{"id":5373,"date":"2022-10-17T14:02:35","date_gmt":"2022-10-17T14:02:35","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=670355"},"modified":"2025-04-01T18:03:57","modified_gmt":"2025-04-01T18:03:57","slug":"business-model-design","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/reinvencion-empresarial-continua\/business-model-design\/","title":{"rendered":"Business model design"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/ÎÚÑ»´«Ã½_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Business model design<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/reinvencion-empresarial-continua\/business-model-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/reinvencion-empresarial-continua\/business-model-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Los modelos de negocio innovadores son fundamentales para los avances que perturban las industrias y dan vida a las ideas que cambian el juego.<\/h2><p class=\"intro-para-content\">Los productos y servicios brillantes y las innovaciones revolucionarias se producen cuando las nuevas capacidades tecnol\u00f3gicas se combinan con nuevas experiencias de usuario y nuevos modelos de consumo.<br><br>La historia est\u00e1 llena de hitos en los que los nuevos modelos de negocio cambiaron radicalmente la din\u00e1mica de las industrias. Uber y Lyft hicieron que el transporte pasara de ser un modelo de fabricaci\u00f3n y venta a un modelo de intermediaci\u00f3n que permit\u00eda una r\u00e1pida expansi\u00f3n; Amazon pas\u00f3 de las transacciones a las afiliaciones con Amazon Prime reforzando la fidelidad al comportamiento; y Spotify defendi\u00f3 el modelo freemium ofreciendo un producto b\u00e1sico gratuito para atraer a varios usuarios y una prima de pago para las funciones avanzadas.<br><br>A trav\u00e9s de nuestra metodolog\u00eda probada y nuestro enfoque de pensamiento de dise\u00f1o, llevamos a los clientes a un viaje creativo de creaci\u00f3n de prototipos de modelos de negocio, desde la exploraci\u00f3n y la ideaci\u00f3n hasta la evaluaci\u00f3n y la selecci\u00f3n. Trabajamos con los clientes para superar los l\u00edmites y romper la l\u00f3gica dominante del sector para crear modelos de negocio que den forma al futuro y adopten objetivos de sostenibilidad. Llevamos a los clientes de la idea a la aplicaci\u00f3n.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Lo que hacemos<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h4>Explorar e idear<\/h4><\/div><div class=\"expander-subtitle\"><h5>Prototipos de nuevas posibilidades<\/h5><\/div><div class=\"expander-content\"><p>\u00bfPor d\u00f3nde empezar el viaje hacia un nuevo modelo de negocio? Creamos prototipos de posibilidades futuras, asoci\u00e1ndonos con los clientes para explorar e idear opciones que se salen de la norma.<br><br>Trabajamos en el an\u00e1lisis del segmento de clientes, las propuestas de valor y las relaciones con los clientes, hasta llegar a lo que se necesita para salir al mercado con modelos de negocio nuevos y revolucionarios. Para ello, profundizamos en la estructura de costes, las actividades, los recursos, los canales, los socios y las fuentes de ingresos. Los ejercicios de mapeo de modelos tambi\u00e9n examinan los modelos de negocio actuales y eval\u00faan los puntos d\u00e9biles.<br><br>A trav\u00e9s de sesiones de estrategia, talleres interactivos y metodolog\u00edas probadas basadas en los principios del pensamiento de dise\u00f1o, inspiramos a las organizaciones a considerar opciones muy diferentes. \u00c9stas pueden provenir de su propio sector o de otros m\u00e1s lejanos basados en el principio de similitud, o de t\u00e9cnicas de confrontaci\u00f3n que ampl\u00edan los l\u00edmites para encontrar ideas a\u00fan m\u00e1s interesantes.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h4>Evaluar y seleccionar<\/h4><\/div><div class=\"expander-subtitle\"><h5>Identifique las opciones de alto potencial<\/h5><\/div><div class=\"expander-content\"><p>\u00bfBusca ese modelo de negocio disruptivo? Elegir las opciones adecuadas para su negocio no es f\u00e1cil, pero siempre debe responder a la pregunta clave: \u00bfC\u00f3mo ayudar\u00e1n los modelos de negocio que estamos revisando a resolver los retos a los que nos enfrentamos?<br><br>Trabajamos con nuestros clientes para elaborar una lista de entre 6 y 8 modelos potenciales que luego se eval\u00faan m\u00e1s a fondo para captar las implicaciones para el negocio o el concepto. Se trata de un entorno din\u00e1mico, ya que estas discusiones sobre el intercambio de valores pueden hacer que se ajusten las ideas antes de que las que tienen mayor potencial pasen a la siguiente fase.<br><br>Una vez que nos centramos en los modelos de negocio con mayor potencial, los evaluamos mediante modelos cuantitativos, analizando las implicaciones en el negocio de nuestro cliente. Trazamos un mapa de c\u00f3mo se crea, se intercambia y se paga el valor, y ponemos a prueba cada uno de los supuestos del modelo. Llevamos a cabo pruebas de mercado y experimentos para determinar c\u00f3mo reaccionan los compradores ante el modelo de negocio propuesto, e iteramos para captar esos aprendizajes.<br><br>Documentamos los nuevos modelos de negocio propuestos y creamos un plan para nuestros clientes con un manual de ejecuci\u00f3n que hace que las ideas sean reales.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n\t\t<section class=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 85b05756-bf7b-4c00-aa8b-1f93de382dac\">\n\t\t\t\t\t\t\t\t<div class=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active \">\n\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire1\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\" data-maxlength=\"68\" title=\"frog\">frog<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"255\" title=\"frog, parte de ÎÚÑ»´«Ã½ Invent, impulsa las transformaciones centradas en el cliente a escala mediante un trabajo de dise\u00f1o innovador y centrado en el ser humano.\" style=\"white-space: pre-wrap;\">frog, parte de ÎÚÑ»´«Ã½ Invent, impulsa las transformaciones centradas en el cliente a escala mediante un trabajo de dise\u00f1o innovador y centrado en el ser humano.<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t style=\"object-position: 55% 47%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">\u00daltimas reflexiones<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Desaf\u00edos principales\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Informe de frog<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Desaf\u00edos principales\" http:\/\/target=_blank>\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Desaf\u00edos principales<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Navegar por las nuevas realidades del liderazgo<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/info2.frogdesign.com\/en\/from-innovation-to-impact\" http:\/\/target=_blank aria-label=\"De la innovaci\u00f3n al impacto\" 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