{"id":855726,"date":"2024-10-23T10:19:09","date_gmt":"2024-10-23T10:19:09","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=client-story&#038;p=855726"},"modified":"2025-03-19T08:33:05","modified_gmt":"2025-03-19T08:33:05","slug":"a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","title":{"rendered":"A leading bank becomes more customer-centric with personalized offer management"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 14.000000000000002%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">A leading bank becomes more customer-centric with personalized offer management<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-case-study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the case study<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Leading banking and financial services company<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: North America<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Banking and capital markets<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">ÎÚÑ»´«Ã½ helps a leading financial services institution transform its offer management, resulting in more tailored customer experiences and substantial cost savings<\/h2><p class=\"intro-para-content\"><strong>Client Challenge:<\/strong> The bank wanted to deliver very targeted campaigns that included multiple product offerings and incentives, pricing, and advice across the entire customer journey.<br><strong>Solution:<\/strong> ÎÚÑ»´«Ã½ helped the company plan, build, and implement an end-to-end offer management platform by leveraging Naehas and Adobe solutions, powered by AI.<br><strong>Benefits:<\/strong><\/p><ul class=\"box-list\"><li>3x increase in personalization of offers<\/li><li>Optimized customer journey with real-time presentation of offers across all channels<\/li><li>Boost in efficiency, with a 60-70% reduction in offer creation time and a 75% reduction in approval time<\/li><li>Reduced operational costs by $750K \/year and IT costs by $600K \/ year<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-from-legacy-to-innovation\">From legacy to innovation<\/h3>\n\n\n\n<p>A leading banking and financial services company that provides banking, investments, and lending services wanted to introduce hyper personalization to its offers for individual customers and businesses. As the organization expanded, it recognized an opportunity to update its legacy offer management system to effectively manage hundreds of offers simultaneously while tracking their implementation and utilization by customers. By doing so, the company wanted to reduce the manual effort involved in the process and make it easier for more customers to use it.<\/p>\n\n\n\n<p>To accomplish this, the bank decided to build a new offer management system from scratch. This platform would enable a higher degree of personalization, leveraging AI technologies, while driving additional business value, supporting a better user experience, reducing risk, and addressing inefficiencies caused by the legacy system. Enhancements would also include a high degree of automation and tailored pricing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paving-the-way-to-tailored-offerings\">Paving the way to tailored offerings<\/h3>\n\n\n\n<p>The bank set ambitious goals for its hyper-personalized offers, aiming to do more than just incorporate customer information into correspondence. By leveraging advanced AI technologies, the bank could analyze factors such as age, income, and product-buying patterns to provide tailored offers that addressed specific customer needs. This allowed the bank to predict, with precision, the next product a customer would likely require, enhancing the overall personalization strategy.<\/p>\n\n\n\n<p>The company began building the solution by carefully analyzing all of its business needs. ÎÚÑ»´«Ã½ assisted in this process by providing consultation, which contributed to a strategic plan tailored to the project\u2019s requirements and potential future functionalities. Following this review, the organization and ÎÚÑ»´«Ã½ jointly agreed to build a system that would work in real time to deliver personalized offers to customers across all channels and touchpoints.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-client-story-web-image-2.webp?w=960\" alt=\"\" class=\"wp-image-1067079\"\/><\/figure>\n\n\n\n<p>ÎÚÑ»´«Ã½\u2019s approach involved developing a joint architecture with Naehas and Adobe to improve the company\u2019s end-to-end offer creation process and deliver personalized real-time customer experiences. This joint architecture helped the organization become more efficient and accelerate the creation, approval, and delivery of offers through its digital channels. The solution also helped reduce risk for regulated content with access control, auditing, and compliance powered by AI.<\/p>\n\n\n\n<p>Naehas was chosen as the offer creation hub, where marketers could define products, pricing, rules, and eligibility for personalized offers. Meanwhile, Adobe\u2019s part of the solution complemented Naehas by ingesting offer data and customer experience events. And as the bank was already utilizing some Adobe systems, it was a natural choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-driving-growth-with-personalized-banking-excellence\">Driving growth with personalized banking excellence<\/h3>\n\n\n\n<p>ÎÚÑ»´«Ã½\u2019s solution provided a single UI for marketers to manage offers and experiences more efficiently and quickly. As a result, the bank\u2019s customers now receive highly personalized products with faster processing times, reducing payout delays from weeks to days.<\/p>\n\n\n\n<p>Internally, the company experienced a significant boost in efficiency, with a 60-70% reduction in offer creation time and a 75% reduction in approval time. The level of personalization increased threefold, enabling real-time presentation of offers across all channels as part of the customer journey. Additionally, the bank gained the ability to scale multiple offers across different business units.<\/p>\n\n\n\n<p>Furthermore, it was expected that the risk of errors would decrease by 25%, and quality check time would reduce by 80%. Notably, the bank achieved substantial cost savings, including a $750k reduction in annual operations cost and a $600k reduction in IT expenses.<\/p>\n\n\n\n<p>With its newly enhanced offer management system, the bank is now ready to more effectively serve its customers and deliver solutions tailored to their specific situations. Leveraging ongoing advancements in technology and a brand-new platform, the bank is poised to further refine its personalization strategies, driving growth and customer satisfaction in the years to come.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Client stories<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" aria-label=\"A leading international banking group catalyzes customer engagement with investment research platform\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Leading-international-banking-group-client-story-web-banner.