{"id":29602,"date":"2020-02-18T05:40:00","date_gmt":"2020-02-18T05:40:00","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=29602"},"modified":"2025-04-02T07:44:52","modified_gmt":"2025-04-02T07:44:52","slug":"sostenibilidad-en-automotriz-de-la-ambicion-a-la-accion","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/sostenibilidad-en-automotriz-de-la-ambicion-a-la-accion\/","title":{"rendered":"La industria del autom\u00f3vil en la era de la sustentabilidad"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/10\/CRI_Sustainability-in-Automotive_12102022-CommskitDotCom_Banner_2880X1800-1-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Sostenibilidad en auto: de la ambici\u00f3n a la acci\u00f3n<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/Final-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download the infographic<\/span><span class=\"type\">713 KB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/CRI_Sustainability-in-Automotive_18102022.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download the report<\/span><span class=\"type\">15 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/testing.capgemini.com\/insights\/research-library\/sustainability-in-automotive\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/testing.capgemini.com\/insights\/research-library\/sustainability-in-automotive\/&amp;text=Sustainability%20in%20Automotive%3A%20from%20ambition%20to%20action\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/testing.capgemini.com\/insights\/research-library\/sustainability-in-automotive\/&amp;text=Sustainability%20in%20Automotive%3A%20from%20ambition%20to%20action\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La sustentabilidad se ha convertido en un tema importante entre los OEM y proveedores automotrices.&nbsp;El aumento de los riesgos clim\u00e1ticos, las regulaciones y las presiones de los clientes e inversores est\u00e1n empujando a la <a href=\"\/co-es\/sectores\/automocion\/\">industria automotriz<\/a> hacia la nueva era de la sostenibilidad.&nbsp;En nuestro informe m\u00e1s reciente de ÎÚÑ»´«Ã½ Research Institute,&nbsp;<strong>Sostenibilidad en auto: de la ambici\u00f3n a la acci\u00f3n<\/strong>, examinamos en profundidad los diversos aspectos de la sostenibilidad en la automoci\u00f3n.<\/p>\n\n\n\n<p>Para comprender qu\u00e9 deben hacer las organizaciones para cumplir sus objetivos de sustentabilidad, encuestamos a m\u00e1s de 1,000 ejecutivos automotrices y entrevistamos a expertos automotrices.&nbsp;Descubrimos que solo ha habido un progreso limitado en los \u00faltimos tres a\u00f1os.&nbsp;Los niveles de implementaci\u00f3n de las iniciativas de sustentabilidad en las principales \u00e1reas de enfoque de la industria han mejorado marginalmente o incluso se han reducido desde 2019. Varios desaf\u00edos que enfrenta la industria automotriz hoy en d\u00eda est\u00e1n estancando la implementaci\u00f3n, incluida la dificultad para vincular la sustentabilidad con las actividades diarias, la integraci\u00f3n deficiente de los principales KPI de sostenibilidad en la gesti\u00f3n del desempe\u00f1o y dificultad para recopilar, gestionar y analizar datos de sostenibilidad.<\/p>\n\n\n\n<p>Sin embargo, ha surgido un peque\u00f1o grupo de \u201cL\u00edderes\u201d en sostenibilidad.&nbsp;Estas organizaciones tienen estrategias de sostenibilidad avanzadas y un alto nivel de implementaci\u00f3n de iniciativas de sostenibilidad.&nbsp;Es importante destacar que est\u00e1n en camino de cumplir con sus objetivos de emisiones y beneficiarse en t\u00e9rminos de operaciones y atracci\u00f3n de talento.<\/p>\n\n\n\n<p>Para lograr sus objetivos de sostenibilidad, las organizaciones tendr\u00e1n que transformar sus enfoques de varias maneras.&nbsp;Esto implicar\u00e1 acelerar la evoluci\u00f3n de productos y servicios para descarbonizar su flota de veh\u00edculos (incluso mediante la transici\u00f3n a veh\u00edculos el\u00e9ctricos), establecer nuevos procesos y mejorar los tradicionales para la sostenibilidad, y poner a las personas en el centro de la transici\u00f3n sostenible.<\/p>\n\n\n\n<p>Para leer m\u00e1s sobre c\u00f3mo las organizaciones pueden lograr la sustentabilidad mientras miran hacia el futuro de la industria automotriz, descarga el informe.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Sostenibilidad en auto<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/DKYHxcEpVdk\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Explorar m\u00e1s<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/careers\/\" target=\"\" aria-label=\"Encuentra tu futuro\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_Careers_crop.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_Careers_crop.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_Careers_crop.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Encuentra tu futuro<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">\u00bfListo para dar forma al futuro de la movilidad?<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/insights\/biblioteca-de-investigacion\/proximo-destino-software\/\" target=\"\" aria-label=\"Pr\u00f3ximo destino: Software\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/02\/ÎÚÑ»´«Ã½_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Pr\u00f3ximo destino: Software<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">C\u00f3mo los OEM automotrices pueden aprovechar el potencial de la transformaci\u00f3n impulsada por software<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/insights\/biblioteca-de-investigacion\/todos-los-caminos-llevan-a-la-sostenibilidad\/\" target=\"\" aria-label=\"Podcast de la visi\u00f3n del futuro\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/12\/Future-sight-podcast-2800X1800.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/12\/Future-sight-podcast-2800X1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2020\/12\/Future-sight-podcast-2800X1800.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Podcast de la visi\u00f3n del futuro<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Dentro del impulso por una industria automotriz sostenible.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-2\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Mantente informado<\/h3><p class=\"description\" data-maxlength=\"210\">Suscr\u00edbase para recibir el \u00faltimo informe del Instituto de Investigaci\u00f3n de ÎÚÑ»´«Ã½ directamente en su bandeja de entrada.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"\/co-es\/insights\/instituto-de-investigacion-capgemini\/subscribe\/\" target=\"\" rel=\"noopener noreferrer\" aria-label=\"Subscribe sobre Mantente informado\" title=\"Abrir en una nueva ventana\" data-maxlength=\"24\" tabindex=\"0\"> Subscribe <\/a><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":507209,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e9d37270-cc68-45c7-ada1-24a4415d3b79\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":69,"primary_term":"Sustainability","featured_focal_points":""},"tags":[],"research-and-insight-type":[234,230],"theme":[69],"brand":[350],"service":[162,106],"industry":[109],"partners":[],"content-group":[],"class_list":["post-29602","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-report","theme-sustainability","brand-capgemini-research-institute","service-data-ai","service-sustainability","industry-automotive"],"yoast_head":"<!-- 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