{"id":519633,"date":"2024-03-10T04:33:21","date_gmt":"2024-03-10T04:33:21","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=519633"},"modified":"2025-03-29T18:17:47","modified_gmt":"2025-03-29T18:17:47","slug":"marketing-conectado","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/marketing-conectado\/","title":{"rendered":"Pon a tus clientes en primer lugar con el marketing conectado"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/ÎÚÑ»´«Ã½_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:54% 46%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Pon a tus clientes en primer lugar con el marketing conectado<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Point-of-view-paper_CX_Connected-marketing_2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download point of view<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/marketing-conectado\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/marketing-conectado\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Aborda la complejidad y mejora la eficiencia del ecosistema de marketing<\/h2><p class=\"intro-para-content\">El marketing actual consiste en poner al cliente en primer lugar, comprender c\u00f3mo interact\u00faa con la marca y saber cu\u00e1ndo y d\u00f3nde iniciar una conversaci\u00f3n con \u00e9l. El resultado -y el objetivo de este enfoque centrado en el cliente- es una experiencia de cliente que diferencie a la marca. En este panorama, el marketing consiste en poner en contexto tanto la marca como la experiencia.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-el-marketing-conectado-aprovecha-los-datos-y-la-tecnologia-para-hacer-realidad-tu-estrategia-de-prioridad-al-cliente\"><strong>El Marketing Conectado aprovecha los datos y la tecnolog\u00eda para hacer realidad tu estrategia de prioridad al cliente<\/strong><\/h4>\n\n\n\n<p>El marketing conectado significa la activaci\u00f3n del cliente mediante contenidos personalizados, relevantes y de marca, entregados en el momento oportuno por una organizaci\u00f3n de marketing receptiva, interdisciplinaria y capacitada que puede ejecutar a escala mediante la tecnolog\u00eda de marketing adecuada.<\/p>\n\n\n\n<p>En ÎÚÑ»´«Ã½, reunimos datos, tecnolog\u00eda y una visi\u00f3n de marca para crear y hacer realidad las estrategias de nuestros clientes orientadas al cliente. Proporcionamos consultor\u00eda estrat\u00e9gica, construimos la arquitectura, implementamos nuevas herramientas digitales y dirigimos todo el ecosistema, adem\u00e1s de supervisar, afinar y apoyar el cambio organizativo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cumplimos-la-promesa-del-marketing-conectado-a-traves-de-cinco-principios\"><strong>Cumplimos la promesa del marketing conectado a trav\u00e9s de cinco principios:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n de la marca basada en datos: Definici\u00f3n de la estrategia de marca, innovaci\u00f3n y generaci\u00f3n de nuevas fuentes de ingresos para el crecimiento<\/li>\n\n\n\n<li>Organizaci\u00f3n de marketing con capacidad de respuesta: Conjunto de funciones, roles y recursos dentro de una empresa responsable de la ejecuci\u00f3n de las iniciativas de marketing de la organizaci\u00f3n<\/li>\n\n\n\n<li>Activaci\u00f3n personalizada del cliente: Distribuci\u00f3n y optimizaci\u00f3n impecable de contenidos basada en la comprensi\u00f3n en tiempo real de las necesidades del cliente<\/li>\n\n\n\n<li>Marketing de contenidos relevantes: Producci\u00f3n y gesti\u00f3n de materiales publicitarios atractivos, entretenidos o educativos<\/li>\n\n\n\n<li>Tecnolog\u00eda de marketing a escala: Dise\u00f1ar y desplegar el conjunto adecuado de soluciones y herramientas tecnol\u00f3gicas de marketing para impulsar las iniciativas de marketing, medir su eficacia y tomar decisiones basadas en datos.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>El marketing conectado significa la activaci\u00f3n del cliente mediante contenidos personalizados, relevantes y de marca<\/p>\n","protected":false},"author":35,"featured_media":519634,"template":"","meta":{"cg_dt_proposed_to":[9],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"11ef4dd6-9752-46f9-9a64-99ede31d4f06\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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