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Banking and capital markets<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-international-banking-group-catalyzes-customer-engagement-with-investment-research-platform\/\" aria-label=\"A leading international banking group catalyzes customer engagement with investment research platform\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">A leading international banking group catalyzes customer engagement with investment research platform<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/streamlining-customer-and-user-experiences-for-a-leading-financial-institution-improves-overall-satisfaction\/\" target=\"_blank\" aria-label=\"Streamlining customer and user experiences for a leading financial institution improves overall satisfaction\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/UK-based-bank-case-study-_Capcom-Banner_2880x1800px.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Banking and capital markets<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/streamlining-customer-and-user-experiences-for-a-leading-financial-institution-improves-overall-satisfaction\/\" target=\"_blank\" aria-label=\"Streamlining customer and user experiences for a leading financial institution improves overall satisfaction\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Streamlining customer and user experiences for a leading financial institution improves overall satisfaction<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/designing-an-award-winning-banking-experience\"  aria-label=\"Designing an Award-Winning Banking and Investment Experience\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-web-image.webp?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-web-image.webp?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-web-image.webp?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Leading-bank-web-image.webp\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/designing-an-award-winning-banking-experience\"  aria-label=\"Designing an Award-Winning Banking and Investment Experience\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Designing an Award-Winning Banking and Investment Experience<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/world-retail-banking-report\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2025\/03\/Website-hero-banner-2880x1800-1.jpg\" alt=\"WRBR 2025 - banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/world-retail-banking-report\/\" aria-label=\"World Retail Banking Report 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">ÎÚÑ»´«Ã½ Research Institute<\/div>\n                                <h3 class=\"card-title\">World Retail Banking Report 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/ramping-up-customer-experience-cx-from-interaction-to-engagement\/\" aria-label=\"Ramping up customer experience (CX) \u2013 from interaction to engagement\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Ramping up customer experience (CX) \u2013 from interaction to engagement<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n\t<section class=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n        <div class=\"container\">\n            <div class='career-invent-header'>\n                \n\t                        <\/div>\n        <\/div>\n\n        <div class=\"slider slider-fader f7861eff-9a0a-407a-9ccc-535b5949250e\">\n\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper smallDevice\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t<button class=\"slider-prev\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button>\n\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t<button class=\"slider-next inactive\" aria-label=\"Slider-next\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n                  <div class=\"row\">\n\t\t\t\t\t\t  \t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Banking and capital markets\">Banking and capital markets<\/h3>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Banks and capital markets firms are facing unprecedented disruption\">Banks and capital markets firms are facing unprecedented disruption<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"btnDiv\">\t<a class=\"more2\" data-maxlength=\"24\"  aria-label=\"Read more about Banking and capital markets\"  title=\"Opens in new window\" tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/dk-en\/industries\/banking-and-capital-markets\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\" >\n\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=1200&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=600&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\n\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/ÎÚÑ»´«Ã½_Industries_Capital-Markets-1.webp\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t           <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t <div class=\"\"><\/div>\n\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n                  <div class=\"row\">\n\t\t\t\t\t\t  \t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Retail and commercial banking\">Retail and commercial banking<\/h3>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Traditional industry boundaries are blurring as banks become virtually invisible\">Traditional industry boundaries are blurring as banks become virtually invisible<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"btnDiv\">\t<a class=\"more2\" data-maxlength=\"24\"  aria-label=\"Read more about Retail and commercial banking\"  title=\"Opens in new window\" tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/dk-en\/industries\/banking-and-capital-markets\/retail-and-commercial-banking\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\" >\n\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=1200&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=600&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\n\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/ÎÚÑ»´«Ã½_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 64% 52%; object-fit: cover;\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t           <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t <div class=\"\"><\/div>\n\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n                  <div class=\"row\">\n\t\t\t\t\t\t  \t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"Customer first, banking and capital markets\">Customer first, banking and capital markets<\/h3>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\" title=\"Banking customers have spoken. They expect accessible, personalized services\">Banking customers have spoken. They expect accessible, personalized services<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"btnDiv\">\t<a class=\"more2\" data-maxlength=\"24\"  aria-label=\"Read more about Customer first, banking and capital markets\"  title=\"Opens in new