{"id":805068,"date":"2022-09-26T10:36:32","date_gmt":"2022-09-26T08:36:32","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=client-story&#038;p=805068"},"modified":"2025-03-19T08:52:34","modified_gmt":"2025-03-19T08:52:34","slug":"product-digital-twins-bridge-the-digital-and-physical-for-loreal","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/product-digital-twins-bridge-the-digital-and-physical-for-loreal\/","title":{"rendered":"Product digital twins bridge the digital and physical for L\u2019Or\u00e9al"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Web-banner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:66% 26%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Product digital twins bridge the digital and physical for L\u2019Or\u00e9al<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: L&#8217;Oreal<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: Global<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">industry: Consumer products<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/product-digital-twins-bridge-the-digital-and-physical-for-loreal\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/product-digital-twins-bridge-the-digital-and-physical-for-loreal\/&amp;text=Product digital twins bridge the digital and physical for L\u2019Or\u00e9al\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/dk-en\/news\/client-stories\/product-digital-twins-bridge-the-digital-and-physical-for-loreal\/&amp;text=Product digital twins bridge the digital and physical for L\u2019Or\u00e9al\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">In collaboration with ÎÚÑ»´«Ã½, L\u2019Or\u00e9al implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for use<\/h2><p class=\"intro-para-content\"><strong>Client Challenge: <\/strong>L\u2019Or\u00e9al wanted to develop and implement a product\u2019s digital twin solution that would enable consumers to scan products and instantly have key information and applications available on their phone<br><strong>Solution: <\/strong>Partnering with ÎÚÑ»´«Ã½, L\u2019Or\u00e9al implemented a solution based on the Google Cloud, Apigee API Management, and Google BigQuery to connect a variety of necessary tools and systems to support scannable QR codes<br><br><strong>Benefits:<\/strong><\/p><ul class=\"box-list\"><li>Faster responses to B2C and B2B consumer needs and greater transparency around products<\/li><li>Connect systems and tools to support new product releases<\/li><li>Substantial capacity for scaling the solution<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-cg-blue\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><\/h4><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/yWkgfKlWfeY\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p>In the retail industry, competition has increasingly shifted to the digital space, where companies attempt to differentiate themselves and their products from the pack. This is especially evident in the cosmetics and beauty sphere, where a variety of businesses have flooded the market with online shopping experiences and options.<\/p>\n\n\n\n<p>L\u2019Or\u00e9al, the world\u2019s beauty leader, saw this trend but imagined another option that would go beyond it. Rather than simply increasing its focus on the online side of the customer\u2019s journey, the company envisioned a future in which the physical and the digital sides of retail were united through the physical product that becomes a media.<\/p>\n\n\n\n<p>Specifically, L\u2019Or\u00e9al wanted to add scannable QR codes to its products that would connect shoppers or consumers from wherever they are to a digital twin that could provide all the information they would need to make a truly informed decision and multiple new consumer experiences.<\/p>\n\n\n\n<p>\u201cThe product digital twin creates a new connection, and bridges consumers from the physical to the digital in the matter of a single scan. It opens up a brand-new consumer journey and allows people to access new information like virtual try-ons\u201d, explains St\u00e9phane Lannuzel, Beauty Tech Program Director at L\u2019Or\u00e9al. <\/p>\n\n\n\n<p>Othman Bennis, Global Deputy Digital Manager at La Roche-Posay (one of L\u2019Or\u00e9al\u2019s brands) elaborates: \u201cin a world where skin care is booming and countless brands are entering the market, it\u2019s becoming more and more difficult for consumers to make the right choice and decode what\u2019s inside the product they buy.