{"id":660854,"date":"2022-03-17T11:35:12","date_gmt":"2022-03-17T10:35:12","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?page_id=660854"},"modified":"2025-10-28T12:12:00","modified_gmt":"2025-10-28T12:12:00","slug":"cornershop","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/dk-en\/solutions\/cornershop\/","title":{"rendered":"CornerShop, the store of tomorrow"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">CornerShop, the store of tomorrow <\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/solutions\/cornershop\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/solutions\/cornershop\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">ÎÚÑ»´«Ã½,\u00a0The Drum\u00a0and\u00a0SharpEnd\u00a0have created\u00a0CornerShop, a live store in London where we transform retail shopping and customer engagement to bring to life the store of tomorrow. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"has-text-align-center\"><strong><strong>Come and visit CornerShop now<\/strong>.<br>25-27 Curtain Road, London, EC2A 3LT<br>Open&nbsp;<strong>Monday-Friday<\/strong>&nbsp;<strong>8:30am-3:30pm<\/strong><\/strong><\/p>\n\n\n\n<p>Inspired by the traditional British&nbsp;<strong>corner shop<\/strong>, this new approach will support retailers and brands as they understand how digital innovation can enable new ways to evolve the customer experience, improve in-store operations and enable consumers to rediscover the joy of in-person retail, through exciting new options to engage and shop.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-cg-sapphire1\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\">CornerShop &#8211; the store of tomorrow<\/h4><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/YWc9Pp7vW8U\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>CornerShop is split into&nbsp;<strong>four corners<\/strong>, each exploring fundamental aspects of the shopping experience: the automated store, the augmented store, the purposeful store and the personalised store. Combining real-life products, the latest technologies and personalised experiences, everything on display in CornerShop has been curated based on insights gathered from deep global research and data analysis, as well as ÎÚÑ»´«Ã½\u2019s real-world expertise from addressing the challenges faced by clients and their customers every day. CornerShop will continue to evolve and introduce more innovative technology concepts to suit the evolving needs of retailers and brands.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cornershop-experiences-nbsp\"><strong>CornerShop experiences<\/strong>&nbsp;<\/h3>\n\n\n\n<p>As a visitor enters the store, their mobile phone becomes the retail experience remote control, leading them through the space, allowing them to engage with the new shopping concepts and experiences on offer, and providing insights on the technologies harnessed, such as Machine Learning (ML), Augmented Reality (AR), computer vision and LIDAR and Photogrammetry.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-seamless-checkout-new-for-2022-nbsp\"><strong>Seamless Checkout\u200b- new for 2022!<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Enabling frictionless\u202fshopping\u202fexperiences\u200b. State-of-the-art computer vision and AI identifies the\u202fproducts you pick up, put back, and keep \u2014 allowing\u202fyou to head home completely checkout-free with a 99%\u202faccuracy rate and receipts that are sent directly to your\u202fmobile app.&nbsp;\u202f&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-your-store-nbsp\"><strong>Your store\u202f<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Using Bluetooth-based location technologies, customers will be greeted with a personalised experience when they enter the store and the ability to customise the physical space to their preference.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-virtual-try-on-nbsp\"><strong>Virtual Try-On\u202f<\/strong>&nbsp;<\/h4>\n\n\n\n<p>This solution explores how users can create their digital twin and then view products on themselves without trying them on physically. When an item is hung up on the virtual try-on display, computer vision and RFID identify the product, convert it into a digital image and map it to the consumer on a full-length smart mirror.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-purposeful-shopping-guidance-nbsp\"><strong>Purposeful shopping guidance\u202f<\/strong>&nbsp;<\/h4>\n\n\n\n<p>&nbsp;Through a combination of the CornerShop mobile app, connected packaging, AR and digital screens \u2013 customers will be able to share their individual needs, preferences, intolerances and sustainability goals, which the store will use to guide them towards the right products to meet their goals through wayfinding, intelligent filtering and relevant product recommendations and insights.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-social-distance-automation-nbsp\"><strong>Social distance automation\u202f<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Cameras and computer vision will be able to measure social distancing in store and ensure regulations, helping store staff manage customer safety.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sentient-store-nbsp\"><strong>Sentient store\u202f<\/strong>&nbsp;<\/h4>\n\n\n\n<p>CornerShop empowers customers to retain control of their data with strong data governance, security and integration to a central data platform, which can be combined with sensor tracking technologies, such as beacons, and camera analytics, to tailor the store experience to customers and to generate actionable insights on customers and their behaviour in store. This insight is anonymously accessible for everyone in the store, to learn what the store learns.&nbsp;<\/p>\n\n\n\n<p>\u200b&nbsp;<strong>A constantly evolving space, CornerShop is ready to help retailers, brands and consumers test and experience what the future of retail holds<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.capgemini.com\/dk-en\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Poster.png\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/08\/CG-Cornershop-Clip-4-No-Subtitles.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Connect with us<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_799047_1158812110\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_798570_4306_1762870611\" name=\"_mf_798570_4306\" placeholder=\"First Name\" required \/><label for=\"_mf_798570_4306_1762870611\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_798570_2371_1349507441\" name=\"_mf_798570_2371\" placeholder=\"Surname\" required \/><label for=\"_mf_798570_2371_1349507441\" class=\"form-label\">Surname <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Surname is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_798570_3645_1015152457\" name=\"_mf_798570_3645\" placeholder=\"Company \" required \/><label for=\"_mf_798570_3645_1015152457\" class=\"form-label\">Company  <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company  is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_798927_6131_2022405243\" name=\"_mf_798927_6131\" placeholder=\"Job Title\" required \/><label for=\"_mf_798927_6131_2022405243\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_798570_7425_4277451448\" name=\"_mf_798570_7425\" placeholder=\"Email \" required \/><label for=\"_mf_798570_7425_4277451448\" class=\"form-label\">Email  <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email  is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_799047_1146_588780704\" name=\"_mf_799047_1146\" placeholder=\"Tell us more about your interest in CornerShop\" ><\/textarea><label for=\"_mf_799047_1146_588780704\" class=\"form-label\">Tell us more about your interest in CornerShop (optional)<\/label><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_798570_7330_4134386134\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_798570_7330[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_798570_7330_4134386134\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to ÎÚÑ»´«Ã½ collecting &amp; processing my personal data to allow me to receive information on ÎÚÑ»´«Ã½ services. For further information, please see our<a href=\"https:\/\/www.capgemini.com\/dk-en\/privacy-policy\/\" target=\"_blank\"> Privacy Notice<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\" role=\"button\" tabindex=\"0\"  aria-label=\"submit the form\">\n\t\t\t\t\t<span class=\"slide-text\">Slide to submit<\/span>\n\t\t\t\t\t<div class=\"mf_field__input slider-frm-btn\" rel=\"_mf_798570_2929\">\t\t\t\t\t\t\n\t\t\t\t\t\t<i class=\"icon icon-zodiak-arrow-right arrow-icon\"><\/i>\n\t\t\t\t\t\t<i class=\"icon icon-zodiak-check tick-icon d-none\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"799047\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"revamp-cornershop-campaign\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"fe9e414504\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<input type = \"hidden\" name = \"mf_form_field_validate\" class = \"mf_form_field_validate\" \/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you for submitting your query.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG799047 = {\"799047\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"expert-heading\">Expert perspectives<\/h2><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":582638,"parent":607284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[8,18,5,30,10,14,17,7,26,6,28,23,29,20,24],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-660854","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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