{"id":5463,"date":"2023-01-15T03:06:27","date_gmt":"2023-01-15T03:06:27","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=648811"},"modified":"2025-04-01T17:09:14","modified_gmt":"2025-04-01T17:09:14","slug":"content-explosion","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/co-es\/solutions\/content-explosion\/","title":{"rendered":"ÎÚÑ»´«Ã½ content eXplosion"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/ÎÚÑ»´«Ã½_Tech-Partners_AdobeCC.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">ÎÚÑ»´«Ã½ content eXplosion<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/ÎÚÑ»´«Ã½_Managing-Content-Explosion_Point-of-view.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar el informe<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/solutions\/content-explosion\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/solutions\/content-explosion\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Liberar el valor del contenido<\/h2><p class=\"intro-para-content\">Vivimos en un mundo que es rico en contenido, pero que carece de atenci\u00f3n. Existe una demanda acelerada y sin precedentes de contenido atractivo y personalizado, en m\u00e1s canales, en m\u00e1s formatos, en tiempo real. Esta es la explosi\u00f3n de contenido.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/FDX9jmlPD1c\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Content eXplosion<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Contenido relevante y oportuno para experiencias significativas.<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-contenido-relevante-y-oportuno-para-impulsar-el-compromiso\">Contenido relevante y oportuno para impulsar el compromiso.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Crear y entregar contenido relevante y oportuno para impulsar un compromiso significativo<\/p>\n\n\n\n<p>\u00bfC\u00f3mo pueden los especialistas en marketing de hoy responder a esta explosi\u00f3n de contenido? \u00bfQu\u00e9 deben hacer para garantizar que sus esfuerzos produzcan un retorno de la inversi\u00f3n s\u00f3lido en lugar de desperdiciarse en la orientaci\u00f3n de contenido irrelevante e inoportuno? Para competir de manera efectiva por la atenci\u00f3n de los consumidores, las organizaciones deben enfrentar los desaf\u00edos de la explosi\u00f3n de contenido de frente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-propuesta-de-valor-de-capgemini-content-explosion\">La propuesta de valor de ÎÚÑ»´«Ã½ Content eXplosion<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>ÎÚÑ»´«Ã½ ayuda a las marcas a maximizar su potencial de contenido, mejorando la presencia de la marca, la conversi\u00f3n y la lealtad de los clientes, a trav\u00e9s de contenido relevante y adecuado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-acompanamos-a-nuestros-clientes-tres-3-pilares-clave-desde-la-planificacion-hasta-la-ejecucion\">Acompa\u00f1amos a nuestros clientes tres 3 pilares clave desde la planificaci\u00f3n hasta la ejecuci\u00f3n<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Estrategia:<\/strong>&nbsp;apoyamos a las marcas a desarrollar su visi\u00f3n, estrategia y enfoque para ganar en contenido<\/p>\n\n\n\n<p><strong>Tecnolog\u00eda:<\/strong>&nbsp;ayudamos a las marcas a construir e implementar la plataforma de contenido adecuada para entregar en canales y contextos<\/p>\n\n\n\n<p><strong>Organizaci\u00f3n y procesos:<\/strong>&nbsp;ayudamos a nuestros clientes a adaptar su organizaci\u00f3n y procesos, hacia formas de trabajo de marketing m\u00e1s \u00e1giles, colaborativas y basadas en datos, que cumplan con los requisitos de los consumidores siempre activos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.capgemini.com\/dk-en%2Fservice%2Fdigital-services%2Fcustomer-experience%2Fcontent-explosion%2F\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.capgemini.com\/dk-en%2Fservice%2Fdigital-services%2Fcustomer-experience%2Fcontent-explosion%2F&amp;text=\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.capgemini.com\/dk-en%2Fservice%2Fdigital-services%2Fcustomer-experience%2Fcontent-explosion%2F\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":0,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[0],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"57f36e1a-8847-42fe-94c1-1779b7b2449f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-5463","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"<!-- 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