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Developing a solution to support new releases and manage data<\/strong><\/h4>\n\n\n\n<p>L\u2019Or\u00e9al realized that this vision meant not only developing a new solution that would form the connection between physical and digital retail, but also linking the data connected to the business\u2019 historical data. This was especially relevant for new releases, which represent 10-15% of L\u2019Or\u00e9al\u2019s annual product range. The twelve distinct tools or systems that played a role in these launches needed to be connected without altering the existing workflow.<\/p>\n\n\n\n<p>To overcome this challenge, L\u2019Or\u00e9al selected the Google Cloud as its platform of choice and partnered with ÎÚÑ»´«Ã½ to address the technical challenges related to the project.<\/p>\n\n\n\n<p>The partners began by utilizing Apigee API Management and Google BigQuery to connect the distinct tools and systems that were needed for new product launches. These selections enabled the partners to demonstrate the solution\u2019s viability while enabling the partners to scale the digital twin program appropriately afterwards.<\/p>\n\n\n\n<p>As a result of this technology package, L\u2019Or\u00e9al has broken down previously existing siloes of information so that product information is readily accessible. This has enabled the use of scannable QR codes on the company\u2019s various products that link to digital twins without requiring an overhaul of existing processes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Product becomes the media and delivers a new experience<\/strong><\/h4>\n\n\n\n<p>The solution launched in March 2021. The QR codes added to cosmetic products now provide customers with the option to pull up more extensive information on their phones without the need for a customer service agent. This includes the ingredients that go into the product, visualizations of it intended result, or even usage tutorials.<\/p>\n\n\n\n<p>\u201cThis is what we have done with One-Twist Hair Color from L\u2019Or\u00e9al Men Expert,\u201d says Lannuzel. \u201cUsing the virtual trial, a customer can visualize the coloration and follow a step-by-step tutorial.\u201d<\/p>\n\n\n\n<p>Sunscreen provides another example of the digital twin\u2019s function. \u201cWe bring the digital twin to educate consumers on the impact of UV rays through a screen simulation on real skin,\u201d describes Bennis. \u201cAnd we also bring a deep scientific expertise and information about our product\u2019s superior sun protection.\u201d<\/p>\n\n\n\n<p>A scan will furthermore lead a user to reviews left by other customers, which delivers a new level of transparency meant to make the shopping experience easier and build trust in the brand.<\/p>\n\n\n\n<p>More than ever before, L\u2019Or\u00e9al has put beauty expertise into the hands of its audience. With easy access to key information, shoppers understand exactly what product they need to accomplish their desired effect while also being empowered with simple lessons in its application. All of this has resulted in a new, more engaging, and more insightful customer experience. And this goes for more than individual retail customers.<\/p>\n\n\n\n<p>\u201cDigital twins brought a revolution for stylists,\u201d says Sandy Moragon Garcia, K\u00e9rastase Global Chief Digital Officer, another L\u2019Or\u00e9al brand that has leveraged the solution. \u201cWe know that only 5% of our salons are considered curl experts. So digital twins will be key to offer them all the education and information needed to improve their know-how.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-looking-to-an-exciting-future-reality\"><strong>Looking to an exciting future reality<\/strong><\/h4>\n\n\n\n<p><em>Product Digital twins<\/em> have proven to be the key to bringing together the diverse elements of L\u2019Or\u00e9al\u2019s business around the world. Digital twins have forged a bond between the in-person shopping experience and a digital portal that provides access to critical knowledge. And the future holds only more applications, as L\u2019Or\u00e9al looks to better align customers\u2019 digital interactions with products to the actual experience of using them.<\/p>\n\n\n\n<p>&#8220;We&#8217;re just at the beginning of what&#8217;s possible in terms of providing added value for our consumers,&#8221; says Nicolas Lecoq, Global Head of Beauty Tech Services Accelerators at L&#8217;Or\u00e9al. &#8220;For example, we&#8217;re thinking of using the technology to help eczema sufferers follow the recommended course of treatment and provide them with advice depending on the weather forecast. Or to develop ways to encourage consumers to engage with refills and recycling as a way of incentivizing green behaviors. The possible applications are endless and extremely exciting.&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>In collaboration with ÎÚÑ»´«Ã½, L\u2019Or\u00e9al implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for 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