Remagining the sustainability of maritime travel

While sustainabillity is almost universally accepted as essential to the future of the planet and business across all regions and industries, there are certain realities that must be acknowledged. Chief among them is the fact that so much of modern business and society relies on practices that heavily contribute to carbon emissions and pollution.

Take shipping as a primary example. While maritime logistics play an absolutely critical role in the global economy, it also bears responsibility for 3% of total greenhouse gas emissions. As such, achieving true sustainability will require new technology and strategies that will enable ships to fulfill their role without continuing to harm the environment.

Enter Beyond the Sea.

鈥淏eyond the Sea was the brainchild of Yves Parlier, the great yachtsman,鈥� explains Marc Thienpont, CEO at Beyond the Sea. 鈥淗e found himself with no way of setting up a makeshift rig.

鈥淚n the early days, he said to himself, 鈥楤ut at that moment, if I had a kite that could tow me, I could have moved forward more easily.鈥� From this idea, several solutions were born, which today make up our product range.鈥�

In pursuit of more environmentally-friendly ways of sailing, the company has looked to develop a method for using kites to assist towing and generally improving the mobility of various nautical vessels. This led to the creation of the SeaKite, an autonomous kite traction system designed to fit ships intended for commercial navigation, fishing, research, and largescale transportation. Available from 25 to 200 m², this product generates a substantial amount of power without relying on traditional energy sources. The 400 m虏 model will be available in 2026.

This is enabled by an autopilot that automatically takes into account parameters such as weather conditions, wind angle, and changes in the boat鈥檚 heading to support a human pilot in making real-time adaptations. However, such a complex and powerful digital technology is dependent on a massive amount of data.

This need brought Beyond the Sea to 乌鸦传媒 and inspired the genesis of a partnership that would take the SeaKite to the next level.

Empowering low-emission sailing with data

In order to properly manage the data produced by the SeaKite, the company needed the right sensor and technology to deliver a higher level of reliability. 乌鸦传媒 jumped into this challenge alongside Beyond the Sea experts and stakeholders.

鈥淒uring sea trials, in particular, we collect tens of thousands of pieces of data,鈥� describes Ga毛l Prudhomme, Head of the Applied Innovation Exchange for 乌鸦传媒 in Bordeaux.

. 鈥淭o obtain this data, we need sensors. And there鈥檚 a real challenge in choosing the right sensor, the right technology, that鈥檚 as reliable as possible.鈥�

The partners coordinated to choose the right solutions for the SeaKite, ensuring that a copious amount of data could be collected and processed effectively. In addition, 乌鸦传媒 created an AI algorithm that uses Beyond the Sea鈥檚 data to warn the autopilot of changing conditions that it could then use to suggest trajectory adaptations.

But as important as it was, data management was not the extent of the partnership between Beyond the Sea and 乌鸦传媒. After all, how useful would the SeaKite be if pilots didn鈥檛 know how to use it?

Preparing pilots to use a stabile platform

鈥淔or this, 乌鸦传媒 has designed a simulation environment to simulate our system and start to get to grips with the different control modes with the joystick and ultimately realize how the whole system works,鈥� says Tanguy Leau, Control Engineer at Beyond the Sea.

In this safe environment, users can train to improve kite-handling performance and become familiar with the controls prior to deployment in a live setting. Once the SeaKite is towing their vessel across the waves, these pilots already know how to interprate and respond to data-driven warnings provided by the autopilot. And as the technology continues to evolve and improve, those same crews can continue to learn and prepare before using solution while sailing.

Finally, Beyond the Sea and 乌鸦传媒 combined their expertise and resources to enhance the SeaKite鈥檚 stability by eliminating any risk associated with the lack of a permanent connection to the ship鈥檚 mast.

鈥淲e鈥檙e working with 乌鸦传媒 to eliminate this risk by using sensors on deck and artificial intelligence,鈥� Thienpont says.