window\" tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/solutions\/driving-customer-centricity-in-banking-and-capital-markets\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=1200&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=600&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=1200&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=400&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp?w=800&amp;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\n\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/The-metrics-that-matter.webp\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t           <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t <div class=\"\"><\/div>\n\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper largeDevice\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t<button class=\"slider-prev\" aria-label=\"slider prev\" tabindex=\"-1\"><\/button>\n\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t<button class=\"slider-next inactive\" aria-label=\"slider next\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>ÎÚÑ»´«Ã½ helps a leading financial services institution transform its offer management, resulting in more tailored customer experiences and substantial cost savings<\/p>\n","protected":false},"author":211,"featured_media":855727,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7a338233-a1ac-4d84-b74b-5c06261c9ac9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[352],"brand":[599],"service":[],"industry":[65],"partners":[136],"country":[],"content-group":[],"class_list":["post-855726","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","brand-capgemini","industry-banking-capital-markets","partners-adobe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A leading bank becomes more customer-centric with personalized offer management - ÎÚÑ»´«Ã½ Denmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A leading bank becomes more customer-centric with personalized offer management\" \/>\n<meta property=\"og:description\" content=\"ÎÚÑ»´«Ã½ helps a leading financial services institution transform its offer management, resulting in more tailored customer experiences and substantial cost savings\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\" \/>\n<meta property=\"og:site_name\" content=\"ÎÚÑ»´«Ã½ Denmark\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T08:33:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\",\"name\":\"A leading bank becomes more customer-centric with personalized offer management - ÎÚÑ»´«Ã½ Denmark\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg\",\"datePublished\":\"2024-10-23T10:19:09+00:00\",\"dateModified\":\"2025-03-19T08:33:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Client Stories\",\"item\":\"https:\/\/www.capgemini.com\/dk-en\/client-story\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A leading bank becomes more customer-centric with personalized offer management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/\",\"name\":\"ÎÚÑ»´«Ã½ Denmark\",\"description\":\"ÎÚÑ»´«Ã½\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A leading bank becomes more customer-centric with personalized offer management - ÎÚÑ»´«Ã½ Denmark","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","og_locale":"en_US","og_type":"article","og_title":"A leading bank becomes more customer-centric with personalized offer management","og_description":"ÎÚÑ»´«Ã½ helps a leading financial services institution transform its offer management, resulting in more tailored customer experiences and substantial cost savings","og_url":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","og_site_name":"ÎÚÑ»´«Ã½ Denmark","article_modified_time":"2025-03-19T08:33:05+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","url":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","name":"A leading bank becomes more customer-centric with personalized offer management - ÎÚÑ»´«Ã½ Denmark","isPartOf":{"@id":"https:\/\/www.capgemini.com\/dk-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","datePublished":"2024-10-23T10:19:09+00:00","dateModified":"2025-03-19T08:33:05+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#primaryimage","url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","contentUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Client Stories","item":"https:\/\/www.capgemini.com\/dk-en\/client-story\/"},{"@type":"ListItem","position":2,"name":"A leading bank becomes more customer-centric with personalized offer management"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/dk-en\/#website","url":"https:\/\/www.capgemini.com\/dk-en\/","name":"ÎÚÑ»´«Ã½ Denmark","description":"ÎÚÑ»´«Ã½","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"brand_term":[{"id":599,"slug":"capgemini"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"A leading bank becomes more customer-centric with personalized offer management","url":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"samlillie"}],"creator":["samlillie"],"publisher":{"@type":"Organization","name":"ÎÚÑ»´«Ã½ Denmark","logo":""},"keywords":["client story"],"dateCreated":"2024-10-23T10:19:09Z","datePublished":"2024-10-23T10:19:09Z","dateModified":"2025-03-19T08:33:05Z"},"rendered":"<meta name=\"parsely-title\" content=\"A leading bank becomes more customer-centric with personalized offer management\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/a-leading-bank-becomes-more-customer-centric-with-personalized-offer-management\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-10-23T10:19:09Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"client story\" \/>\n<meta name=\"parsely-author\" content=\"samlillie\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"featured_image_src":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ÎÚÑ»´«Ã½ Denmark","distributor_original_site_url":"https:\/\/www.capgemini.com\/dk-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2024\/11\/Leading-bank-client-story-web-banner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/client-story\/855726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/client-story"}],"about":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/types\/client-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/users\/211"}],"version-history":[{"count":3,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/client-story\/855726\/revisions"}],"predecessor-version":[{"id":862091,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/client-story\/855726\/revisions\/862091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media\/855727"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media?parent=855726"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/tags?post=855726"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/brand?post=855726"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/service?post=855726"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/industry?post=855726"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/partners?post=855726"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/country?post=855726"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/content-group?post=855726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}