½ Denmark","logo":""},"keywords":[],"dateCreated":"2021-10-11T14:11:07Z","datePublished":"2021-10-11T14:11:07Z","dateModified":"2025-03-19T09:50:16Z"},"rendered":"<meta name=\"parsely-title\" content=\"A new way to serve: The next big opportunity for FMCG and retail\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-new-way-to-serve-the-next-big-opportunity-for-fmcg-and-retail\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2021-10-11T14:11:07Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-author\" content=\"tejashripawar\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"featured_image_src":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ÎÚÑ»´«Ã½ Denmark","distributor_original_site_url":"https:\/\/www.capgemini.com\/dk-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/ÎÚÑ»´«Ã½_The-next-big-opportuni.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/631939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":20,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/631939\/revisions"}],"predecessor-version":[{"id":862686,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/631939\/revisions\/862686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media\/830861"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media?parent=631939"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/tags?post=631939"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight-type?post=631939"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/theme?post=631939"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/brand?post=631939"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/service?post=631939"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/industry?post=631939"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/partners?post=631939"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/content-group?post=631939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}