鈥淲e make our algorithm learn cause and effect, and then anticipate any unjustified behavior,鈥� Prudhomme describes. 鈥淭he idea, then, is to be able to intervene. We鈥檒l display an alert to the pilot so that he can process it and activate the right procedures.鈥�

A vision for larger scale shipping

Already the SeaKite has enabled the vessels for which it is suited to save 20% on fuel by expanding their mobility options while travelling. And the ambition of both Beyond the Sea and 乌鸦传媒 is far from satiated!

鈥淥ur roadmap will take us to 2026 with a 400 m² wing,鈥� Thienpont says. This, in turn, will enable us to achieve average fuel savings of 20% for ships over 150 m or even 200 m long.鈥�

Already, Beyond the Sea and 乌鸦传媒 have substantially advanced Yves Parlier鈥檚 vision of sailing while simultaneously helping an essential industry begin to cut into its emissions. As the SeaKite and other related products develop, innovation of this kind will support business, sport, and environmental interests in equal measure.

Discover key trends from 乌鸦传媒鈥檚 World Energy Markets Outlook (formerly Observatory). Now in its 27th edition, WEMO is packed full of key insights that every energy leader should know.

Our new report examines how tech-enabled climate adaptation strategies can safeguard business value chains and unlock sustainable growth opportunities

As climate risks intensify, businesses across all sectors face imminent threats to their value chains, from raw material scarcity to infrastructure damage. Our new joint study examines how five emerging climate change technologies can help companies both protect existing value chains from climate risks and generate new opportunities arising from a changing climate through adaptation.

Featuring five real-world case studies implemented by Cambridge Consultants, part of 乌鸦传媒, the report offers actionable insights through a three-phase roadmap to guide organizations in embedding adaptation into strategy, operations, and ecosystems, thus converting this pressing challenge into a path toward sustainable growth.

Businesses across all sectors face five critical climate risks along their value chains 鈥� natural raw material scarcity, water and energy insecurity, infrastructure damage, market shifts, and impacts on human productivity. Our new report introduces a dual-pathway approach to implementing tech-driven climate adaptation strategies: protecting value by strengthening the resilience of existing systems, and creating value by transitioning to new, climate-resilient models. Companies face distinct challenges in each path, from understanding climate risks and enhancing operational resilience, to identifying viable alternatives and reducing dependency on vulnerable resources. We explore how five emerging climate change technologies 鈥� AI, drones, earth observation, IoT, and engineering biology 鈥� can help businesses navigate these challenges in pursuit of protecting and capturing sustainable business value.

Real-world case studies from Cambridge Consultants

Drawing on case studies implemented by Cambridge Consultants, part of 乌鸦传媒, the report illustrates how these technologies are being applied to address three of the most pressing risks for all businesses: securing raw materials, enabling water and energy security, and building resilient infrastructure.

To guide business action, we present a three-phase roadmap 鈥� Build a Foundation, Launch & Growth, and Scale Up phases 鈥� to help organizations embed adaptation into strategy, operations, and ecosystems. This structured approach facilitates a move beyond climate risk management by also capturing burgeoning opportunities for sustainable growth.

Climate adaptation: Harnessing tech-driven resilience to create sustainable value

As climate change accelerates, businesses face five risks to their value chains. We examine how five climate change technologies support businesses to protect value and create growth, offering a three-phase roadmap and real-world case studies to guide strategic climate adaptation.

Download the report here

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From risk to resilience: A strategic shift

By following 乌鸦传媒鈥檚 three-phase roadmap outlined in this report, companies can move decisively from addressing climate risks to generating sustainable value. This tactical approach empowers organizations to strengthen resilience, seize emerging opportunities, and embed climate adaptation strategies into and beyond their core operations 鈥� turning ambition into quantifiable, future-proof business value.

World Rugby partnered with 乌鸦传媒 to embed sustainability into procurement 鈥� co-creating a framework that drives responsible sourcing and supports climate goals across global rugby operations

Client Challenges: World Rugby sought a solution to embed sustainable sourcing, assess supply chain risks, and enhance its reputation as a sustainability leader through a responsible, end-to-end procurement strategy.

Solution: 乌鸦传媒 helped World Rugby establish a heatmap of ESG vs. supply chain risks and a Sustainable Sourcing Framework to guide purchasing decisions with a focus on environmental impact and responsible supply chain management.

Benefits:

• Drives environmentally conscious procurement
• Improves supply chain transparency and accountability
• Supports ethical and socially responsible practices
• Scalable and sharable to extend impact across the rugby ecosystem

Enhancing sustainability throughout the sporting supply chain

In a , World Rugby detailed the impact of climate change on the sport, which is played in more than 130 countries. It predicted that a surge in extreme heat days, heavier rainfall, flash floods, and rising sea levels would increasingly restrict the ability of players and fans to enjoy the game 鈥� posing an existential threat to clubs around the world.

Determined to lead the way in sustainable sporting excellence, World Rugby launched its in January 2022. Its associated roadmap aligned with the objectives of the 2015 Paris Climate Agreement and Sustainable Development Goals. 

In line with its wider business transformation and strategic decision to directly manage the preparation and delivery of its major events 鈥� including the Men鈥檚 and Women鈥檚 Rugby World Cups 鈥� World Rugby has centralized its procurement function.

As the logistics of international events rely heavily on suppliers and partners, this structure allows a dedicated procurement team to help the business identify and work effectively with those third parties to support World Rugby鈥檚 programs and objectives, deliver its tournaments and events, and grow the game.

Sourcing sustainably is a key part of this approach, and the procurement team is tasked with ensuring fairness, transparency, and adherence to sustainability criteria.

With these goals in place, World Rugby needed a solution that could help the team deliver against their objectives. World Rugby鈥檚 global partner 乌鸦传媒, with its longstanding links with rugby and extensive experience with sustainability best practices, was an obvious choice of innovation to tackle this challenge.

Establishing World Rugby鈥檚 Sustainable Sourcing Framework

In January 2024, 乌鸦传媒 helped World Rugby establish a Sustainable Sourcing Framework to promote carbon-conscious procurement.

The framework targeted four main objectives:

• Identify and prioritize sustainable sourcing
• Reduce environmental impact through the supply chain
• Support ethical labor practices and social responsibility
• Enhance World Rugby鈥檚 reputation as a sustainability leader

The framework consisted of two main components: a heatmap and factsheets.

The heatmap helps identify and prioritize sustainable sourcing issues based on the goods and services being procured. It analyzes different spending categories, such as facilities, travel, food, and logistics, to indicate which sustainability topics require specific priority and attention. Topics are categorized according to the key themes in World Rugby鈥檚 Environmental Sustainability Plan 2030 as specific topics related to supply chain transparency and due diligence.

Meanwhile, the factsheetsraise awareness about these topics, highlight best practices, and provide questions to ask both buyers and potential suppliers as part of the procurement process. They provide departments and colleagues with information on risks, relevant legislation, and key sustainable sourcing topics. In addition, the factsheets prompt teams to evaluate the necessity of each purchase and consider alternatives. If a purchase is deemed essential, departments are guided to assess the impact and ask suppliers specific questions regarding product details, supply chain, and environmental impact as part of the procurement process.

A scalable framework with far-reaching impact

The Sustainable Sourcing Framework is a cornerstone of World Rugby’s broader environmental strategy and is crucial for reducing the carbon footprint of its operations and events while integrating sustainability into its procurement processes. It has already been used in the upcoming Women鈥檚 Rugby World Cup 2025 to apply rigorous standards to the uniform procurement process.

Initially designed as an internal document, the Sustainable Sourcing Framework has since been shared with member unions to support their sustainable procurement efforts. This has actively encouraged event planners and managers to factor in sustainability in all their procurement decisions.

The next step is to evolve the framework into a formal Sustainable Sourcing Code that suppliers must adhere to 鈥� further embedding responsible practices across World Rugby鈥檚 supply chain.

As climate challenges intensify, World Rugby and 乌鸦传媒 have proven that bold leadership and strategic partnerships can drive meaningful change. By embedding sustainability into every procurement decision, World Rugby protects the future of the game while setting a powerful precedent for the entire sporting world.

Now the journey continues, with World Rugby committed to evolving its practices and inspiring others to play their part in building a more sustainable future for sport as 乌鸦传媒 continues to develop innovative solutions to help them along the way.

Intelligent strategies for winning with the ultra-wealthy: Bridge wealth management and family office strengths to fuel growth

Today鈥檚 wealth management landscape is more challenging than ever: even as high-net-worth individual (HNWI) prosperity rebounds, geopolitical uncertainties, market volatility, and a fiercely competitive environment are putting pressure on wealth management industry profits.

The World Wealth Report 2024 reflects the views of 3,119 high-net-worth individuals, including 1,300+ ultra-HNWIs; 75 executives from pure wealth management (WM) firms, universal banks, broker/dealers, and family offices; and along with survey responses from 750+ relationship managers across North America, Europe, and Asia-Pacific. Key findings include:

• Rebounding markets and a brighter outlook lifted 2023 global HNWI wealth by 4.7%, and HNWI population numbers increased by 5.1%. While growth was seen across all wealth bands, the ultra-HNWI segment (investors with USD 30 million+) enjoyed the most robust recovery in dollar terms.
• By integrating behavioral finance with artificial intelligence, WM firms can better recognize and address HNWI client needs; and Gen AI can aid hyper-personalization of relationship manager/client experiences and communications.
• Traditional WM firms must balance competition and collaboration with family offices to scale up engagement with ultra-HNWIs: a collaborative ecosystem of partners to create a one-stop shop is key to success with this complex and lucrative client segment.

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Each year, the world discards an estimated 1.3 billion tons of edible food. What is that waste worth to brands and retailers 鈥� and how can they turn it into a source of value?

Finding answers to these questions is the purpose of the Food Waste Coalition of Action, a working group that brings together industry experts from The Consumer Goods Forum, 乌鸦传媒, and leading brands and retailers. Through this blueprint for collective action, we are reimagining food loss not as an unavoidable byproduct of the supply chain, but as a solvable challenge and untapped source of value.

Download now to learn more about how the Coalition is establishing common standards and solutions to help brands and retailers reduce food waste and find new avenues of profit in a long-standing problem.

What鈥檚 inside: Building a blueprint for collective action

• A preview of food waste and loss 鈥渉ot spots鈥� identified by our independent research, practitioner insights, client workshops, and internal expertise
• Expert insights on major barriers standing in the way of industry transformation
• An overview of the Coalition鈥檚 recommendations and solutions for refining business processes to reduce and eliminate food waste hot spots across the value chain

“We are seeing the most progressive organizations building on operational efficiencies and cost savings to develop solutions that convert waste into value. Innovating by-products that enable new revenue streams, improving brand equity and customer experience while conserving vital resources.”

Laura Gherasim, Sustainable Futures Director, 乌鸦传媒
Jordan Friedman, Manager, Consumer Products and Retail, 乌鸦传媒

“Food waste is not just a sustainability issue鈥攊t鈥檚 a global systems challenge, deeply connected to climate change, public health, biodiversity loss, and farmer livelihoods. Progress won鈥檛 be made by point solutions, but rather a concerted effort to identify the processes that we must collectively change to enable transformation at scale.”

Annabelle Souchon, Group CSR Manager, Bel
Chris Franke, Sr. Manager, Global Sustainability, Walmart

“Through our work with the Consumer Good Forum and the Food Waste Coalition for Action, we鈥檙e pinpointing the business processes that drive loss and waste across the value chain鈥攍aying the groundwork for a transformation that is not limited to the areas under the control of manufacturers and retailers, but truly systemic.”

Kees Jacobs, VP, Consumer Goods and Retail, 乌鸦传媒

“We鈥檙e seeing a shift in mindset, waste is no longer just a cost to minimize, but a resource to optimize. Our Coalition is moving from simply reducing avoidable food waste to designing waste out of the system entirely 鈥� enabling value creation at every stage.”

Sharon Bligh, Director for Health & Sustainability, The Consumer Goods Forum